{"id":6784,"date":"2013-09-23T16:09:38","date_gmt":"2013-09-23T08:09:38","guid":{"rendered":"https:\/\/cuhk.visibleone.dev\/peoples\/wu-shih-chia\/"},"modified":"2026-11-05T15:19:31","modified_gmt":"2026-11-05T07:19:31","slug":"%e5%90%b3%e4%b8%96%e5%ae%b6","status":"publish","type":"peoples","link":"https:\/\/www.com.cuhk.edu.hk\/zh\/people\/%e5%90%b3%e4%b8%96%e5%ae%b6\/","title":{"rendered":"\u5433\u4e16\u5bb6"},"content":{"rendered":"<p class=\"plan\" style=\"text-align: left\"><strong>M.S.<\/strong><br \/>\nBoston University, USA<\/p>\n<p class=\"plan\" style=\"text-align: left\"><strong>Ph.D.<\/strong><br \/>\nFudan University, China<\/p>\n","protected":false},"featured_media":45124,"template":"","people_categories":[263],"about_nah_category":[293],"about_nah_code":[1411],"class_list":["post-6784","peoples","type-peoples","status-publish","has-post-thumbnail","people_categories-teaching-staff-zh","about_nah_category-nah-3-f-zh","about_nah_code-320-zh"],"acf":{"student_chinese_name":"","full_name":"","name_with_title_prof":"\u5433\u4e16\u5bb6","position":"\u5c08\u696d\u61c9\u7528\u526f\u6559\u6388","full_position":"","project":"","content":"<h4><span style=\"color: #ea1e49\">Research Interests<\/span><\/h4>\r\n<ul>\r\n \t<li>Social Media and User Behavior<\/li>\r\n \t<li>Multi-national Corporation Communication Strategy<\/li>\r\n \t<li>Corporate Social Responsibility and Sustainability<\/li>\r\n \t<li>Global Branding and Brand Management<\/li>\r\n \t<li>Fashion Marketing<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49\">Teaching Interests<\/span><\/h4>\r\n<ul>\r\n \t<li>Digital Public Relations<\/li>\r\n \t<li>Corporate Communication Theories and Practices<\/li>\r\n \t<li>Strategic PR Campaign Planning &amp; Cases<\/li>\r\n \t<li>Crisis Management &amp; Communication<\/li>\r\n \t<li>Brand Management<\/li>\r\n \t<li>Fashion (style) marketing<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49\">Academic Activity &amp; Professional Experience<\/span><\/h4>\r\n<ul>\r\n \t<li>PI, 2016-2026 CSR Communication and Sustainability Forum, CUHK<\/li>\r\n \t<li>Co-PI, 2020-2025 Taipei Fashion Week<\/li>\r\n \t<li>Jury, 2023 Cannes Young Lions Hong Kong<\/li>\r\n \t<li>Moderator, 2021 MarketingPulse Conference, HKTDC<\/li>\r\n \t<li>Moderator, 2019 MarketingPulse Conference, HKTDC<\/li>\r\n \t<li>PI, 2019 International Fashion Forum, Taipei Fashion Week<\/li>\r\n \t<li>General Manager of Communication, Chanel Taiwan (2005-2012)<\/li>\r\n \t<li>Section Head of External Relations, SKII\/MaxFactor Greater China, P&amp;G (2001-2004)<\/li>\r\n \t<li>Director of Marketing &amp; Communication, Chrysler Taiwan (1999-2001)<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49\">Awards<\/span><\/h4>\r\n<ul>\r\n \t<li>Best Full-paper Award, Corporate and Marketing Communications Conference (CMC) 2025<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49\">Advice to students<\/span><\/h4>\r\n<ul>\r\n \t<li>Choose what you love. Love what you choose.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h4><span style=\"color: #ea1e49\">More About Dr. Wu<\/span><\/h4>\r\n<ul>\r\n \t<li><a style=\"color: #ea1e49\" href=\"https:\/\/www.com.cuhk.edu.hk\/wp-content\/uploads\/2023\/02\/wuarticles.pdf\">\u5c08\u6b04<\/a><\/li>\r\n<\/ul>","publication_list_title":"Publication List :","people_publication_lists":[{"people_publication_list_title":"Book","people_publication_content":"<table style=\"border-collapse: collapse;width: 100%\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">\u300a\u5411\u6642\u5c1a\u54c1\u724c\u5b78\u98a8\u683c\u884c\u92b7 Style Marketing\u300b (2021, March)\u3002\u7a4d\u6728\u6587\u5316\u51fa\u7248\u3002<a href=\"http:\/\/www.istylemarketing.com\">www.istylemarketing.com<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Audiobook","people_publication_content":"<table style=\"border-collapse: