Usage of Traditional and New Media

Survey Method

Mode of Interview	Interviewed by interviewers in form of Computer Assisted Telephone Interview (CATI)
Survey Respondent	Hong Kong People aged 18 or above and speaking Cantonese
Sampling Method	Random Sampling of Hong Kong household telephone numbers After successful contact with the household, if there were more than one member at home eligible for an interview, we would employ the “Next Birthday Rule” method to select the eligible member whose birthday comes soonest.

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