M.A. in Psychology
Ph.D. in Communication
Advice to students:
" I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." ~Herbert Bayard Swope (1882 – 1958)
Lee, K.M. (forthcoming). Managing value-based conflict in the workplace: An integrated model of value-based social styles. Human Resource Development Review (SSCI).
Lee, K.M. (forthcoming). Sustainable Consumption and Reflexivity: How Are They Manifested in Hong Kong Young Educated Adults? Consumption Markets and Culture (SSCI).
Lee, K.M. (forthcoming). Slow-walk cultural tours in Hong Kong: A sustainable niche market in a metropolitan city. Journal of Sustainable Tourism (SSCI).
Lee, K.M. (2014). Predictors of Sustainable Consumption among Young Educated Consumers in Hong Kong. Journal of International Consumer Marketing, Vol. 26(3), 217-238.
Lee, K. (2013). Peer conversation about slimming as the top predictor of body dissatisfaction in Chinese college women: A study in Hong Kong. Social Influence, 8(1), pg. 1-17 [SSCI]. (Lead article).
Lee, K. (2011). Female adolescents' green purchasing behavior: A study in Hong Kong. In Clare D'Souza & Mehdi Taghian (Eds.), Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility (pp. 277-287). Melbourne: Australia: Tilde University Press.
Lee, K. (2011). The role of media exposure, social exposure and biospheric value orientation in the environmental attitude-intention-behavior model in adolescents. Journal of Environmental Psychology, Volume 31, Issue 4, December 2011, Pages 301-308 [SSCI].
Lee, K. (2011). Understanding Hong Kong Adolescents' EnvironmentaL Intention: The Role of the Media, Subjective Norm and Perceived Behavioral Control, Applied Environmental Education and Communication, 10(2), 116-125 [Publisher: Taylor & Francis].
Lee, K. (2011). The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement and Concrete Environmental Knowledge. Journal of International Consumer Marketing, 23(1), 21 - 44 [Publisher: Routledge ,Taylor & Francis].
Lee, K. (2009). Gender Differences in Hong Kong Adolescent Consumers' Green Purchasing Behavior. Journal of Consumer Marketing, 26(2), 87-96.
Lee, K. (2009). How the Hong Kong Government Lost the Public Trust in SARS: Insights for Government Communication in a Health Crisis. Public Relations Review, 35(1), 74-76 (short communication). [SSCI].
Lee, K. (2008). Making Environmental Communications Meaningful to Female Adolescents: A Study in Hong Kong. Science Communication, 30(2), 147-176. [SSCI]. (Lead article)
Lee, K. (2008). Identifying Opportunities for International Green Marketing: A Study of Young Consumers in Hong Kong. Marketing Intelligence and Planning, 26(7), 573-586. [Market Research Abstracts and PsychINFO].
Lee, K. (2008). Factors promoting effective environmental communication to adolescents: A study of Hong Kong . China Media Research, 4(3), 28-36.
Lee, K. (2007). The HKSAR Government's PR Sense and Sensibility—Analysis of Its SARS Crisis Management. Asian Journal of Communication, 17, 201-214. [SSCI].
Lee, K. (2007). The crisis management of the China Airline Crash and how Hong Kong consumers saw it. China Media Research, 3, 14-24.
Lee, K. (2005). Hong Kong consumers' evaluation in an airline crash: A path model analysis. Journal of Public Relations Research, 17 (4), 363-391. [SSCI].
Lee, K. (2005). Crisis, culture and communication. Communication Yearbook, 29, 275-310.
Lee, K. (2004). Audience-oriented approach to crisis communication: A study of Hong Kong consumers' evaluation of organizational crisis. Communication Research, 31 (5), 600-618. [SSCI]
Lee, K. (2003). Corporate image examined in a Chinese-based context: A study of young educated public in Hong Kong. Journal of Public Relations Research, 16 (1), 1-34. [SSCI].
Lee, K. (2002). When east meets west: Acculturation, socio-emotional adjustments, and parental influence in Chinese-Canadian adolescents. Human Communication, 5, 51-72.
Lee, K., & Zhu, J. H. (2002). The impact of Internet use on sociability: A comparative study between Mainland China and Hong Kong. IT@Society, 1(1), available online http://www.stanford.edu/group/siqss/itandsociety/.
Chen, L., Nadamitsu, Y., & Lee, K. (2001). Traditional values: A comparison of Japanese, Hong Kongers, and Mainland Chinese. Human Communication, 4, 57-67.
Lee, K., & Chen, L. (2000). Cultural communication competence and psychological adjustment: A study of Chinese immigrant children's cross-cultural adaptation in Canada. Communication Research, 27, 764-792. [SSCI].
Lee, K.M. (2015). 公關公義 (PR Justice). Hong Kong Economic Times Press.
Lee, K. (2009). 公關學一天課 (A PR Lesson). Hong Kong: CUP Magazine Ltd.
Lee, K. (2007). On Self management (2nd ed.). Hong Kong: Hong Kong Economic Times Press.
Lee, B.K. (2006). The Rules for Work for Females. Hong Kong: Hong Kong Economic Times Press.
Lee, B.K. (2005). Females in Workplace (2nd ed.). Hong Kong: Hong Kong Economic Times Press.
Lee K. (2011) "Female adolescents' green purchasing behavior: A study in Hong Kong". Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility In Clare D'Souza & Mehdi Taghian (Eds.) pp.277-287. Melbourne: Australia: Tilde University Press, 2011.
Evans, B., & Lee, K. (1998). Culture and child psychopathology. In S.S. Kazarian & D.R. Evans (Eds.), Culture clinical psychology: Theory, research, and practice (pp.289-315). New York: Oxford University Press, Inc.