Public Relations Week “Emerging Trends and Challenges of Public relations and Strategic Communication in the Digital Era”
Date: 11-18 March 2016
Meeting Room S426-S427, Hong Kong Convention and Exhibition Centre, Wan Chai
C-Centre, NAH 313, Humanities Building, School of Journalism and Communication, CUHK
The new media revolution in 21st century has greatly reconstructed the social network and ways of communication between people in society. The Public Relations and Strategic Communication field is facing radical changes due to the increasing popularity of social media. As a leading center of communication education in the Asia-Pacific region, the School of Journalism and Communication attempts to accommodate increasing needs of understanding strategic communication and public relations practice in the digital era. A PR week is organized to discuss the development, emerging trends and future challenges of PR and Strategic Communication amidst the rapid social, political and technological changes.