School of Journalism and Communication, CUHK - ZHOU, Shuhua

ZHOU, Shuhua


ZHOU, Shuhua
Visiting Professor

Leonard H. Goldenson Professor, University of Missouri
Editor, Journal of Broadcasting & Electronic Media
Vice President, Asian Pacific Communication Alliance (2019-2021; 2022-2025)

Hainan University

Jinan University

M.A. & Ph.D.
Indiana University


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 icon research Research Interests:

  • Media Content, Form and Effects
  • Media Psychology
  • International Communication
  • Visual Communication

icon research Current Interests:

  • Cognitive Processing of Mediated Messages
  • Media Affordances
  • Psychology of Misinformation

icon researchTeaching Interests: 

  • Communication Theories
  • Research Methods
  • News Analysis
  • Media Effects and Processes

icon researchHonor: 

  • CCA Service Excellence (2020);
  • Knox Hagood Faculty Award, University of Alabama (2016)

icon researchAdvice to students: 

  • Be an active learner; take initiatives, and be ready when opportunities come

icon researchPublication List:

Zhou, S. (2021). Visual power: Its encoding, cognition, reception, and representation. Visual Communication Research, 1, 2-13.

Zhou, S., Kiesow, D., & Guo, L. (2021): The Values of Print: Affordances and Sensemaking for Newspaper Consumers, Journalism Practice, DOI: 10.1080/17512786.2021.1910984.

Kiesow, D., Zhou, S., & Guo, L. (2021) Affordances for Sense-Making: Exploring Their Availability for Users of Online News Sites, Digital Journalism. DOI: 10.1080/21670811.2021.1989316

Meng, X., & Zhou, S. (in press). News media influence on institutional and system trust and the moderation of political values. Asian Perspective.

Zhou, S. (2021). Living in the age of uncertainty and finding solutions. Communication & Society, 55, v–viii.

Zhou, S. (2020). Shining a spotlight on East Asian communication research, and evidence for optimism. Journalism and Mass Communication Quarterly. 97(3), 577-580. Doi: 10.1177/1077699020921136

Bryant, J., Zhou, S., & Chen, Y. (2020). Media effects and people effects: How scholarship matters. Communication & Society, 54,1–26.

Zhang, G., Zhang, D., & Zhou, S. (2020). Fame and controversial images of sports stars: The case of Tennis Player Li Na. Journalism Research. 172 (8), 115-125.

Shen, B., & Zhou, S. (2020). Digital media and social change: Changing rules and stable drivers. China Journalism & Communication Research, 142-153.

Zhang, X. & Zhou, S. (2020). Sharing health risk messages on social media: moderated mediation paths through risk message, fear, information processing, persuasion and image concern. Cyperpsychology: Journal of Psychosocial Research on Cyberspace, 14 (2), Article 4.

Chen, G. & Zhou, S. (2020). Loneliness assuaged: Eye-tracking an audience watching barrage video. Journal of Visualized Experiments. (159), e61089, Doi:10.3791/61089.

Kim, Y., & Zhou, S. (2020). The Effects of Political Conflict News Frame on Political Polarization: A Social Identity Approach. International Journal of Communication. (14), 937-958.

Liu, Y., Zhou, S., & Zhang, H. (2020). Second screening use and its effects on political involvement in China: An integrated communication mediation model. Computers in Human Behaviors. (105), 106201. DOI:10.1016/j.chb.2019.