School of Journalism and Communication, CUHK - 黃懿慧
 

黃懿慧

christine huang

黃懿慧
教授


 
Ph.D. & M. A., University of Maryland, USA

 

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 icon research Research Interests:

  • Cross-cultural communication and relationship
  • Chinese communication and relationship management
  • Public relations management, effectiveness, and value
  • Crisis management and crisis communication
  • Conflict resolution and negotiation

  icon researchTeaching Interests:

  • Public relations management/ Public relations cases and campaign
  • Conflict resolution and negotiation
  • Crisis management and crisis communication
  • Cross-cultural communication and relationship

 icon researchAcademic and Professional Experiences:  

  • Professor, School of Journalism and Communication, The Chinese University of Hong Kong
  • Director, Program of Corporate communication, School of Journalism, The Chinese University of Hong Kong
  • Research Fellow, Research Center on Hong Kong Studies, National Central University
  • Professor and Chair, Department of Advertising, School of Communication, National Chengchi University, Taiwan
  • Fulbright Exchange Professor, Program on Negotiation, Law School, Harvard University, USA
  • Vice President, Chinese Communication Society
  • Director, Research and Development Center, College of Communication, National Chengchi University, Taiwan
  • Director, Executive MA Program (EMA), College of Communication, National Chengchi University, Taiwan
  • Adjunct Professor, MBA and EMBA, College of Commerce, National Chengchi University, Taiwan

icon researchEditorships and Research Boards:  

  • Member, Editorial Board, Journal of Public Relations Research [SSCI] 2016-present
  • Member, Editorial Advisory Board, Communication Research and Practice [TSSCI]: Oct. 2014 - present
  • Associate Editor, Communication and Society 2012-present
  • Member, Editorial Board, Journal of Communication [SSCI] 2009-present
  • Member, Review Panel, Journal of Business Ethics [SSCI] 2009-present
  • Member, Editorial Board, Public Relations Review [SSCI] 2007-present
  • Member, Editorial Board, Asian Journal of Communication, [SSCI] 2011-present
  • Member, Editorial Board, International Journal of Strategic Communication 2007-present
  • Member, Editorial Board, Communication Studies 2003-present
  • Member, Editorial Board, Journal of Public Relations Research [SSCI] 2000-2008
  • Member, Editorial Board, Communication Theory [SSCI] 2005-2008
  • Member, Editorial Advisory Board, Communication Research and Practice. 2014-present
  • Member, Advisory Board, Journal of Communication Research and Practice. 2010-present
  • Vice Editor and Member, Editorial Board, Mass Communication Research [TSSCI]1999-2003
  • Member, Editorial Board, Chinese Journal of Communication Research [TSSCI]2004-2007
  • Executive Editor and Member, Journal of Advertising and Public Relations. 1997-2007

icon researchHonors and Awards:  

  • Vice-chancellor's Exemplary Teaching Award, the Chinese University of Hong Kong, 2012
  • Exemplary Teaching Award, Faculty of Social Science, the Chinese University of Hong Kong, 2012
  • Top Division Paper (Robert Heath Award) and Top Faculty Paper, Public Relations Division, International Communication Association (ICA), 2010
  • Top Faculty Paper Award Public Relations Division, the International Communication Association, Singapore, 2010
  • Award for Research Distinction, National Chengchi University, Taiwan
  • Award for Research Internationalization, National Chengchi University, Taiwan
  • Fulbright Exchange Professor, Program on Negotiation, Harvard Law School, Harvad University, USA
  • Research Visit Program Award, the National Science Council, R.O.C.
  • Research Chair Professorship Award, National Chengchi University, Taiwan
  • Top Research Papers Awards obtained from AEJMC, ICA, Public Relations Society of America, and National Science Council, R.O.C.

icon researchPublication List:

Articles in Referred Academic Journals

Huang, Y. H. C., Wu, F., ; Huang, Q. (2016). Does research on digital public relations indicate a paradigm shift? An analysis and critique of recent trends. Telematics and Informatics. [SSCI]