collapse;width: 100%\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 1.34048%\" colspan=\"2\">\u300a\u5411\u6642\u5c1a\u54c1\u724c\u5b78\u98a8\u683c\u884c\u92b7 Style Marketing\u300b (2022, April)\u3002\u7a4d\u6728\u6587\u5316\u51fa\u7248\u3002<a href=\"https:\/\/www.books.com.tw\/products\/E070001850?loc=P_0052_001\">https:\/\/www.books.com.tw\/products\/E070001850?loc=P_0052_001<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Curation Work","people_publication_content":"Curator, Fowl and Auspicious Creatures: Wu Ku Rui Lan\u2019s Painting and Calligraphy Solo Exhibition <a href=\"https:\/\/www.ws.cuhk.edu.hk\/2025\/09\/30\/fowl-and-auspicious-creatures-wu-ku-rui-lans-painting-and-calligraphy-solo-exhibition\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ws.cuhk.edu.hk\/2025\/09\/30\/fowl-and-auspicious-creatures-wu-ku-rui-lans-painting-and-calligraphy-solo-exhibition\/<\/a>"},{"people_publication_list_title":"Journal Articles","people_publication_content":"<table style=\"border-collapse: collapse;width: 98.1618%;height: 192px\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 91.6031%\">Yang, C., Wu, S. C., &amp; Jiang, Y. (2026). Is influencer identity a key cue? The sequential process of message acceptance in issue-based communication on social media. <em>International Journal of Human\u2013Computer Interaction<\/em>, 1\u201319. <a href=\"https:\/\/doi.org\/10.1080\/10447318.2026.2744515\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1080\/10447318.2026.2744515<\/a><\/td>\r\n<td style=\"width: 8.3969%\"><a href=\"https:\/\/www.com.cuhk.edu.hk\/publication\/chia-journal-2026-influencer.pdf\" target=\"_blank\" rel=\"noopener\">view&gt;<\/a><\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px\">\r\n<td style=\"width: 100%\" colspan=\"2\">Ip, C. Y., Wu, S. C., Liu, H. C., &amp; Liang, C. (2018). Social entrepreneurial intentions of students from Hong Kong. <em>Journal of Entrepreneurship<\/em>, 27(1), 47-64.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 96px\">\r\n<td style=\"width: 100%\" colspan=\"2\">Ip, C. Y., Liang, C., Wu, S. C., Law, K. M. Y., &amp; Liu, H. C. (2018). Enhancing social entrepreneurial intentions through entrepreneurial creativity: A comparative study between Taiwan and Hong Kong. <em>CREATIVITY RESEARCH JOURNAL<\/em>, 30(2), 132-142.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 100%\" colspan=\"2\">Ip, C. Y., Wu, S. C., Liu, H. C., &amp; Liang, C. (2017). Revisiting the antecedents of social entrepreneurial intentions in Hong Kong.\u00a0<em>International Journal of Educational Psychology, 6<\/em>(3), 301-323.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 100%\" colspan=\"2\">Shih-Chia Wu (2008). The comparison between Communications &amp; Public Relations studies \u2013 High Education as the example. \u65b0\u805e\u5927\u5b78, 2008 (02): 106-112.\r\n\u5433\u4e16\u5bb6 (2008)\u3002\u3008\u50b3\u64ad\u5b78\u8207\u516c\u5171\u95dc\u4fc2\u5b78\u4e4b\u6bd4\u8f03 \u2013 \u4ee5\u4e2d\u7f8e\u9ad8\u7b49\u6559\u80b2\u70ba\u4f8b\u3009\u3002\u300a\u65b0\u805e\u5927\u5b78\u300b\uff0c\u7b2c2\u671f\uff0c\u9801 106-112\u3002<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Chapters in Edited Books","people_publication_content":"<table style=\"border-collapse: collapse;width: 100%\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">\u5433\u4e16\u5bb6 (2013).\u3008\u50b3\u64ad\u5b78\u8207\u516c\u5171\u95dc\u4fc2\u5b78\u4e4b\u6bd4\u8f03 \u2013 \u4ee5\u4e2d\u7f8e\u9ad8\u7b49\u6559\u80b2\u70ba\u4f8b\u3009.\u300a\u50b3\u64ad\u5b78\u8207\u4e2d\u570b\u793e\u6703: \u5f35\u570b\u826f\u6559\u6388\u9084\u6b77\u7d00\u5ff5\u8ad6\u6587\u96c6\u300b\u6536\u9304\u65bc\u50b3\u64ad\u5b78\u8207\u4e2d\u570b\u793e\u6703\u7de8\u59d4\u6703\u7de8. \u9801621-631.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">\u5433\u4e16\u5bb6 (2006).