No laughing matter as comedians drive Hong Kong TVB’s effort to get creative, grow dwindling audiences
 

No laughing matter as comedians drive Hong Kong TVB’s effort to get creative, grow dwindling audiences

01/2021

“TVB should think long and hard about how to reform itself to reconnect with or appeal to Hong Kong people,” said Grace Leung Lai-kuen, a lecturer at Chinese University’s school of journalism and communication.

“Hong Kong people don’t feel any sense of engagement with TVB. They simply don’t care about this station,” she said. She felt TVB could turn the situation around if it delivered more in-depth programmes drawing on Hong Kong’s unique cultural characteristics.

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聯系 : 20210131-tc

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