School of Journalism and Communication, CUHK - KIM, Sora
 

KIM, Sora

sorakim

KIM, Sora
Associate Professor


 
B.A.
SungKyunKwan University, Seoul, Korea

M.A.
SungKyunKwan University, Seoul, Korea

Ph.D.
University of Tennessee, U.S.A

 

icon tel (852) 3943-5252
icon fax (852) 2603-5007
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icon research Research Interests:

  • Corporate Communication
  • Corporate Social Responsibility/Sustainability Communication -
  • Crisis Communication / Crisis Communication Management
  • Public Relations/Strategic Communication
  • New Media/Communication Technology Information & communication technologies (ICTs)

icon researchTeaching Interests:

  • Risk/Crisis Communication Management
  • Public Relations Management
  • International Public Relations
  • Public Relations Strategies and Campaigns.
  • Public Relations Principles

icon researchAcademic Experience: 

  • Associate Professor, Department of Public Relations, College of Journalism and Communications, University of Florida, Gainesville, FL, U.S.A.
  • Assistant Professor, Department of Public Relations, College of Journalism and Communications, University of Florida, Gainesville, FL, U.S.A.
  • Assistant Professor, College of Communication, DePaul University, Chicago, U.S.A.
  • Graduate Associate, School of Advertising and Public Relations, University of Tennessee, Knoxville, TN, U.S.A. Management

icon researchHonors and awards: 

  • Top Research Presentation Award (Second Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, Washington D. C. August, 2013
  • Arthur W. Page Center Legacy Scholar & Grant: Research on Effectiveness of CSR Communication, Arthur W. Page Center, 2013
  • Faculty Research Summer Grant , College of Journalism and Communications, University of Florida, Summer 2012
  • Top Research Faculty Paper Award (First Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, August 2011
  • Top Research Faculty Paper Award (Third Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, August, 2011
  • Faculty Research Summer Grant, College of Journalism and Communications, University of Florida, Summer 2011
  • Top Research Faculty Paper Award (First Place), Public Relations Division, International Communication Association conference, May 2011.
  • Top Research Presentation Award (First Place), Public Relations Division, Association for Education in Journalism and Mass Communication conference, 2010
  • Faculty Research and Development Summer Research Grant, DePaul University, 2009
  • SARIF (Scholarly Activity and Research Incentive Funds) Grant Award, University of Tennessee, 2008
  • Graduate Research Award, Annual Convocation, University of Tennessee (April), 2008
  • 2005-2007 Karl A. & Madira Bickel Scholarship, University of Tennessee. da, Gainesville, FL, U.S.A.

 

icon researchPublication List:

Refereed Journal Articles:

Lee, S., & Kim, S. (forthcoming). The buffering effect of industry-wide crisis history during crisis, Journal of Communication Management.

McCall, S. S., Kim, S., & Brummette, J. (forthcoming). Examining an issues management approach to the obesity on Facebook, Journal of Social Media in Society.signin

Kim, S., & Ji, Y. (2017). Chinese consumers' expectations of corporate communication on CSR and sustainability, Corporate Social Responsibility and Environmental Management.

Ji, Y. & Zhou Y., & Kim, S. (2017). A moderated mediation model of political collective action in Hong Kong: Examining the roles of social media consumption and social identity, Asian Journal of Communication 27(5), Taylor & Francis.

Kim, S., & Ferguson, M. T. (2016). Dimensions of effective CSR communication based on public expectations. Journal of Marketing communications, doi: 10.1080/13527266.2015.1118143 (online first).signin

Wertz, E. K., & Kim, S. (2015). Quality of minority health communication: An analysis of Hispanic-targeted health websites, American Communication Journal, 17 (2), 27-37.signin

Kim, S., & Ferguson, M. T. (2014). Public expectations of CSR communication: What and how to communicate CSR. Public Relations Journal, 8 (3), Available at http://www.prsa.org/Intelligence/PRJournal/Documents/2014KIMFERGUSON.pdf signin

Kim, S., Kim, S. Y., & Sung, K.H. (2014). Fortune 100 companies’ Facebook strategies: corporate ability versus social responsibility. Journal of Communication Management, 18 (4), 343-362. signin

Zheng, X, Tao, W., & Kim, S. (2014). A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies. International Journal of Strategic Communication, 8 (4), 231-249. signin

Lee, J., Kim, S., & Wertz, E. (2014). How spokesperson rank and selected media channels impact perceptions in crisis communication. Public Relations Journal, 8 (2), 1-21. signin

Sung, K.H., & Kim, S. (2014). I want to be friends with you: How effective are organizations’ interpersonal approaches on Facebook? Journal of Public Relations Research, 26 (3), 235-255.doi: 10.1080/1062726X.2014.908718. [SSCI] signin

Kim, S. (2014). The role of prior expectancies and relational satisfaction in crisis. Journalism & Mass Communication Quarterly, 91 (1), 139-159. [SSCI]

Kim, S., & Sung, K. H. (2014). Revisiting the effectiveness of base crisis strategies in comparison of reputation management crisis responses. Journal of Public Relations Research, 26 (1), 62-78.doi:10.1080/10627726X.2013.795867. [SSCI]

Kim, S. (2014). What’s worse in times of crisis? Negative corporate ability or negative CSR reputation? Journal of Business Ethics, 123 (1), 157-170. doi: 10.1007/s10551-013-1808-x [SSCI] signin

Kim, S. (2013).Corporate ability or virtue?: Relative effectiveness of prior corporate associations in times of crisis. International Journal of Strategic Communication, 7 (4), 241-256.

