School of Journalism and Communication, CUHK - 金昭廷
 

金昭廷

kim so jung

金昭廷
助理教授


 
B.A. Hankuk University of Foreign Studies

M.A. Michigan State University

Ph.D. University of Texas at Austin

 

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icon research Research Interests:

  • Corporate Communications
  • Corporate Credibility
  • Corporate Social Responsibility
  • Consumer Behavior in Computer-Mediated Environments
  • Global Branding

icon research Current Research:

Investigating Effective Corporate Social Responsibility Activities in a Crisis Does Brand Ownership Matter in a Crisis?: Investigating the Impact of Crisis Knowledge on Consumer Blame

icon researchTeaching Interests:

  • Communication theories
  • Research methods
  • Integrated Marketing Communications
  • Foundation of Advertising Advertising and New Media Quantitative Research Methods

icon aboutAdvice to students:

Learn from the past, Live in the present, Plan for the future. – Audrey Farrell

 

icon researchPublication List:

Refereed Journals

Kim, Sojung, and Sejung Marina Choi (2016), “Congruence Effects in Post-crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives," Journal of Business Ethics, online first, DOI 10.1007/s10551-016-3425-y.

Kim, Sojung and Nam-Hyun Um (2016), “Recognition in Social Media for Supporting a Cause: Involvement and Self-Efficacy as Moderators,” Social Behavior and Personality: an international journal, 44 (11).

Um, Nam-Hyun, and Sojung Kim (2016), “Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?” Psychology & Marketing, 33 (10), 864-874.

Kim, Sojung, and Qijun He (2016), “Investigating a Theoretical Background of the Consumption of Korean TV Programs: Focused Globalism, Proximity, and Modernity,” Journal of the Korea Contents Association, 16 (4), 675-690.

Um, Nam-Hyun, Jong Min, Kim, and Sojung Kim (2016), “Korea Out of the Closet: Effects of Gay-Themed Advertising on Young Korean Consumers,” Asian Journal of Communication, 26 (3), 240-261.

Kim, Sojung, and Lucinda Atkinson (2014), “Responses toward Corporate Crisis and Corporate Advertising,” Journal of Promotion Management, 20:5, 647-665.

Kim, Sojung, and Sejung Marina Choi (2014), "Is Corporate Advertising Effective in a Crisis? The Effects of Crisis Type and Evaluative Tone of News Coverage". Journal of Promotion Management 20:2, 97-114.

Um, Nam-Hyun, and Kim, Sojung (2014), "Practitioners' Perspectives on Branded Entertainment in The United States", Journal of Promotion Management 20:2, 164-180.

Kim, Sojung (2013), “Does Corporate Advertising Work in a Crisis?: The Examination of Inoculation Theory,” Journal of Marketing Communications, 19 (4), 293-305.

Kim, Sojung, and Sejung Marina Choi (2012), “Credibility Cues in Online Shopping: An Examination of Retailer Reputation, Corporate Credibility and Product Review Credibility,” International Journal of Internet Marketing and Advertising, 7 (3), 217-236.

Kim, Sojung, and Sejung Marina Choi (2012), “An Examination of the Effects of Credibility and Congruency on Consumer Responses to Banner Advertisements,” Journal of Internet Commerce, 11 (2), 139-160.

Kim, Sojung, and Matthew Eastin (2011), “Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process,” Journal of Internet Commerce, 10 (1), 68-90.

Kim, Sojung, and Mihyun Kang (2011), “Foreign Words and Foreign Models in Korean Magazine Advertisements: Generation Matter?” Journal of Social Science Research, 23 (2), 255-291.

 

Refereed Conference Proceedings / Presentations

Kim, Sojung, Nam-Hyun Um, and Cheng Chen (2016), "Consumer Engagement in WeChat: Can It Be a Powerful Advertising Channel?", International Conference Digital Media & Electronic Communication, June 2016, Le Havre, France.

Kim, Sojung, and Mark Yi-Cheon Yim (2016), “Brand Owner’s Response to a Crisis: Investigating the Effect of Brand Consciousness", in the proceedings of the 2016 World Conference on Business and Management, June 2016, Danang, Vietnam, 625-626.

Kim, Sojung, and Nam-Hyun Um (2016), "Effects of Recognition on Social Networking Sites for a Cause: Moderating Roles of Cause Involvement and Self-Efficacy", in the proceedings of the 2016 World Conference on Business and Management, June 2016, Danang, Vietnam, 630.

Um, Nam-Hyun, and Sojung Kim (2016), “Antecedents and Consequences of Consumers’ Attitude toward Social Commerce Sites", in the proceedings of the 2016 World Conference on Business and Management, June 2016, Danang, Vietnam, 629.

