School of Journalism and Communication, CUHK - Tao Chenchao 陶振超
 

Tao Chenchao 陶振超

Tao Chenchao 陶振超

Academic and Research Experience

2009-Present
National Chiao Tung University, Taiwan
Associate Professor & Department Chair
Department of Communicati Department of Communication and Research

2006-2009
National Chiao Tung University, Taiwan
Assistant Professor
Department of Communication and Research

Education
2003-2006
Indiana University, Bloomington, IN
Ph.D. Candidate in Mass Communication
Dissertation: Cognitive processing during Web search: The role of working memory load in selective and inhibitory control

1994-1996
National Chiao Tung University, Hsinchu, Taiwan
M.A. in Communication Technology
Thesis: "The WWW user survey in Taiwan" Work: News-on-Demand Pilot System (Cooperated with Chinese Television System and Mentor Data Systems, Inc.)

1987-1991
National Tsing Hua University, Hsinchu, Taiwan
B.A. in Power Mechanical Engineering

Editorial responsibilities

2008- present
The Information Society
Associate Editor
Impact Factor: 1.111

Refereed Publications
English

Beaudoin, C. E., & Tao, C.-C. (2008). Modeling the impact of online cancer resources on supporters of cancer patients. New Media & Society, 10(2), 321-344. (SSCI)

Tao, C.-C., & Bucy, E. P. (2007). Conceptualizing media stimuli in experimental research: Psychological versus attribute-based definitions. Human Communication Research, 33(4), 397–426. [lead article] (SSCI)

Bucy, E. P., & Tao, C.-C. (2007). (Equal contribution) The mediated moderation model of interactivity. Media Psychology, 9(3), 647-672. (SSCI) Beaudoin, C. E., & Tao, C.-C. (2007).

Benefiting from social capital in online support groups: An empirical study of cancer patients. CyberPsychology and Behavior, 10(4), 587-590. (SSCI)

Chinese

陶振超(2008)。〈《第二人生》的研究地圖〉,《資訊社會研究》,15:2-16。

陶振超(2007)。〈【對話】量變、質變、或不變:數位媒體匯流下的新聞傳播教育〉,《中華傳播學刊》,11:59-64。(TSSCI)

Competitive papers presented to professional meeting
English

Chiang, Y.-H., & Tao, C.-C. (2010, June & July). The role of communication technology in the formation of friendship: Homophily versus diversification. Paper presented at the International Sunbelt Social Network Conference, Trento, Italy.

Tao, C.-C. (2010, June). Processing emotional stimuli: The competition between positivity and negativity for eye movements and attention. Paper presented at the 60th Annual Conference of the International Communication Association, Singapore.

Tao, C.-C. (2009, May). Processing complex information on the Web: The perceptual load approach. Paper presented at the 59th Annual Conference of the International Communication Association, Chicago, USA.

Kuo, L., Chang, Y., & Tao, C.-C. (2008, July). Conquering the digital divide: The development of woman's digital skills in Taiwan. Paper presented at the 26th Congress of International Association for Media and Communication Research, Stockholm, Sweden.

Tao, C.-C. (2008, May). "My brain is full!" Storage limit and serial position effects during Web search. Paper presented at the 58th Annual Conference of the International Communication Association, Montreal, Canada.

Tao, C.-C. (2007, August). Cognitive processing during Web search: A cognitive control approach. Paper presented at the 90th Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Tao, C. C. & Bucy, E. P. (2006, June). Conceptualizing media stimuli in experimental research: Psychological versus attribute-based definition. Paper presented at the 56th Annual Conference of the International Communication Association, Information Systems Division, Dresden, Germany.

Tao, C. C. & Bucy, E. P. (2006, June). Searching Google News: Interactivity, emotion, and the moderating role of Internet self-efficacy. Paper presented at the 56th Annual Conference of the International Communication Association, Communication and Technology Division, Dresden, Germany.

Tao, C. C. & Bucy, E. P. (2005, November). The mediated moderation model of interactivity. Paper presented at the 91st Annual Conference of the National Communication Association, Mass Communication Division, Boston, MA.

Beaudoin, C. E. & Tao, C. C. (2005, September). Modeling the influence of the Internet and social capital on cancer-related health outcomes. Paper presented at the 3rd International Conference of Cancer on the Internet, New Orleans.

