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The Centre for Communication and Public Opinion Survey (CCPOS; former name: Center for Communication Research) was established at The Chinese University of Hong Kong in 2004 to produce quality research for a range of clients, including academics, the government, non-profit organizations, and businesses. The Centre is a unit of the School of Journalism and Communication, and communication experts are available to help with research endeavors in a wide variety of content areas. The goals of the CCPOS are as follows:
  1. To conduct trans-disciplinary, systematic, and innovative research of media and society.
  2. To understand the interplay of journalism, media, culture, citizens, communication technology, and democracy.
  3. To serve as an independent opinion research group that studies attitudes toward the press, politics, and social issues.
  4. To serve as a forum for ideas and an important information resource for policymakers, journalists, scholars, media industries, and public interest organizations through public opinion research.

                The Chinese University of Hong Kong (CUHK) is currently cooperating with the Hong Kong Baptist University (HKBU) to conduct a large-scale household survey to examine the values and beliefs of Hong Kong people. This research is funded by the Central Policy Unit of the HKSAR Government and the University Grants Committee.

                This study is the Hong Kong part of the prestigious “World Values Survey” (WVS). WVS is one of the largest and oldest global public opinion projects in the world. Since 1981, WVS has conducted seven waves of worldwide survey to examine the views of global citizens towards different social, economic, cultural and political issues. As of now, WVS has covered almost 100 countries or regions, including Hong Kong. Over the years, WVS has been held in high regard by international organizations, governments and academia throughout the world. For more information about WVS, please visit its official website:

                If the chosen household has any enquires about the survey or would like to make appointment for the interview, please contact us at 3943 1790.


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Center for Communication Research The Chinese University of Hong Kong