Kim, Jinhee, Shu-Fang Lin, Hye Kyung Kim, and Sojung Kim (2016), "Korean Wave and Mixed Affect: Exploring Preferred Affective States through Entertainment Consumption in Taiwan, Singapore, and Hong Kong", The Korean Wave: 20 Years in Retrospect and Future Prospects. Center for Policy Research on Science and Technology, Simon Fraser University. Vancouver, Canada.

Kim, Sojung, and Qijun He (2015), "A Theoretical Approach to Understanding China's Consumption of Korean Wave". in the proceedings of the 2015 Association for Education in Journalism & Mass Communication Conference, August 2015, San Francisco, 29.

Um, Nam-Hyun and Kim, Sojung (2015), "Antecedents and Consequences of Consumer Engagement in Social Media," International Communication Association Annual Convention, May 2015, San Juan, Puerto Rico, 34.

Kim, Sojung (2014), “Investigating the Effectiveness of Corporate Social Responsibility: Interplay between Congruence and Consistency,” 2014 International Communication Association Conference, May 2014, Seattle, WA .

Um, Nam-Hyun and Kim, Sojung (2014), "Impact of Gay-Themed Advertising on Young Heterosexual Consumers". 2014 Annual American Academy of Advertising Conference, Proceeding (ed. Jisu Huh). March 27-30. Atlanta, GA.

Kim, Sojung, and Sejung Marina Choi (2014), “Investigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis Type,” in the Proceedings of the 2014 Conference of the American Academy of Advertising, Jisu Huh, ed., Atlanta, GA: American Academy of Advertising, 169.

Um, Nam-Hyun, and Sojung Kim (2014), “The Role of Congruence in the Evaluation of Negative Celebrity Information,” in the Proceedings of the 2014 Conference of the American Academy of Advertising, Jisu Huh, ed., Atlanta, GA: American Academy of Advertising, 168.

Sojung Kim, Sejung Marina Choi, and Lucinda Atkinson (2013), “The Moderating Role of Perceived Fit between Corporate Associations and Crisis Type in the Effectiveness of Crisis Communication Strategies,” in the Proceedings of the 2013 Conference of the American Academy of Advertising., Karen M. Lancerndorfer, ed., Albuquerque, NM: American Academy of Advertising, 56.

Sojung Kim and Sejung Marina Choi (2012), “The Effects of Crisis Type and Evaluative Tone on News Coverage on Consumer Response toward Post-Crisis Corporate Advertising,” in the Proceedings of the 2012 Conference of the American Academy of Advertising, Margaret Morrison, ed., Knoxville, TN: American Academy of Advertising, 97.

Kim, Sojung, and Lucinda Atkinson (2011), “Consumer Responses toward Corporate Advertising in a Crisis: Exploring the Case of Toyota Crisis,” 2011 American Psychology Association Convention, August 2011, Washington, D.C.

Um, Nam-Hyun, Ji-Won Choi, Sojung Kim, EunSook Kwon (2011), “Creative Characteristics of Celebrity Endorsement in Korean and U.S. Prime Time TV Commercials,” 2011 Asian-Pacific American Academy of Advertising Conference, June 2011, Brisbane, Australia.

Kim, Sojung (2010), “Does Corporate Advertising Work in a Crisis?: The Examination of Inoculation Theory,” 2010 International Communication Association Conference, June 2010, Singapore.

Kim, Sojung, and Matthew Eastin (2010), “Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process,” in the Proceedings of the 2010 Conference of American Academy of Advertising, Wei-Na Lee, ed., Minneapolis, MN: 122.

Kim, Sojung, and Sejung Marina Choi (2009), “Credibility Cues in Online Shopping: An Examination of Retailer Reputation, Corporate Credibility and Product Review Credibility,” in the Proceedings of the 2009 Conference of American Academy of Advertising, Glen Nowak, ed., Cincinnati, Ohio: 66.

Kim, Sojung, and Nam-Hyun Um (2009), “Young Korean Consumers’ Attitudes toward Foreign Language and Foreign Models in Ads: Accessing the Effects of Global Content and Global Mind Set,” in the Proceedings of the 2009 Conference of Asian-Pacific American Academy of Advertising, Hairong Li, Shengmin Huang, and Dinghai Jin, eds., Beijing, China: 81.

Um, Nam-Hyun and Sojung Kim (2009), “Branded Entertainment in TV Programs: The Practitioners’ Perspective,” in the Proceedings of the 2009 Conference of American Academy of Advertising, Glen Nowak, ed., Cincinnati, Ohio: 76.

Um, Nam-Hyun, Minwoo Kwon, and Sojung Kim (2009), “A Cross-Cultural Comparison on Creative Characteristics of Celebrity Endorsement in Korean and U.S. Magazine Advertisements,” in the Proceedings of the 2009 Conference of Asian-Pacific American Academy of Advertising, Hairong Li, Shengmin Huang, and Dinghai Jin, eds., Beijing, China: 178.