Tao, C. C. & Bucy, E. P. (2005, May). Capture the effect of interactivity: Examining the influence of third variables on the processing of interactivity. Paper presented at the 55th Annual Conference of the International Communication Association, Information Systems Division, New York City.

Tao, C. C. (1997, April). How to meet the challenge of the Internet for developing countries? Paper presented at The 2nd Asian Information Meeting, Hong Kong.

Chinese

陶振超(2010.7)。〈認知取徑媒體研究:理論發展與未來展望〉,「2010年中華傳播學會年會學術研討會」論文。台灣,嘉義。

許孟琪、陶振超(2010.7)。〈看你想看的廣告!:探討處理模式對廣告效果的影響〉,「2010年中華傳播學會年會學術研討會」論文。台灣,嘉義。

江苡瑄、陶振超(2010.7)。〈「喜新」還是「念舊」?從動態網絡觀點探討Facebook與友誼之間的選擇和影響效果〉,「2010年中華傳播學會年會學術研討會」論文。台灣,嘉義。

許孟琪、陶振超(2009.11)。〈「玩」遊戲,或是「看」遊戲?不同遊戲類型對廣告效果的影響〉,「第六屆台灣資訊社會學會年會暨學術研討會」論文。台灣,新竹。

游婉雲、陶振超(2009.7)。〈從視覺顯著與習慣化探討陳列式廣告注意力效果〉,「2009年中華傳播學會年會學術研討會」論文。台灣,新竹。

陶振超(2008.12)。〈以社會網絡分析探討客家虛擬社群的形成與演進〉,「第二屆台灣客家研究國際研討會」論文。台灣,新竹。

陶振超(2008.11)。〈建立電腦中介傳播的社會網絡模式〉,「第五屆台灣資訊社會學會年會暨學術研討會」論文。台灣,新竹。

李易鴻、陶振超(2008.11)。〈媒介娛樂再定義〉,「第五屆台灣資訊社會學會年會暨學術研討會」論文。台灣,新竹。

Books
Common Wealth Magazine (2000). 2000 Taiwan Internet User Survey. Taipei, Taiwan: Common Wealth Magazine.

Common Wealth Magazine (1999). 1999 Taiwan Internet User Survey. Taipei, Taiwan: Common Wealth Magazine.

Professional experience
2000-2003
Neobits Technology Inc., Taipei (新位元科技), Taiwan
General Manager and Founder
• Designed and successfully developed the E-mail Publishing and Marketing System, which enabled our clients to Edit, Schedule, Target, Deliver, and Measure their newsletters. Our customers included many market-leading companies in Taiwan, such as HP Taiwan, FarEasTone Telecom, Taipei City Government, and Global Views Monthly.
• Established Anyway Travel Website (Anyway旅遊網), one of the Top 3 Online Travel Media in Taiwan, and managed a successful Online Travel Community. Amount of messages posted on Anyway Travel Website doubled in 2001-2002.
• Launched Wireless Content Service, cooperated with Chunghwa Telecom, Taiwan Cellular Corp. and KG Telecom, and provided Horoscope to mobile phone user by GPRS, WAP or SMS.

1996-2000
Common Wealth Magazine (天下雜誌), Taipei, Taiwan
Supervisor of Information Center
Deputy Manager of Internet Department
Research Editor
• Project leader of e-Business Plan, redesigned the work flows, upgraded the Management Information System, built new EC system, and downsized the database from IBM AS400 to Oracle.
• Successfully established three magazine websites (Common Wealth Magazine, Common Health Magazine and Learning Center), and one EC website (Common Wealth Internet Bookstore).
• Completed the digitalization of all Common Wealth magazines from1981 to 1999, assisted to introduce the Content Management System, and set up Full-text Search Website (Subscriber only).

Honors and Awards
• Excellent Young Scholar Grant (2008-2011). National Science Foundation, Taiwan. Total award: $30,000 (US).
• Research Fellowship (2005, August). Ministry of Education, Taipei, Taiwan. Total award: $25,000 (US).
• Honorary Member (1996). Phi Tau Phi Scholastic Honor Society of the Republic of China.