Cheng, Y., Huang, C.Y. H.; Chan, C. M. (2016). Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis, Telematics and Informatics. doi:10.1016/j.tele.2016.05.012 [SSCI]

Wu, F., Huang, Y. H., Kao, L. (2016). East meets West: A new contextual perspective for crisis communication theory”. Asian Journal of Communication, 1-21.[SSCI] (Corresponding author)

Wang, G. and Huang, Y. H. (2016). Contextuality, commensurability and comparability in comparative research: Learning from Chinese relationship research. Cross-Cultural Research,50, 2, 154-177. [SSCI] (Corresponding author)

Huang, Y. H., Wu, F., Cheng, Y., (2016). Crisis Communication in Context: Cultural and Political Influences Underpinning Chinese Public Relations Practice. Public Relations Review, 42, 1, 201-213. [SSCI]

Huang, Y. H. (2015). Reconstructing public trust with crisis response strategies. In Harvard Business Review, 109, 54-57. (In Chinese).
黃懿慧(2015)。〈重建公眾信任的危機對應策略危机〉。《哈佛商業評論》。

Huang, Y. H. (Oct, 2015). Legitimate Challenge of Public Relations as an Academic Discipline in China. Chinese Social Sciences Today (In Chinese).
黃懿慧(2015)。〈公共關係學科在中國的學術性危機〉。《中國社會科學報》。

Hu, B.J., Huang, Y.H., and Zhang, D. (2015). Public Relations and Chinese Modernity: A 21st Century Perspective. Journal of Public Relations Research. 27:3, 262-279, DOI: 10.1080/1062726X.2015.1024251 [SSCI]

Jiang, J., Huang, Y. H., Wu, F., Choy, H. Y., and Lin, D. (2015). At the Crossroads of Inclusion and Distance: Organizational Crisis Communication during Celebrity Endorsement Crises in China. Public Relations Review, 41, 1, 50-63. [SSCI]

Huang, Y.H. and Zhang, Y. (2013). Revisiting organization-public relations research over the past decade: Theoretical concepts, measures, methodologies and challenges. Public Relations Review, 39(1), 85-87. [SSCI]

Huang, Y. H. (2012). Gauging an Integrated Model of Public Relations Value (PRVA): Scale Development and Cross-cultural Studies. Journal of Public Relations Research, 24, 243-65. [SSCI]

Huang, Y. H. (2012). Internet public relations: A review of research articles and the construction of a theoretical model. Communication & Society 17.
黃懿慧(2012)〈網路公共關係:研究圖像與理論模式建構〉。《傳播與社會學刊》,第19期,頁181-216。 [ComAbstract]

Huang, Y. H. and Hagan, L. (2011). The Role of Market-oriented Relations in Public Relations: The Differing Perspectives of Managers and Practitioners in US and Taiwan. Public Relations Review, 37, 297-304 [SSCI]

Huang, Y. H. (2011).On management of corporate internet. Wuhan Technology University Journal, 24(2), 197-202. (In Chinese).
黃懿慧(2011) 〈企業網路危機管理初探〉,《武漢理工大學學報》,24卷第2期第197-202頁[CSSCI]

Huang, Y. H. (2011). Risk society and crisis communication. Communication & Society 15, 27-32.
黃懿慧(2011) 〈風險社會與危機傳播〉,《傳播與社會學刊》, 15: 27-32. [ComAbstract]

Huang, Y. H. (2010). Chinese communication research: Research approaches, debates, consensus, and a development of theoretical assumptions. Mass Communication Research, 105, 1-44. (In Chinese) [TSSCI]
黃懿慧(2011) (華人傳播研究:研究取向、辯論、共識與研究前提), 《新聞學研究》). 第105期,頁1-44. [TSSCI] [ComAbstract] (in Chinese)

Huang, Y. H. (2010). Theorizing Chinese communication research: A holistic framework for comparative studies. Chinese Journal of Communication, 3(1), pp. 95-113. [ComAbstract]

Huang, Y.H. (2010). The implications of internet technology on public relations: Challengers and prospects. Wuhan Technology University Journal, 23: 2, 235-240. (In Chinese) [CSSCI]
黃懿慧(2010) 網絡科技其於公共關係之使用:挑戰、契機與展望.《武漢理工大學學報》, 23: 2, 235-240.