\u3008\u4e2d\u7f8e\u516c\u5171\u95dc\u4fc2\u9ad8\u6559\u80b2\u6bd4\u8f03\u7814\u7a76\u3009.\u300a\u4e2d\u570b\u516c\u5171\u95dc\u4fc2\u767c\u5c55\u5831\u544a\u85cd\u76ae\u66f8\u300b (China\u2019s Public Relations Blue Book, 2005-2006) \u6536\u9304\u65bc\u5b5f\u5efa\u7de8. \u9801211-232.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Conference Papers and Presentation","people_publication_content":"<table style=\"border-collapse: collapse;width: 100%;height: 1820px\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">Wu, S. C, Cao, Y., Wu, W. H., Hsieh, K. H. (2026, July 18). <em>From Human Buzz to Machine Hype: How Gen-AI Rewrites e-Word of Mouth in Consumer Narratives<\/em>. 2026 Global Fashion Management Conference, Madrid, Spain. <a href=\"https:\/\/easychair.org\/smart-program\/2026GFMC\/\" target=\"_blank\" rel=\"noopener\">https:\/\/easychair.org\/smart-program\/2026GFMC\/<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Wu, S. C, Li, K. (2026, July 7). <em>Co-Creating Soundscapes: Exploring Human-AI Interaction and Collaboration in Music Creation<\/em>. The International Conference on \u201cLarge Language Models and Data Science Applications in the Humanities and Social Sciences\u201d, funded by the University Grants Committee of Hong Kong and jointly organised by Saint Francis University and Hong Kong Chu Hai College, Hong Kong.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Wu, S. C., Fan, X. F., Huang, X. Y., Li, Y. Y., Yao, J. W., (2026, June 27). <em>When Privacy Feels at Risk: How Concerns Shape Consumer Participation<\/em>. BledCom 2026 \u2013 The 33rd International Public Relations Research Symposium, Bled, Slovenia. <a href=\"https:\/\/www.bledcom.com\/program-agenda\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bledcom.com\/program-agenda<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Wu, S. C., Cao, Y., Zhao, C. (2026, June 4). <em>Seeing Themselves in APP Wrapped: The Role of AI-Generated Self-Feedback and Perceived Value in User Engagement and Brand Usage Intention<\/em>. ICA preconference \u201cAffecting Myself?! Exploring Self- and Feedback Effects in Digital Communication, Cape Town, South Africa. <a href=\"https:\/\/medienstruktur.ifp.uni-mainz.de\/affecting-myself-precon-program\/\" target=\"_blank\" rel=\"noopener\">https:\/\/medienstruktur.ifp.uni-mainz.de\/affecting-myself-precon-program\/<\/a><\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px\">\r\n<td style=\"height: 96px\" colspan=\"2\">Cheng, C., &amp; Wu, S. C. (2025, July 11). <em>The emergence of Taiwan's grassroots sounds in the market: The field recording project capturing the \u201cSounds of Taiwan\u201d inadvertently marked a crucial transformation in the development of Taiwanese popular music<\/em> [Conference presentation]. IASPM 2025 \u2013 International Association for the Study of Popular Music Conference, Paris, France. <a href=\"https:\/\/iaspm-paris2025.sciencesconf.org\/program\/graphic\/date\/2025-07-07\" target=\"_blank\" rel=\"noopener\">https:\/\/iaspm-paris2025.sciencesconf.org\/program\/graphic\/date\/2025-07-07<\/a><\/td>\r\n<\/tr>\r\n<tr style=\"height: 96px\">\r\n<td style=\"width: 1.11732%;height: 72px\" colspan=\"2\">Wu, S. C., &amp; Zheng, N. (2025, June 27). <em>AI-powered influence: How digital humans reshape consumer behavior. Examining the mediating roles of perceived value and trust<\/em> [Conference presentation]. BledCom 2025 \u2013 The 32nd International Public Relations Research Symposium, Bled, Slovenia. <a href=\"https:\/\/irp.cdn-website.com\/3d86596c\/files\/uploaded\/BLEDCOM+2025+PROGRAM+20.6.