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The five-day workshop in English will cover:

  • Getting the most out of Twitter, Reddit, Storify, YouTube and other emerging news tools
  • Multimedia storytelling with social media content, for social media audiences
  • Creating, curating, and fusing content
  • Live blogging major events
  • Defining key elements of social media ethics while guarding against hoaxes
  • Building audiences through real-world case studies

At the end of this workshop, participants should be able to:

  • Identify, develop and use the social media tools which work best for their stories
  • Report a breaking news story using social media
  • Create a multi-media story using social media
  • Manage a live blog on a major rolling story or event
  • Avoid the bad practice and poor ethics which mark much of social media
  • Understand and apply new techniques for developing audiences

The new forms of journalism which have emerged via social media would be unrecognisable to the reporters and editors of past generations. Within the torrent of white noise pumping out from Twitter, Flickr and Facebook 24/7, quality journalists around the world are now providing the first bonafide takes on all types of breaking news -- complete with compelling images and rolling commentary on major events. They are then using these same tools to promote their content directly to their readers, viewers, sources and subjects.

When it works well, it becomes a virtuous circle of content and audience creation, but much of this gets overwhelmed by rumours, rants, misinformation, outright lies and egregious reporting.

But love it or loath it, the immediacy, intimacy and brevity of these new forms of communication cannot be ignored by even the most traditional vanguards of the newsroom. 

This workshop will gather professional journalists to explore the best ways to use the latest emerging media, filter fact from fiction and present their own work in an ethical and credible way. In this highly interactive workshop, each delegate will be pushed to tell new forms of stories and attract new audiences.

The training is very practical and you will receive real and fictional stories on which to report.

Guided by professional training editors, you are given deadlines in which to write stories of specified length.  Everyone's work is then reviewed by experienced journalists and comments are discussed by the whole group.

We recognise that English may not be the first language of some participants, and they may not often write in English.  Whilst we expect all participants to be proficient in English, this is not a language training course and we will concentrate on journalistic techniques rather than grammatical excellence.

Exchange of views and a sharing of experience is key to the workshop. Individuals will be encouraged to talk about issues deriving from news stories they have covered and to explain the problems faced by journalists in their home countries. Information technology is among the greatest forces of change in human history. Social responsibility is among the most central notions that support any society. Although technology is often blamed for reproducing past tendencies and the status quo and systems of social responsibility are being challenged and reformed throughout the world, it is indisputable that the combination of the two in the context of the 21st century poses new questions, opens up new policy alternatives, and raises new issues that we are only beginning to comprehend.


Eligibility

Applicants must be working journalists from the Asia region who have at least five years professional experience, preferably with management experience.

Applicants have to be fluent in spoken and written English.

Admission Deposit

HKD 4,000 by cheque (local) or USD 500 by bank draft (non-local) payable to “The Chinese University of Hong Kong”. The deposit will be refunded to participants after completion of the programme.

Tutorial cost and five days’ lunches are all covered. Welcome and farewell dinners and campus tour may also be arranged.

For non-local participants, six nights’ accommodation in Hong Kong will be paid by the organizers. (Check in: 14 April 2013; check out: 20 April 2013)

How to Apply

Please download the application form and submit it via email to reuterscom@cuhk.edu.hk or mail to School of Journalism and Communication, Room 202, Humanities Building, New Asia College, The Chinese University of Hong Kong, Shatin, Hong Kong.

Application Deadline: 3 March 2013
Application Form: ( WORD / PDF )

Applications will be processed on a rolling basis. Early applications are strongly encouraged. Places are limited.

Matt Walsh

Matt Walsh is an award winning executive producer and editor who has launched and led broadcast and digital services. He is currently the Head of Broadcast at The Red Consultancy, where he provided strategic counsel to clients as diverse as McDonalds, Barclays, Samsung and Pfizer. He has also set up his own media consultancy company, Typeset Media Ltd., providing advice on news service launches and offering media training.

Before joining The Red Consultancy, Matt had launched a new digital communications service for the NHS as the director of NHS's Maverick Television. And before that, he worked as the multimedia editor for Times Online, where he introduce audio/video content onto the website and to retrain print journalists in multimedia story-telling and news-gathering.

Matt is passionate about innovation and his areas of interest include international affairs and politics.

Mr. B.Y. Wong

B.Y. had 30-years' journalistic experience before he retired from Reuters. He is now teaching post-graduate programme at the School of Journalism and Communication, Chinese University of Hong Kong.

He involved into IPO (initial public offer) business in Shanghai and Shenzhen stock exchanges in 1990s and was once a non-executive director of Shanghai Vacuum, the first listed company in China’s B share market. B.Y. took charge of the promotion of Hong Kong’s tourist industry in Mainland China between 1997 and 2000 as the first regional director of HK Tourism Association based in Beijing.

B.Y. started as an apprentice journalist at the Hong Kong Branch of Xinhua News Agency in mid-1960s. He joined the Hong Kong Bureau of Reuters as a correspondent between 1987 and 1990, after serving at Xinhua Hong Kong for a total of 22 years.

He rejoined Reuters in 2001 to head Reuters Chinese News, an editorial desk with 70+ journalists locating in Beijing, Shanghai, Hong Kong, Taiwan and Toronto.

Carolyn Qu

Carolyn Qu is Deputy Editor of Reuters Chinese News Service. The 70-member strong team reports on China’s financial markets and global news in Chinese. Before taking up her position in Hong Kong, Carolyn worked in Mainland China for 10 years as a financial news reporter at Reuters. She has a track record of breaking news and her market-moving scoop on China’s surprising fuel price hike was nominated as Reuters best scoop of the year in 2008. Carolyn’s graduate degree major is in Electrical Engineering. While working at Reuters in Shenzhen, Carolyn took a part-time MBA course at the Shanghai University of Finance and Economics.

School of Journalism and Communication
Room 202, Humanities Building
New Asia College
CUHK, Shatin, New Territories, Hong Kong		 Tel: (852) 3943-5311
Fax: (852) 2603-5007
http://www.facebook.com/cuhktrf
Email: reuterscom@cuhk.edu.hk