Huang, Y. H., &, Bedford, O. (2009). The role of cross-cultural factors in integrative conflict resolution and crisis communication: the Hainan incident as a case. American Behavioral Scientist, 53 (4), 565-578. [SSCI]

Huang, Y. H., & Su, S. H. (2009). Public relations autonomy, legal dominance, and strategic orientation as predictors of crisis communicative strategies. Journal of Business Ethics, 86(1), 29-41. [SSCI]

Huang, Y. H., & Su, S. H. (2009). Determinants of consistent, timely, and active responses in corporate crises. Public Relations Review, 35, 7-17. [SSCI]

Huang, Y. H. (2008). The Role of Third-party Mediation and Face and Favor in Executive-legislative Relations and Conflict. Asian Journal of Communication, 18(3), 239-263. [SSCI]

Huang, Y. H. (2008). Trust and Relational Commitment in Corporate Crises: The Effects of Crisis Communicative Strategy and Form of Crisis Response. Journal of Public Relations Research, 20, 297-327. [SSCI]

Huang, Y. H. (2006). Crisis situations, communication strategies, and media coverage: A multi-case study revisiting the communicative response model. Communication Research, 33(3), 180-205 . [SSCI]
黃懿慧 (2006):(危機情境、溝通策略與媒體報導 ── 再探溝通回應模式之多個案比較研究),《傳播與社會學刊》,1:147-177 ( 翻譯與改寫自前項論文)

Huang, Y. H., Lin, Y. H., & Su, S. H. (2005). Crisis Communicative Strategies: Category, Continuum, and Cultural Implication in Taiwan. Public Relations Review, 31 (2), 229-238. [SSCI]

Huang, Y. H. (2004). PRSA: Scale development for exploring the cross-cultural impetus of public relations strategies. Journalism and Mass Communication Quarterly, 81(2): 307-326. [SSCI]

Huang, Y. H. (2004). Is symmetrical communication ethical and effective? Journal of Business Ethics, 53(4), 333-352. [SSCI]

Huang, Y. H. (2004). A Chinese perspective of intercultural organization-public relationship. Intercultural Communication Studies, 12(4), 151-176.

Huang, Y. H., & Lin, Y. H. (2004d). A model of guanxi strategy in public relations from an indigenous cultural perspective. Mass Communication Research, 79 , 135-195. (In Chinese)
黃懿慧、林穎萱 (2004):(公共關係之關係策略模式初探:在地文化的觀點),《新聞學研究》,79:135-195。[TSSCI]

Huang, Y. H. (2003). Public relations discipline and research in Taiwan: A 1960 – 2000 review. Journal of Advertising & Public Relations, 20 , 13-50. (In Chinese)
黃懿慧 (2003):(台灣公共關係學門及研究:1960—2000 年之回顧),《廣告學研究》,20:13-50。

Huang, Y. H. (2002). Revisiting relations-orientation theory--An organization-public relationship perspective. Indigenous Psychological Research in Chinese Societies, 18 , 95-172. (In Chinese)
黃懿慧 (2002):(「關係取向」理論模式初探︰組織與利益關係人關係之探討),《本土心理學研究》,18:95-172。[TSSCI]

Huang, Y. H. (2001). "Relationships," or "Guanxi factors," in public relations research -- Outlooks and reflections on research directions. Journal of Advertising & Public Relations, 17, 21-44.
黃懿慧 (2001):(公共關係之「關係」研究 ── 研究方向的省思與展望),《廣告學研究》, 17:21-44 。