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/irp.cdn-website.com\/3d86596c\/files\/uploaded\/BLEDCOM+2025+PROGRAM+20.6.pdf<\/a><\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px\">\r\n<td style=\"height: 72px\" colspan=\"2\">Wu, S.C., Wei, Y.Y., Lin, W.Y., Huo, B.Y., Huang, X.Y., Chen, W.L. (2025, April 15-16). <em>Exploring privacy-related self-disclosure on social media - A Study of online privacy literacy and self-disclosure behavior<\/em> [Conference presentation]. The 29th International Conference on Corporate and Marketing Communications 2025, Birmingham, UK.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px\">\r\n<td style=\"width: 1.11732%;height: 72px\" colspan=\"2\">Wu, S.C., Lei, S., Zhao, C., Wu, H., &amp; Liu, Y. (2025, April 15-16). <em>From data to wrapped: The role of personalization and nostalgia in user engagement and the mediating effect of perceived value<\/em> <strong> (Best Full-paper Award) <\/strong>[Conference presentation]. The 29th International Conference on Corporate and Marketing Communications 2025, Birmingham, UK.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Wu, S.C., Zheng, N.X. (2024, July).\u00a0<em>Get Closer: How Personality Tests Enhance Brand Awareness, Attitudes, and Engagement?<\/em>\u00a0Paper presented at the 31st International Public Relations Research Symposium, Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px\">\r\n<td style=\"height: 72px\" colspan=\"2\">Wu, S.C., Liu, Y.Q., Fan X.R., Yu, Y.X. (2024, June).\u00a0<em>A Study on the Intensity of Exposure to Social Media Beauty Contents and Appearance Anxiety of Women: Xiaohongshu as An Example<\/em>. Paper presented at the ICA 2024 Preconference: Impacts of Strategic Communication in an Interconnected World, Sydney, Australia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px\">\r\n<td style=\"height: 72px\" colspan=\"2\">Lei, K., Tang, Y.W., Hou, J.Y., Dai, L., Wu, S.C. (2024, March).\u00a0<em>The moderate effects of social identity and functional attitude between customer engagement and purchase intention - Athletic Apparel Industry as an example<\/em>. Full paper presented at the 28th International Conference on Corporate and Marketing Communications, Vienna, Austria.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px\">\r\n<td style=\"height: 48px\" colspan=\"2\">Wu, S. C., Liu, X., Kuo, M.Y., &amp; Chan, Z., (2023, July). <em>Exploring the Public Engagement in Missing People on Social Media Platform - Douyin Xunren as An Example<\/em>. Paper presented at the 30th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 48px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\"><span lang=\"en-US\">Wu, S. C., &amp; Jiao, F. (2023, June).\u00a0<\/span><span lang=\"zh-CN\">\u63a2\u7d22\u5962\u4f88\u54c1\u724c\u81ea\u88fd\u904a\u6232\u5c0d<\/span><span lang=\"en-US\">Z<\/span><span lang=\"zh-CN\">\u4e16\u4ee3\u54c1\u724c\u611f\u77e5\u7684\u5f71\u97ff<\/span><span lang=\"en-US\">[Paper presentation]. Annual Conference of Chinese Communication Society 2023, Chang Jung Christian University, Taiwan<\/span><\/td>\r\n<\/tr>\r\n<tr style=\"height: 72px\">\r\n<td style=\"height: 72px\" colspan=\"2\">Chan,W.H., Cheng,L.Y., Law,W.I., Lee,Y.Y., Lui,W.T., Wong,S.Y., &amp; Wu,S.C. (2023, May).\u00a0<em>What Drive People to Participate Social Media Challenges? Explore the Attributes of Entertainment, Credibility and Celebrity Involvement<\/em>.\u00a0Paper presented at the Joint conference: Talking Across the World &amp; Business and professional communication in a changing world, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px\">\r\n<td style=\"height: 100px\" colspan=\"2\">Wu,S.C.,&amp; Luk,W.H. (2022, July). <em>How does the motivation of watching live streaming commerce affect online purchase intention?<\/em> Paper presented at the 2022 BledCom, 29th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 128px\">\r\n<td style=\"width: 1.11732%;height: 124px\" colspan=\"2\">Chan,C.H.,&amp; Wu,S.C. (2022, July). <em>The impact of marketing communication strategies on online consumer-brand community engagement during COVID-19 pandemic<\/em>. Paper presented at the 2022 BledCom, 29th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px\">\r\n<td style=\"width: 1.11732%;height: 100px\" colspan=\"2\">Wu,S.C., &amp; Chiu,T.Y.