Singapore Study Tour 2026

From 4 – 8 May 2026, the School organised an enriching study tour to Singapore for 20 students from Pinpoint, U-Beat, and Creative Media Laboratory.

During the tour, a series of industry visits and academic engagements were arranged. At FizzDragon, a leading AI creator platform, students explored the role of “AI storytellers” and learned their latest AI tools. Visits to Intrepid Asia and TBWA Singapore further broadened their horizons, offering valuable exposure to e-commerce, digital marketing, and the evolving advertising landscape. At Nanyang Technological University, students toured advanced facilities and learned about cutting-edge research in influencer behaviour.

Distinguished speakers, including Kenneth Chan, former CEO of McDonald’s China; Chee, founder of Hegen; and a prominent Xiaohongshu influencer shared their professional experience in entrepreneurship and digital branding during the tour.

Beyond academic learning, the tour incorporated cultural and experiential activities. A visit to a local hawker centre introduced students to Singapore’s rich food culture, while the “Dialogue in the Dark” experience encouraged empathy and reflection. Overall, the study tour cultivated students’ global perspectives and enriched their learning beyond the classroom.