Huang, Y. H. (2001). Value of public relations: Effects on organization-public relationships mediating conflict resolution. Journal of Public Relations Research, 13(4), 265-301. [SSCI since 2008]

Huang, Y. H. (2001). Should a public relations code of ethics be enforced? Journal of Business Ethics, 31(3), 259-270. (In Chinese) [SSCI]

Huang, Y. H. (2001). Public relations research in Taiwan in the 1990s: Domain and trend. Mass Communication Research, 67, 51-86. (In Chinese)
黃懿慧 (2001):(90 年代台灣公共關係研究之探討 — 版圖發展、變化與趨勢),《新聞學研究》,67:51-86。[TSSCI]

Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization-public relationships. Journal of Public Relations Research, 13(1), 61-91. [SSCI since 2008]

Huang, Y. H. (2000). The personal influence model and gao guanxi in Taiwan Chinese public relations. Public Relations Review, 26(2), 216-239. [SSCI]

Grunig, J. E., & Huang, Y. H. (1999). Od kazalcev organizacijske uspenostih kazalcem odnosov: povodi, strategije in rezultati odnosov z javnostmi [From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes]. Teorija in Praksa, 36(4), 644-67. (Theory and Practice)

Huang, Y. H. (1999). On major approaches to Western public relations theories-- competition and debates of theoretical paradigms in the 1990s, Journal of Advertising & Public Relations, 12, 1-37. (In Chinese)
黃懿慧 (1999):(西方公共關係理論學派之探討 ──90 年代理論典範的競爭與辯論),《廣告學研究》,12:1-38。

Grunig, J. E., Grunig, L. A., Sriramesh, K., Huang, Y. H., & Lyra, A. (1995). Models of public relations in an international setting. Journal of Public Relations Research, 7(3), 163-187. [SSCI since 2008]

Huang, Y. H. (1994). Problems of the perception and communication toward technological risk. Public Opinion Research Quarterly, Apr., 95-129. (In Chinese)
黃懿慧 (1994):(科技風險的認知與溝通問題),《民意研究季刊》,春季號:95-129。

Huang, Y. H. (1994). Theory and practice in the problem with communicating about where to place radioactive wastes. America & Europe Monthly, 9(5), 128-143. (In Chinese)
黃懿慧 (1994):(核廢廠址溝通問題的理論與實證),《美歐月刊》,9(5):128-143。

Huang, Y. H. (1993). Thinking of the 4th Nuclear Power Plant communication problems in light of anti- nuclear power movements. Theory and Policy, 7(4), 86-102. (In Chinese)
黃懿慧 (1993):(從反核運動看核四溝通問題),《理論與政策》,7(4):86-102。

Huang, Y. H. (1993). Revision and prospect of public relations in Taiwan. ROC Advertising Yearbook, 1992-1993, 91-102. (In Chinese)
黃懿慧 (1993):(台灣公共關係發展之回顧與前瞻),《中華民國廣告年鑑 81 - 82 》:91-102。

Huang, Y. H. (1992). On American nuclear energy issues-- From the perspective of risk communication theory. America Monthly, 7 (8), 123-134. (In Chinese)
黃懿慧 (1992):(從風險溝通理論談美國核電問題),《美國月刊》,7(8):123-134。

 

Books

Fung, A. & Huang, Y. H. (2012) (Eds.) Imagining Chinese Communication. Hong Kong Institute of Asia-Pacific Studies.

Lin, J., Wu, Y., & Huang, Y. H. (1996). Public Relations. Taipei, Taiwan: Open University. (In Chinese)
林靜伶、吳宜蓁、黃懿慧 (1996):《公共關係》。台北:空中大學。

Huang, Y. H. (1994). Technological Risk and Environmental Protests – Case Studies on Taiwanese Risk Perception and Communications. Taipei, Taiwan: Wunan.
黃懿慧 (1994):《科技風險與環保抗爭-台灣民眾風險認知個案研究》。台北:五南圖書。

 

Journal Symposium in English and Chinese

Huang, Y. H. and Chan, J. (Eds.) (2011). Risk society and crisis communication. Communication & Society, 15, 27-240. (In Chinese).

