M.A. in Psychology
Ph.D. in Communication
Advice to students:
" I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." ~Herbert Bayard Swope (1882 – 1958)
Lee, K.M. (forthcoming). Managing value-based conflict in the workplace: An integrated model of value-based social styles. Human Resource Development Review (SSCI).
Lee, K.M. (forthcoming). Sustainable Consumption and Reflexivity: How Are They Manifested in Hong Kong Young Educated Adults? Consumption Markets and Culture (SSCI).
Lee, K.M. (2017). How emotional, politically civil and local aspects affect young adults' sustainable consumption in transition economies. Consumption Markets and Culture, Vol 20 (3), 258-274.
Lee, K.M. (2013). Peer conversation about slimming as the top predictor of body dissatisfaction in Chinese college women: A study in Hong Kong. Social Influence, 8(1), pg. 1-17 [SSCI]. (Lead article).
Lee, K.M. (2011). Female adolescents' green purchasing behavior: A study in Hong Kong. In Clare D'Souza & Mehdi Taghian (Eds.), Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility (pp. 277-287). Melbourne: Australia: Tilde University Press.
Lee, K.M. (2011). The role of media exposure, social exposure and biospheric value orientation in the environmental attitude-intention-behavior model in adolescents. Journal of Environmental Psychology, Volume 31, Issue 4, December 2011, Pages 301-308 [SSCI].
Lee, K.M. (2011). Understanding Hong Kong Adolescents' EnvironmentaL Intention: The Role of the Media, Subjective Norm and Perceived Behavioral Control, Applied Environmental Education and Communication, 10(2), 116-125 [Publisher: Taylor & Francis].
Lee, K.M. (2011). The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement and Concrete Environmental Knowledge. Journal of International Consumer Marketing, 23(1), 21 - 44 [Publisher: Routledge ,Taylor & Francis].
Lee, K.M. (2009). How the Hong Kong Government Lost the Public Trust in SARS: Insights for Government Communication in a Health Crisis. Public Relations Review, 35(1), 74-76 (short communication). [SSCI].
Lee, K.M. (2008). Identifying Opportunities for International Green Marketing: A Study of Young Consumers in Hong Kong. Marketing Intelligence and Planning, 26(7), 573-586. [Market Research Abstracts and PsychINFO].
Lee, K.M. (2007). The crisis management of the China Airline Crash and how Hong Kong consumers saw it. China Media Research, 3, 14-24.
Lee, K.M. (2002). When east meets west: Acculturation, socio-emotional adjustments, and parental influence in Chinese-Canadian adolescents. Human Communication, 5, 51-72.
Lee, K.M., & Zhu, J. H. (2002). The impact of Internet use on sociability: A comparative study between Mainland China and Hong Kong. IT@Society, 1(1), available online http://www.stanford.edu/group/siqss/itandsociety/.
Chen, L., Nadamitsu, Y., & Lee, K.M. (2001). Traditional values: A comparison of Japanese, Hong Kongers, and Mainland Chinese. Human Communication, 4, 57-67.
Lee, K.M., & Chen, L. (2000). Cultural communication competence and psychological adjustment: A study of Chinese immigrant children's cross-cultural adaptation in Canada. Communication Research, 27, 764-792. [SSCI].
Lee, K. M. B. (2018) 公關智商。香港：花千樹出版有限公司。
Lee, K.M. (2009). 公關學一天課 (A PR Lesson). Hong Kong: CUP Magazine Ltd.
Lee, K.M. (2007). On Self management (2nd ed.). Hong Kong: Hong Kong Economic Times Press.
Lee, B.K. (2006). The Rules for Work for Females. Hong Kong: Hong Kong Economic Times Press.
Lee, B.K. (2005). Females in Workplace (2nd ed.). Hong Kong: Hong Kong Economic Times Press.
Lee K.M. (2011) "Female adolescents' green purchasing behavior: A study in Hong Kong". Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility In Clare D'Souza & Mehdi Taghian (Eds.) pp.277-287. Melbourne: Australia: Tilde University Press, 2011.
Evans, B., & Lee, K.M. (1998). Culture and child psychopathology. In S.S. Kazarian & D.R. Evans (Eds.), Culture clinical psychology: Theory, research, and practice (pp.289-315). New York: Oxford University Press, Inc.