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TRAVIS, J. Louis

TRAVIS, J. Louis

Lecturer

B.A. in English & Communications
Flagler College

M.Sc. in Strategic Communications
Columbia University

Ph.D. in Media & Communication
City University of Hong Kong

(852) 3943-7045 (852) 2603-5007 jtravis@cuhk.edu.hk

Teaching and / or Research Interests

  • Public Relations
  • Advertising
  • Games
  • Gaming
  • Play
  • LGBTQIA+
  • Promotion
  • Social & Digital Media
  • Traditional Media
  • Strategic Communications
  • Culture Jamming

 

Professional Experience

  • Vice President of Communications
    New York Health & Racquet Club
    2002 – 2012
  • Vice President
    Rubenstein Public Relations
    Jul 2006 – Jan 2007

 

Biography

  • Dr. J. Travis is a veteran of the communications industry with a 30-year career in media, marketing, advertising, and public relations. In 2019 he completed his Ph.D. at the City University of Hong Kong focused on the role of “Play” in marketing communications. In 2012, he completed his Master’s of Science at Columbia University in Strategic Communications.
    Travis’ media career began as a journalist for a local newspaper (The Middlesex News) in Massachusetts before transitioning into radio promotions industry in college.
    In New York City he worked with many popular entertainers in the film, television & music industries while bridging the gap between entertainment marketing and corporate publicity.

 

Advice to students

  • Communications is not about awareness. Our role is to stimulate an action. As such, never aim to impress. Your work must persuade, inform and hopefully entertain.

 

Awards

  • Davey Silver Advertising Award, 2007

 

Publication List

Book

Travis, J. (co-author) (2021). Creating a Global Cultural City via Public Participation in the Arts: Conversations with Hong Kong’s Leading Arts and Cultural Administrators. New York: Nova Science Publishers, Inc.

Conferences

Playing with Consumers: Play Expands Game Based Marketing Communications, ICA 2019 Flashlight Session Presentation Game Studies Division

Urban Play Bolstered by Companies Branding the Third Place “Variations on a Theme of Urban Play” NCA Pre-Conference 2008, National Communications Association (NCA), 2018

Evolving Consumer Interaction in Game Play, 2016, DiGRA Taiwan Conference

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