 

Chapters in Edited Books

Huang, Y. H., Wu, F., Cheng, Y., and Lyu, C. (2016). Crisis communication research in Greater China. In Martin Löffelholz, Andreas Schwarz and Matthew Seeger (Eds.), The Handbook of International Crisis Communication Research. New York: Wiley‐Blackwell.

Huang, Y. H., & Lyu, J. C. (2016). One crisis, Two Responses: A Transboundary Analysis of the Melamine-tainted Milk Powder Crisis in China and Taiwan. In A. George, & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives. John Wiley.

Huang, Y. H. & Zhang, Y. (2015). Revisiting organization–public relations (OPR) research: Theoretical concepts, measures, methodologies and challenges. In Ledingham, J., Ki, E. J., & Kim, J-N (Eds). Public Relations as Relationship Management (pp.3-27). New York, NY: Routledge.

Huang, Y. H. (2014). Internet Public Relations Research. In Junhao Hong (Ed.), New Trend of Communication Studies, pp. 806-824 (In Chinese).
黃懿慧 (2014). <網絡公關研究>. 《傳播學新趨勢(下)》收錄於洪俊浩編. 頁806-824.

Huang, Y. H. (2013). Corporate Communication Model: Public Relations Strategies in Taiwan, Hong Kong, and USA. In Li Cheng (Ed.), Study on the Interaction of Humanities, Economics and Management in Taiwan and Hong Kong (pp. 806-823) (In Chinese).
黃懿慧 (2013). <企業溝通模式:台灣、香港、美國三地公關策略>. 《台灣、香港二地人文、經濟與管理互動之探討》收錄於李誠編. 頁806-823.

Huang, Y. H., Wu, Fang, Cheng, Alice Yang, and Lu, J. C. (2013). Crisis communication research in the Chinese mainland. In Martin Löffelholz, Andreas Schwarz and Matthew Seeger (Eds.), The Handbook of International Crisis Communication Research. Wiley‐Blackwell.

Huang, Y. H., Wu, Fang, and Cheng, Alice Yang. (2013). Crisis communication research in Greater China. The Handbook of International Crisis Communication Research. NA.

Huang, Y. H. and Cheng, Y. (2013). Public relations in Mainland China, Hong Kong and Taiwan. In Heath, R. (ed.), Encyclopedia of Public Relations. Thousand Oaks, CA: Sage.

Huang, Y. H. and Cheng, Y. (2013). China, Hong Kong, and Taiwan, practice of public relations in". Encyclopedia of Public Relations ed. by R. Heath. pp.111-115. Thousand Oaks, CA:Sage Publications. Inc.

Huang, Y. H. and Lu, J. C. (2013). The Influence of Excellence: A Citation Analysis of Excellence Study in PR Scholarship, 1992-2011. In Sriramesh, K. Zerfass, A. Y & Kim, J-N (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management. New York, NY: Routledge.

Huang, Y. H. & Zhang, N. (2013). Organization-Public Relationships (OPR): A meta analysis. In Ledingham, J., Ki, E. J., & Kim, J-N (Eds). Public Relations as Relationship Management. New York, NY: Routledge.

Huang, Y. H. (2012). Chinese culture and public relations: Overview and implications. In Sriramesh, K. and Vercic, D., (Eds.), Culture and Public Relations: Links and Implications (pp. 91-104).  NY: Routledge, Taylor and Francis.

Huang, Y. H. (2012). Chinese communication research: Research approaches, debates, consensus, and a development of theoretical assumptions. In Fung, A. & Huang, Y. H. (Eds). Imagining Chinese Communication. Hong Kong Institute of Asia-Pacific Studies. (This article was originally published in Mass Communication Research with same title: 華人傳播研究:研究取向、辯論、共識與研究前提).

