二十一世紀的新媒體革命大幅地改變了社交網路及社會上人與人的溝通方法。面對社交媒體日漸普及，公共關係與戰略溝通的行業生態面對著巨大的改變。作為亞太區具領導地位的傳播教育機構，新聞與傳播學院試圖回應社會的需要，探討數碼時代下公共關係與戰略溝通行業的運作與改變。學院將會舉行公關週活動以討論公共關係與戰略溝通行業在社會、政治及科技的急劇改變下的發展、挑戰和機遇。
公關週活動將會在3月11（星期五）至3月18（星期五）舉行。活動包括公開講座，國際論壇及國際學術會議。日程如下：
公關週活動以先到先得形式作網上登記，座位有限。有興趣參與活動的人士，請到公關週活動網頁進行登記。
I. 傳播系列講座
Identity and Public Relations: A Tripartite Research Agenda
日期：2016年3月11日(星期五)
時間：下午一時三十分至三時正
地點：C研中心，香港中文大學新聞與傳播學院人文館313室
講者：
| Bey-ling Sha |
Director and Professor, School of Journalism and Media Studies, San Diego State University, USA |
|---|
II. 國際論壇
撞擊與花火：與傳訊領袖面對面
日期：2016年3月16日(星期三)
時間：下午一時至九時
地點：香港會議展覽中心會議室S426 – S427
講者*：
| Craig E. Carroll |
Visiting Scholar, Leonard N. Stern School of Business, New York University, USA |
|---|
| James Hacking |
Senior Vice President, BlueCurrent Hong Kong |
|---|
| Christine Y.H. Huang |
Programme Director and Professor, M.S.Sc. in Corporate Communication Programme, School of Journalism and Communication, The Chinese University of Hong Kong |
|---|
| Joe Kelly |
Vice President, International Media Affairs, Huawei |
|---|
| Spiro K. Kiousis |
Professor and Executive Associate Dean, College of Journalism and Communications, University of Florida, USA |
|---|
| Charles Lankester |
Senior Vice President - Reputation Management, Asia Pacific, Ruder Finn Asia Limited |
|---|
| David Mckie |
Professor, Management Communication, Waikato Management School, The University of Waikato, New Zealand |
|---|
| Clara Shek |
Managing Director, Ogilvy Public Relations, Hong Kong
Advisor, M.S.Sc. in Corporate Communication Programme, School of Journalism and Communication, The Chinese University of Hong Kong |
|---|
| Erika Wang |
Managing Director, Yahoo Taiwan
Head of Advertising Solutions Development, Yahoo APAC |
|---|
III. 國際學術會議
公共關係與戰略溝通：數碼時代的挑戰與機遇
日期：2016年3月17日(星期四)
時間：上午八時四十五分至下午六時
地點：C研中心，香港中文大學新聞與傳播學院人文館313室
講者*：
| Craig E. Carroll |
Visiting Scholar, Leonard N. Stern School of Business, New York University, USA |
|---|
| Ni Chen |
Associate Professor, Department of Communication, University of Macau, Macau |
|---|
| Xianhong Chen |
Professor and Associate Dean, School of Journalism and Information Communication, Huazhong University of Science and Technology, China |
|---|
| Yi-Ru Chen |
Assistant Professor, Department of Communication Studies, Hong Kong Baptist University, Hong Kong |
|---|
| Kiranjit Kaur |
Professor, Faculty of Communication and Media Studies, Universiti Teknologi MARA, Malaysia |
|---|
| Michael Kent |
Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA |
|---|
| Spiro K. Kiousis |
Professor and Executive Associate Dean, College of Journalism and Communications, University of Florida, USA |
|---|
| Sora Kim |
Programme Deputy Director and Associate Professor, M.S.Sc. in Corporate Communication Programme, School of Journalism and Communication, The Chinese University of Hong Kong, Hong Kong |
|---|
| Augustine Pang |
Associate Professor and Programme Director of Master of Mass Communication, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore |
|---|
| David Mckie |
Professor, Management Communication, Waikato Management School, The University of Waikato, New Zealand |
|---|
| Bey-ling Sha |
Director and Professor, School of Journalism and Media Studies, San Diego State University, USA |
|---|
| Anbin Shi |
Professor and Associate Dean, School of Journalism and Communication, Tsinghua University, China |
|---|
| Minjung Sung |
Professor and Department Chair, Department of Advertising and Public Relations, Chung Ang University, South Korea |
|---|
| Maureen Taylor |
Director and Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA |
|---|
| Ning Zhang |
Professor and Associate Dean, School of Communication and Design, Sun Yat-sen University, China |
|---|
| Tina Tianduo Zhang |
Ph.D. Student, College of Journalism and Communication, University of Florida, USA |
|---|
IV. 傳播系列講座
Public Relations, Digital Communication and Social Capital: Rethinking How We Practice and Study Public Relations
及
Embracing Rhetoric: Dialogue, Ethics, Cocreation, and Conviviality
日期：2016年3月18日(星期五)
時間：下午一時三十分至三時三十分
地點：C研中心，香港中文大學新聞與傳播學院人文館313室
講者*：
| Maureen Taylor |
Director and Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA |
|---|
| Michael Kent |
Professor, School of Advertising and Public Relations, University of Tennessee Knoxville, USA |
|---|
*按英文姓氏排序
我們將會發放更多有關3月16日國際論壇及3月17日國際學術會議的詳細消息，敬請留意學院網頁以獲取最新資訊。 |
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