(2022, July) <em>A study of Memes, Conformity and Watching Intention: Squid Game as an example<\/em>. Paper presented at the 2022 BledCom, 29th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px\">\r\n<td style=\"width: 1.11732%;height: 100px\" colspan=\"2\">Wu, S. C., Yang, C., Lou, H., Wang, N., &amp; Zhang, Y. (2022, May). \u76f4\u64ad\u9593\u4e4b\u4e92\u52d5\u6027\u5c0d\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u5f71\u97ff-\u4ee5\u6dd8\u5bf6\u5e97\u92ea\u70ba\u4f8b[Paper presentation]. Interdisciplinary Narration Conference 2022, Tamkang University, Taiwan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 104px\">\r\n<td style=\"width: 1.11732%;height: 100px\" colspan=\"2\">Wang, Z., Jaio, F., &amp; Wu, S. C. (2022, May). \u6578\u4f4d\u6ffe\u93e1\u7684\u8996\u89ba\u8868\u9054\u8207\u5c0d\u53d7\u773e\u4e4b\u5f71\u97ff\u521d\u63a2 [Paper presentation]. Interdisciplinary Narration Conference 2022, Tamkang University, Taiwan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Wu, S. C., Cai, Q., Mo. Y. T. (2021, July). <em>Serving whom? Examining the motives and types of corporate social responsibility actions \u201cduring\u201d a public health crisis<\/em>. Paper presented at the 28th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Chan, C. H., Wu, S. C. (2021, July). <em>Reversible or irreversible user engagement behavior changes during COVID-19 pandemic: a case study of a top restaurant brand in Taiwan<\/em>. Paper presented at the 28th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Wu, S. C., Cheung, T. M., &amp; Tang, W. C. (2020, July). <em>Key-Opinion-Consumers (KOCs): the emerging influencers contributing to the purchase intention<\/em>. Paper presented at the 27th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Mao, Y. S., Wu, S. C., Xiao, H. G., Zou, J., Diao, H. L. &amp; Xia, C. X. (2019, July). \u5171\u4eab\u7d93\u6fdf\u4e0b\u4e4b\u4f01\u696d\u4fe1\u4efb\u4fee\u5fa9\u7b56\u7565\u5c0d\u7528\u6236\u611f\u77e5\u98a8\u96aa\u548c\u54c1\u724c\u4fe1\u4efb\u7684\u5f71\u97ff\u7814\u7a76 -- \u4ee5\u6ef4\u6ef4\u9806\u98a8\u8eca\u6a02\u6e05\u5973\u5b69\u9047\u5bb3\u4e8b\u4ef6\u70ba\u4f8b. Paper presented at the 12th PRAD &amp; 4th PRSC Conference, Xiamen, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Wu, S. C. &amp; Chan, C. Y. (2019, July). <em>What values motivate Millennials to share in social network sites?<\/em> Paper presented in the WCA ABC 2019 Conference, Wellington, New Zealand.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Wu, S .C., Wong, Y. P., Wong, Y. H., Sham, H. T., Leung, C. M., Lai, S. Y. &amp; Ip, K. Y. (2019, July). <em>Influencer or Celebrity? Who gains more trust on Instagram?<\/em> Paper presented at the 26th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Wu, S. C. &amp; Hilburg A. (2018, July). <em>The intersection of Litigation, Reputation &amp; Brand Trust: The High Cost of Low Trust<\/em>. Paper presented at the 2018 BledCom, 25th International Public Relations Research Symposium (BledCom), Bled, Slovenia.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 72px\" colspan=\"2\">Ip, C. Y., Liang, C., Wu, S.-C., &amp; Liu, H.-C. (2017, November). <em>Outlines of the social entrepreneurial intentions of university students in Hong Kong<\/em>. Paper presented at the 2017 International Conference of Taiwan Association for Educational Communications and Technology, National Tsing Hua University, Taiwan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 24px\" colspan=\"2\">Wu, S. C. (2017, Aug). <em>Communicating with China Millennials<\/em>. Paper presented at the 2017 IABC APAC Fusion Conference, Singapore.