Advice to students:
More About Dr. Wu :
Ip, C. Y., Wu, S. C., Liu, H. C., & Liang, C. (2018). Social entrepreneurial intentions of students from Hong Kong. Journal of Entrepreneurship, 27(1), 47-64.
Ip, C. Y., Liang, C., Wu, S. C., Law, K. M. Y., & Liu, H. C. (2018). Enhancing social entrepreneurial intentions through entrepreneurial creativity: A comparative study between Taiwan and Hong Kong. CREATIVITY RESEARCH JOURNAL, 30(2), 132-142.
Ip, C. Y., Wu, S. C., Liu, H. C., & Liang, C. (2017). Revisiting the antecedents of social entrepreneurial intentions in Hong Kong. International Journal of Educational Psychology, 6(3), 301-323.
Shih-Chia Wu (2008). The comparison between Communications & Public Relations studies – High Education as the example. 新聞大學, 2008 (02): 106-112.
Chapters in Edited Books:
Conference Papers and Presentation:
Wu, S. C., & Hilburg, A. (2018, July). The Intersection of Litigation, Reputation & Brand Trust: The High Cost of Low Trust. Presentation conducted at 2018 BledCom, 25th International Public Relations Research Symposium, Bled, Slovenia.
Ip, C. Y., Liang, C., Wu, S. C., & Liu, H. C. (2017). Outlines of the social entrepreneurial intentions of university students in Hong Kong. Presentation conducted at 2017 International Conference of Taiwan Association for Educational Communications and Technology, Hsinchu, Taiwan.
Wu, Shih-Chia (2017). Communicating with China Millennials. Paper presented in IABC APAC Fusion Conference, August 2017, Singapore.
Ching Yin Ip, Shih-Chia Wu, Huei-Ching Liu, and Chaoyun Liang (2017). Alternative Antecedents of Social Entrepreneurial intentions: An investigation of College students from Hong Kong. Paper presented in International Conference on Business and Information 2017-Summer, July 2017, Hiroshima, Japan.
Human Resources Hong Kong (March 2019), Instant messaging blurs the line between work and personal life 社交媒體模糊工作與生活界線
Vogue.com (Sept 15, 2017) ,「千禧世代媒體使用與傳播行為大調查」
Telum Media (Aug 15, 2017), “Cracking the Chinese millennial code: how to communicate with millennials?” (P. 4-5)
Shih-Chia Wu (2016). The challenges and transformation of global luxury industry, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2016). The critical moment of fashion marketing, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2016). Experience is in power. Fashionable living and traveling, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2015). Brand extension: the dining jouney of luxury brand, Market Column, Ppaper Business Magazine.
Shih-Chia Wu (2015). The digital journey of luxury Brand, Market Column, Ppaper Business Magazine.