School of Journalism and Communication, CUHK - LEE Kaman K.M.

LEE Kaman K.M.

karmen lee

LEE Kaman K.M.
Associate Professor

B.A. in Psychology
University of Western Ontario, Canada

M.A. in Psychology
University of Western Ontario, Canada

Ph.D. in Communication
Hong Kong Baptist University, Hong Kong


icon tel (852) 3943-1907
icon fax (852) 2603-5007
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icon research Research Interests:

  • Corporate communication
  • Crisis management
  • Leadership branding
  • Government public relations
  • Gender issues in workplace

icon research Current Research:

  • Hong Kong government crises after 1997
  • Government image in the eyes of Hong Kong citizens
  • Consumer dialogues on the Internet
  • Factors contributing to pro-environmental behavior among primary, secondary and university students

icon researchTeaching Interests:

  • Corporate communication
  • Integrated marketing communication
  • Psychology of communication
  • Interpersonal communication
  • Quantitative research methodology

icon aboutAdvice to students:

" I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." ~Herbert Bayard Swope (1882 – 1958)


icon researchPublication List:

Journal Articles

Lee, K.M. (forthcoming). Managing value-based conflict in the workplace: An integrated model of value-based social styles. Human Resource Development Review (SSCI).

Lee, K.M. (forthcoming). Sustainable Consumption and Reflexivity: How Are They Manifested in Hong Kong Young Educated Adults? Consumption Markets and Culture (SSCI).

Lee, K.M. (2017). How emotional, politically civil and local aspects affect young adults' sustainable consumption in transition economies. Consumption Markets and Culture, Vol 20 (3), 258-274.

Lee, K.M. (2015). Slow-walk cultural tours in Hong Kong: A sustainable niche market in a metropolitan city. Journal of Sustainable Tourism (SSCI). signin

Lee, K.M. (2014). Predictors of Sustainable Consumption among Young Educated Consumers in Hong Kong. Journal of International Consumer Marketing, Vol. 26(3), 217-238.signin

Lee, K.M. (2013). Peer conversation about slimming as the top predictor of body dissatisfaction in Chinese college women: A study in Hong Kong. Social Influence, 8(1), pg. 1-17 [SSCI]. (Lead article).signin

Lee, K.M. (2011). Female adolescents' green purchasing behavior: A study in Hong Kong. In Clare D'Souza & Mehdi Taghian (Eds.), Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility (pp. 277-287). Melbourne: Australia: Tilde University Press.signin

Lee, K.M. (2011). The role of media exposure, social exposure and biospheric value orientation in the environmental attitude-intention-behavior model in adolescents. Journal of Environmental Psychology, Volume 31, Issue 4, December 2011, Pages 301-308 [SSCI].signin

Lee, K.M. (2011). Understanding Hong Kong Adolescents' EnvironmentaL Intention: The Role of the Media, Subjective Norm and Perceived Behavioral Control, Applied Environmental Education and Communication, 10(2), 116-125 [Publisher: Taylor & Francis].signin

Lee, K.M. (2011). The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement and Concrete Environmental Knowledge. Journal of International Consumer Marketing, 23(1), 21 - 44 [Publisher: Routledge ,Taylor & Francis].signin

Lee, K.M. (2009). Gender Differences in Hong Kong Adolescent Consumers' Green Purchasing Behavior. Journal of Consumer Marketing, 26(2), 87-96.signin

Lee, K.M. (2009). How the Hong Kong Government Lost the Public Trust in SARS: Insights for Government Communication in a Health Crisis. Public Relations Review, 35(1), 74-76 (short communication). [SSCI].signin

Lee, K.M. (2008). Making Environmental Communications Meaningful to Female Adolescents: A Study in Hong Kong. Science Communication, 30(2), 147-176. [SSCI]. (Lead article)signin

Lee, K.M. (2008). Identifying Opportunities for International Green Marketing: A Study of Young Consumers in Hong Kong. Marketing Intelligence and Planning, 26(7), 573-586. [Market Research Abstracts and PsychINFO].signin

Lee, K.M. (2008). Factors promoting effective environmental communication to adolescents: A study of Hong Kong . China Media Research, 4(3), 28-36.signin

Lee, K.M. (2007). The HKSAR Government's PR Sense and Sensibility—Analysis of Its SARS Crisis Management. Asian Journal of Communication, 17, 201-214. [SSCI]. pdf

Lee, K.M. (2007). The crisis management of the China Airline Crash and how Hong Kong consumers saw it. China Media Research, 3, 14-24.

Lee, K.M. (2005). Hong Kong consumers' evaluation in an airline crash: A path model analysis. Journal of Public Relations Research, 17 (4), 363-391. [SSCI]. pdf

Lee, K.M. (2005). Crisis, culture and communication. Communication Yearbook, 29, 275-310. pdf

Lee, K.M. (2004). Audience-oriented approach to crisis communication: A study of Hong Kong consumers' evaluation of organizational crisis. Communication Research, 31 (5), 600-618. [SSCI] pdf

Lee, K.M. (2003). Corporate image examined in a Chinese-based context: A study of young educated public in Hong Kong. Journal of Public Relations Research, 16 (1), 1-34. [SSCI]. pdf

Lee, K.M. (2002). When east meets west: Acculturation, socio-emotional adjustments, and parental influence in Chinese-Canadian adolescents. Human Communication, 5, 51-72.

Lee, K.M., & Zhu, J. H. (2002). The impact of Internet use on sociability: A comparative study between Mainland China and Hong Kong. IT@Society, 1(1), available online

Chen, L., Nadamitsu, Y., & Lee, K.M. (2001). Traditional values: A comparison of Japanese, Hong Kongers, and Mainland Chinese. Human Communication, 4, 57-67.

Lee, K.M., & Chen, L. (2000). Cultural communication competence and psychological adjustment: A study of Chinese immigrant children's cross-cultural adaptation in Canada. Communication Research, 27, 764-792. [SSCI]. pdf


Lee, K. M. B. (2018) 公關智商。香港:花千樹出版有限公司。

Lee, K.M. (2017). 互聯網 + 企業公關案例與策略. 北京時代華文書局。signin

Lee, K.M. (2015). 公關公義 (PR Justice). Hong Kong Economic Times Press.signin

Lee, K.M. (2009). 公關學一天課 (A PR Lesson). Hong Kong: CUP Magazine Ltd.

Lee, K.M. (2007). On Self management (2nd ed.). Hong Kong: Hong Kong Economic Times Press.

Lee, B.K. (2006). The Rules for Work for Females. Hong Kong: Hong Kong Economic Times Press.

Lee, B.K. (2005). Females in Workplace (2nd ed.). Hong Kong: Hong Kong Economic Times Press.

Book Chapter

Lee K.M. (2011) "Female adolescents' green purchasing behavior: A study in Hong Kong". Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility In Clare D'Souza & Mehdi Taghian (Eds.) pp.277-287. Melbourne: Australia: Tilde University Press, 2011. pdf

Evans, B., & Lee, K.M. (1998). Culture and child psychopathology. In S.S. Kazarian & D.R. Evans (Eds.), Culture clinical psychology: Theory, research, and practice (pp.289-315). New York: Oxford University Press, Inc. pdf