Kim, S., & Wertz, E. (2013). Predictors of organizations’ crisis communication approaches: Full versus limited crisis information disclosure. Public Relations Review, 39 (3), 238-240. [SSCI]

Kim, S., & Lee, Y-J. (2012). The complex attribution process of CSR motives. Public Relations Review, 38 (1), 168-170. [SSCI]

Kim, S., & Liu, B. F. (2012). Are all crises opportunities? A comparison of how corporate and government organizations responded to the 2009 flu pandemic. Journal of Public Relations Research, 24 (1), 69-85. [SSCI]

Liu, B. F., & Kim, S. (2011). How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators. Public Relations Review, 37 (3), 233-244. [SSCI]

Kim, S., Avery, E. J., & Lariscy, R. W. (2011). Reputation repair at the expense of providing instructing and adjusting information following crises: Examining 18 years of crisis response strategy research,” International Journal of Strategic Communication, 5 (3), 183-199.

Kim, S. (2011). Transferring effects of CSR strategy on consumer responses: The synergistic model of corporate communication strategy. Journal of Public Relations Research, 23 (2), 218-241. [SSCI]

Kim, S., Park, J-H., & Wertz, E. (2010). Expectation gaps between stakeholders and web-based corporate public relations efforts: Focusing on Fortune 500 corporate web sites,” Public Relations Review, 36 (3), 215-221. [SSCI]

Avery, E. J., Lariscy, R. W., Kim, S., & Hocke, T. (2010). A quantitative review of crisis communication research in public relations: 1991-2009,” Public Relations Review, 36 (2), 190-192. [SSCI]

Lee, Y-J., & Kim, S. (2010). Media framing in corporate social responsibility: A Korea-US Comparative Study. International Journal of Communication 4, 1-20. [SSCI]

Kim, S., & Rader, S. (2010). What they can do versus how much they care: Assessing corporate communication strategies on Fortune 500 websites. Journal of Communication Management, 14 (1), 59-80.

Wertz, E., & Kim, S. (2010). Cultural issues in crisis communication: A comparative study of crisis messages chosen by Korean and U.S. print media. Journal of Communication Management, 14 (1), 81-94.

Kim, S., Avery, E. J., & Lariscy, R. W. (2009). Are crisis communicators practicing what we preach?: An evaluation of crisis response strategy analyzed in public relations research from 1991 to 2009. Public Relations Review, 35 (4), 446-448. [SSCI]

Kim, S., Haley, E., & Koo, G. (2009). Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising. Journal of Advertising, 38 (3), 67-80. [SSCI]

Avery, E. J., & Kim, S. (2009). Anticipating or precipitating crisis?: Health agencies may not be heeding best practice advice in press releases. Journal of Public Relations Research, 21 (2), 187-197. [SSCI]

Avery, E. J., & Kim, S. (2009). Preparing for pandemic and managing uncertainty: An analysis of the construction of fear and uncertainty in press releases of major health agencies. Journal of Health & Mass Communication, 1 (3/4), 177-193.

Kim, S., Haley, E., & Lee, Y-J. (2008). Do consumers’ product related involvements matter when it comes to corporate ads?. Journal of Current Issues and Research In Advertising, 30 (2), 37-48.

Avery, E. J., & Kim, S. (2008). Comprising or compromising credibility?: Use of spokesperson quotations in news releases issued by major health agencies. Public Relations Journal, 2 (4). 1-18.

Koo, G., Andrew, D. P. S., & Kim, S. (2008). Mediated relationships between the constituents of service quality and behavioral intentions: A study of women’s college basketball fans. International Journal of Sport Management and Marketing, 4 (4), 390-411.

 

Book Chapters and Other Publications:

Kim, S., Hwang, J.Y., & Zhang, X. A. (forthcoming). The impact of organizations’ ethical approaches in times of crisis. In Brunner, B.R. (Eds.), The Moral Compass of Public Relations, Routledge.

Kim, S. (2016). Crisis communication research in South Korea. In M. Loffelholz, A. Schwarz, & M. Seeger (Eds.), The Handbook of International Crisis Communication Research, Wiley-Blackwell.

Kim, S. (2013). Astroturfing/Greenturfing. In R. L. Heath (2nd Ed.), Encyclopedia of public relations (Vol.1. p.44). Thousand Oaks, CA: Sage.

Kim, S. (2013). Efficacy/Self-efficacy. In R. L. Heath (2nd Ed.), Encyclopedia of public relations (Vol.1. p.44). Thousand Oaks, CA: Sage.