The MSc in New Media is a full-time 1-year or part-time 2-year taught programme that aims at helping students cope with social change, the new job market, and the challenges of multimedia applications, design, and development.

The curriculum gives students an overview of new media from an entrepreneurial management perspective with emphasis on the business aspects of the technology. Specifically, the program goals are:

1.
to provide graduates with a broad understanding in communication theories and the application of such knowledge to the design and development of new media contents;
2.
to provide graduates with a good understanding of the social, economic, cultural, legal, and other implications of new media;
3.
to prepare graduates to conduct content and audience research and apply this knowledge in designing strategic information campaigns using new media and giving out goal-directed recommendations;
4.
to provide graduates with a technical know-how through hands-on training in multimedia design and development, and
5.

to enable graduates to apply creative multimedia applications to solve business problems in training, sales presentations, and to communicate with employees and customers.