Huang, Y. H. (2006). A Revisit of Symmetrical Communication from an International Perspective: Status, Effect, and Future Research Direction. In Elizabeth L. Toth (Ed.), The future of excellence in public relations and communication management: challenges for the next generation (pp. 235-262). Mahwah, N.J.: Erlbaum.

Huang, Y. H. (2004). Public relations discipline and research in Taiwan. In S. C. Weng (Ed.), The picture of communication studies in Taiwan (pp.441-478). Taipei, Taiwan: Chuliu . (In Chinese)
黃懿慧 (2004):(台灣公共關係學與研究的探討),翁秀琪主編《台灣傳播學的想像》,頁 441-478。台北:巨流。

Sha, B. & Huang , Y. H. ( 2003). Public Relations on Taiwan: Evolving with the Infrastructure. In Sriramesh, K. (Ed.), Public relations in Asia (pp.161-185). Singapore: Thomson Learning.

Huang, Y. H. (2001). Public relations research in Taiwan in the 1990s--Domain and trend. Collections of Communications in 2000. Taipei, Taiwan: Chinese Communication Society. (In Chinese)
黃懿慧 (2001):( 90 年代台灣公共關係研究之探討 ── 版圖發展、變化與趨勢),《 2000 傳播論文選集》。台北:中華傳播學會。

Plowman, K. D., Briggs, W. G., & Huang, Y. H. (2000). Public relations and conflict resolution. In Heath, R. L. (Ed.), Handbook of public relations (pp. 301-310). Thousand Oaks, CA: Sage.

Grunig, J. E., & Huang, Y. H. (2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In Ledingham, J. and Bruning, S. D. (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23-53). Mahwah, NJ: Lawrence Erlbaum Associates.

Peng, Y., Huang, Y. H., Chung, C. H. (1999). Media relations and public relations practice of police public relations. Ethical and Legal Issues of Criminal News Reporting (pp. 161-194). Taipei, Taiwan: College of Communication of National Chengchi University. (In Chinese)
彭芸、黃懿慧、鍾起惠 (1999):(警界公關主管的媒體互動、公關執行之研究 ── 兼談對陳進興峽持南非武官電子媒體報導之評價),《犯罪新聞採訪報導的倫理與法律 ── 從白曉燕案談起》,頁161-194。台北:國立政治大學傳播學院研究暨發展中心。

Tsang, K., Chung, W., & Huang, Y. H. (1997). Interactions between news media and public relations (news sources). In Chan, J. M., Chu, L. L., & Pan, Z. (Eds.), Mass communication and market economy (pp.141-183). Kowloon, Hong Kong: Lo Fung Learned Society. (In Chinese)
臧國仁、鍾蔚文、黃懿慧 (1997):(新聞媒體與公共關係 (消息來源) 的互動),朱立等人(主編)《大眾傳播與市場經濟》,頁141-183。香港:爐峰出版社。

Huang, Y. H. (1994). Analysis of, and insight into, the communication problems of the 4th Nuclear Power Plant. In Kuo, L. W. (Ed.), The public relations of Taiwan environmental protection (pp.159-231). Taipei, Taiwan: Huge Wave. (In Chinese)
黃懿慧 (1994):(核四溝通問題剖析),郭良文(編)《台灣的環保公關》,頁159 - 231。台北:巨流。

Huang, Y. H. (1994). Discussion and reflection on the problem of building the 4th Nuclear Power Plant. In Shu, C. F. (Ed.) , Stepping into the 21st century in Taiwan (pp.363-379). Taipei, Taiwan: Cheng Chung. (In Chinese)
黃懿慧 (1994):(核四興建問題的困境與檢討),許慶復 (編)《邁向二十一世紀的台灣》,頁 363 - 79。台北:正中書局。