Advice to students:
More About Dr. Wu :
Ip, C. Y., Wu, S.C., Liu, H.C., & Liang, C. (2017). Social entrepreneurial intentions of students from Hong Kong. Journal of Entrepreneurship. (upcoming)
Shih-Chia Wu (2008). The comparison between Communications & Public Relations studies – High Education as the example. 新聞大學, 2008 (02): 106-112.
Chapters in Edited Books:
Conference Papers and Presentation:
Wu, Shih-Chia (2017). Communicating with China Millennials. Paper presented in IABC APAC Fusion Conference, August 2017, Singapore.
Ching Yin Ip, Shih-Chia Wu, Huei-Ching Liu, and Chaoyun Liang (2017). Alternative Antecedents of Social Entrepreneurial intentions: An investigation of College students from Hong Kong. Paper presented in International Conference on Business and Information 2017-Summer, July 2017, Hiroshima, Japan.
Vogue.com (Sept 15, 2017) ,「千禧世代媒體使用與傳播行為大調查」
Telum Media (Aug 15, 2017), “Cracking the Chinese millennial code: how to communicate with millennials?” (P. 4-5)
Shih-Chia Wu (2016). The challenges and transformation of global luxury industry, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2016). The critical moment of fashion marketing, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2016). Experience is in power. Fashionable living and traveling, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2015). Brand extension: the dining jouney of luxury brand, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2015). The digital journey of luxury Brand, Market Column, Ppaper Business Magazine.