Public Relations Week “Emerging Trends and Challenges of Public relations and Strategic Communication in the Digital Era”

Public Relations Week “Emerging Trends and Challenges of Public relations and Strategic Communication in the Digital Era”

03/2016

The new media revolution in 21st century has greatly reconstructed the social network and ways of communication between people in society. The Public Relations and Strategic Communication field is facing radical changes due to the increasing popularity of social media. As a leading center of communication education in the Asia-Pacific region, the School of Journalism and Communication attempts to accommodate increasing needs of understanding strategic communication and public relations practice in the digital era. A PR week is organized to discuss the development, emerging trends and future challenges of PR and Strategic Communication amidst the rapid social, political and technological changes.

The week of events including public seminars, international forum and international conference will be held from Friday, 11 March to Friday, 18 March 2016. The schedule is as below:

Seats are reserved on a first-come-first-served basis. For registration, please visit the PR Week registration page.

I. Communication seminar: Identity and Public Relations: A Tripartite Research Agenda 
Date: 11 March 2016 (Fri)
Time: 1:30pm – 3:00pm 
Venue: C-Centre, NAH 313, Humanities Building, School of Journalism and Communication, CUHK 
Speaker: 

Bey-ling Sha  Director and Professor, School of Journalism and Media Studies, San Diego State University, USA

 

II. International Forum: Bouncing Ideas with Communication Professionals
Date: 16 March 2016 (Wed) 
Time: 1:00pm – 9:00pm 
Venue: Meeting Room S426-S427, Hong Kong Convention and Exhibition Centre, Wan Chai 
Speaker(s)*: 

Craig E. Carroll Visiting Scholar, Leonard N. Stern School of Business, New York University, USA
James Hacking Senior Vice President, BlueCurrent Hong Kong
Christine Y.H. Huang Programme Director and Professor, M.S.Sc. in Corporate Communication Programme, School of Journalism and Communication, The Chinese University of Hong Kong
Joe Kelly Vice President, International Media Affairs, Huawei
Spiro K. Kiousis Professor and Executive Associate Dean, College of Journalism and Communications, University of Florida, USA
Charles Lankester Senior Vice President - Reputation Management, Asia Pacific, Ruder Finn Asia Limited
David Mckie Professor, Management Communication, Waikato Management School, The University of Waikato, New Zealand
Clara Shek Managing Director, Ogilvy Public Relations, Hong Kong
Advisor, M.S.Sc. in Corporate Communication Programme, School of Journalism and Communication, The Chinese University of Hong Kong
Erika Wang Managing Director, Yahoo Taiwan
Head of Advertising Solutions Development, Yahoo APAC

 

III. International Conference: Emerging Trends and Challenges of Public relations and Strategic Communication in the Digital Era
Date: 17 March 2016 (Thur)
Time: 8:45am – 6:00pm
Venue: C-Centre, NAH 313, Humanities Building, School of Journalism and Communication, CUHK
Speaker(s)*: 

Craig E. Carroll Visiting Scholar, Leonard N. Stern School of Business, New York University, USA
Ni Chen Associate Professor, Department of Communication, University of Macau, Macau
Xianhong Chen Professor and Associate Dean, School of Journalism and Information Communication, Huazhong University of Science and Technology, China
Yi-Ru Regina Chen Assistant Professor, Department of Communication Studies, Hong Kong Baptist University, Hong Kong
Kiranjit Kaur Professor, Faculty of Communication and Media Studies, Universiti Teknologi MARA, Malaysia
Michael Kent Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA
Spiro K. Kiousis Professor and Executive Associate Dean, College of Journalism and Communications, University of Florida, USA
Sora Kim Programme Deputy Director and Associate Professor, M.S.Sc. in Corporate Communication Programme, School of Journalism and Communication, The Chinese University of Hong Kong, Hong Kong
Augustine Pang Associate Professor and Programme Director of Master of Mass Communication, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
David Mckie Professor, Management Communication, Waikato Management School, The University of Waikato, New Zealand
Bey-ling Sha Director and Professor, School of Journalism and Media Studies, San Diego State University, USA
Anbin Shi Professor and Associate Dean, School of Journalism and Communication, Tsinghua University, China
Minjung Sung Professor and Department Chair, Department of Advertising and Public Relations, Chung Ang University, South Korea
Maureen Taylor Director and Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA
Ning Zhang Professor and Associate Dean, School of Communication and Design, Sun Yat-sen University, China
Tina Tianduo Zhang Ph.D. Student, College of Journalism and Communication, University of Florida, USA

 

IV. Communication seminar:
Public Relations, Digital Communication and Social Capital: Rethinking How We Practice and Study Public Relations
&
Embracing Rhetoric: Dialogue, Ethics, Cocreation, and Conviviality 
Date: 18 March 2016 (Fri) 
Time: 1:30pm – 3:30pm 
Venue: C-Centre, NAH 313, Humanities Building, School of Journalism and Communication, CUHK 
Speaker(s)*:

Maureen Taylor Director and Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA
Michael Kent Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA

*Listed in alphabetical order of surname

More details will be released soon. Please keep an eye on our School website for updates.

Alias : 20160311

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