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Public Evaluation on Media Credibility

Sample Information


The following is the sample information in the 2006, 2009, 2010, 2013, 2016 and 2019 surveys. Surveys before 2006 were conducted by individual professors and thus the corresponding sample information is not detailed here.

Year Survey Period Sample Size Sampling Error at 95% Confidence Level Response Rate
2006 24-28/02 1,044 ¡Ó 3.0% 35%
2009 8-9, 14-17,
20-21/04
1,034 ¡Ó 3.0% 41%
2010 28-29, 31/10,
1, 3, 24/11&1/12
1,206 ¡Ó 2.8% 41%
2013 27-29/11,
1-6, 8-9/12
945 ± 3.2% 39%
2016 15-19, 21-25/8 907 ¡Ó 3.2% 35%
2019 14-16, 19-23, 26/08 1079 ¡Ó 3.0% 43%

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Center for Communication Research The Chinese University of Hong Kong