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 72px\" colspan=\"2\">Ip, C. Y., Wu, S.-C., Liu, H.-C., &amp; Liang, C. (2017, July 5). <em>Alternative antecedents of social entrepreneurial intention: An investigation of college students from Hong Kong<\/em>. Paper presented at the 2017 International Conference on Business and Information, International Business Academics Consortium, Hiroshima, Japan.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Huang, W. J., Wu, S. C. (2017, June). VR\u6280\u8853\u5f15\u5c0e\u65b0\u805e\u7522\u696d\u8b8a\u9769\u7684\u63a2\u8a0e. Paper presented at the Research Institute for Digital Culture and Humanities (RIDCH) Conferences 2017, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 24px\" colspan=\"2\">Wu, S. C. &amp; students (2017, April). <em>Communicating with China Millennials<\/em>. Paper presented in IABC Hong Kong Conference, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<tr style=\"height: 24px\">\r\n<td style=\"width: 1.11732%;height: 48px\" colspan=\"2\">Wu, S. C., Chen, J., &amp; Du, W. J. (2017, April). <em>PayEasy: My paddy field adoption movement: a CSR practice in Taiwan<\/em>. Paper presented at the 7th Annual International Research Exchange &amp; Faculty Development Conference, Hong Kong, China.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Media Reports","people_publication_content":"<table style=\"border-collapse: collapse;width: 100%\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">Human Resources Hong Kong (March 2019), <a style=\"display: block\" href=\"https:\/\/www.com.cuhk.edu.hk\/wp-content\/uploads\/2023\/02\/201903-chaiwu-mediareport.pdf\">Instant messaging blurs the line between work and personal life \u793e\u4ea4\u5a92\u9ad4\u6a21\u7cca\u5de5\u4f5c\u8207\u751f\u6d3b\u754c\u7dda<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">\u81ea\u7531\u6642\u5831 (2017.12.6),\u00a0<a href=\"https:\/\/ent.ltn.com.tw\/news\/breakingnews\/2275080\">https:\/\/ent.ltn.com.tw\/news\/breakingnews\/2275080<\/a>\u00a0\u7db2\u7d05?\u5343\u79a7\u4e16\u4ee3<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Vogue.com (Sept 15, 2017) ,\u300c\u5343\u79a7\u4e16\u4ee3\u5a92\u9ad4\u4f7f\u7528\u8207\u50b3\u64ad\u884c\u70ba\u5927\u8abf\u67e5\u300d\r\n<a href=\"https:\/\/www.com.cuhk.edu.hk\/wp-content\/uploads\/2023\/02\/wu-201709.pdf\">https:\/\/www.vogue.com.tw\/vogueme\/content-35871.html<\/a><\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Telum Media (Aug 15, 2017), <a style=\"display: block\" href=\"https:\/\/www.com.cuhk.edu.hk\/wp-content\/uploads\/2023\/02\/wu-201708.pdf\">\u201cCracking the Chinese millennial code: how to communicate with millennials?\u201d<\/a> (P. 4-5)<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"},{"people_publication_list_title":"Others","people_publication_content":"<table style=\"border-collapse: collapse;width: 100%\">\r\n<tbody>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2016). The challenges and transformation of global luxury industry, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2016). The critical moment of fashion marketing, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2016). Experience is in power. Fashionable living and traveling, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2015). Brand extension: the dining jouney of luxury brand, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td colspan=\"2\">Shih-Chia Wu (2015). The digital journey of luxury Brand, Market Column, Ppaper Business Magazine.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>\u5433\u4e16\u5bb6 - CUHK<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.com.cuhk.edu.hk\/zh\/people\/\u5433\u4e16\u5bb6\/\" \/>\r\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u5433\u4e16\u5bb6 - CUHK\" \/>\r\n<meta property=\"og:description\" content=\"M.S. 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