Public Evaluation on Media Credibility
Survey Method
The following is the survey method employed in 2006, 2009, 2010, 2013, 2016 and 2019. Surveys before 2006 were conducted by individual professors and the corresponding survey methods are not detailed here.
Survey Method
The following is the survey method employed in 2006, 2009, 2010, 2013, 2016 and 2019. Surveys before 2006 were conducted by individual professors and the corresponding survey methods are not detailed here.
| Mode of Interview | Random selection of respondents directly interviewed by interviewers in form of Computer Assisted Telephone Interview (CATI) |
| Survey Respondent | Hong Kong People aged 18 or above and speaking Cantonese |
| Sampling Method | 2006 - 2016 Random Sampling of Hong Kong household telephone numbers 2019 Random Sampling of Hong Kong Household telephone numbers and mobile phone numbers For household telephone numbers, after successful contact with the household, if there were more than one member at home eligible for an interview, we would employ the ˇ§Next Birthday Ruleˇ¨ method to select the eligible member whose birthday comes soonest.
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