School of Journalism and Communication, CUHK - 黃嘉輝


eric ma


Executive M.B.A.
Kellogg School of Management and HK University of Science & Technology

M.Phil., B.A.
University of Hong Kong

icon tel (852) 3943-7708
icon fax (852) 2603-5007
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 icon research Research Interests:

  • The power of visual discoures

icon researchTeaching Interests: 

  • Brand and Marketing Strategies
  • Consumer Insight
  • Integrated Marketing Communication
  • Applied Communication Research
  • Innovation and Idea
  • The New Chinese Consumer

icon researchAcadmic and Professional Experience: 

  • Head of Marketing & Innovation, Diageo Greater China
  • Chairman, Hong Kong Association of Accredited Advertising Agents (HK4As)
  • North Asia Head of Strategy, Bates Asia
  • Managing Partner, Eight Partnership
  • Greater China VP and Managing Director HK, McCann Erickson
  • Managing Director, Ogilvy & Mather Advertising HK

icon researchHonor: 

  • Swire Scholar, University of Hong Kong

icon researchAdvice to students: 

  • Always consider the wild card

icon researchPublication List:

Book Chapter

“San Miguel Light Beer (HK)”, In Mark Blair, Richard Armstrong & Mike Murphy, The 360 Degree Brand in Asia, Creating More Effective Marketing Communications (pp.74-79). John Wiley & Sons (Asia) Pte Ltd.