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To equip students with professional training in journalism and communication as well as business administration, the School of Journalism and Communication and CUHK Business School have jointly offered the double degree options in Journalism and Communication Programme and Integrated BBA Programme since 2012-13. Students will be awarded a Bachelor of Social Science (B.S.Sc.) degree in Journalism and Communication and a Bachelor of Business Administration (BBA) degree in Integrated BBA upon completion of studies. 
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 JLM-BBA/BBA-JLM open to students (4-year curriculum) admitted to Bachelor of Business Administration (Integrated BBA Programme) and Bachelor of Social Science (Journalism and Communication Programme) starting from 2012 - 2013.
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 It will take five years for students to complete the double degree options. Students will be admitted within the School of Journalism and Communication’s or CUHK Business School’s allocated number of UGC-funded positions for the first degree. The second bachelor’s degree programme would be run on a self-financing basis and would normally last for 1 year.
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 Student will complete the first degree before beginning the second degree. The second degree is optional.

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 Students will be required to fulfill academic requirements of both the Journalism and Communication Programme and the Integrated BBA Programme.

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 If a student of the double degree option decides not to opt for the second degree (BBA or JLM), he or she might be considered for the award of a minor of the Integrated BBA programme or the Journalism and Communication programme if he or she fulfills the academic requirements.

Curriculum

Year Major Programme Others
1 Faculty Package and Required Courses
1st degree 		University Core Requirements (Chinese, English, IT, General Education, Physical Education), other interests or exchanges
Submission of application for double degree option to respective programmes
2 Required and Elective Courses
1st degree
Faculty Package and Required Courses
2nd degree
3 Required and Elective Courses
1st degree
 Required and Elective Courses
2nd degree
4 Required and Elective Courses
1st degree		 Required and Elective Courses
2nd degree
Completion of First Degree
(Declaration of 2nd degree at Registration and Examinations Section)
5 Required and Elective Courses
2nd degree
Completion of Second Degree



For admission to the second degree programme, students should have:
i.



 obtained admission scores not lower than a score mutually agreed by both the School of Journalism and Communication and CUHK Business School, and this score should not be lower than the lowest admission scores of the 2nd degree programme;

ii.

 fulfilled all graduation requirements of the first degree programme;
iii.


 obtained a Major GPA of at least 3.0 upon completion of studies of the first degree programme (JLM or BBA);

iv.



 taken at least a reasonable number of units (27 units as mutually agreed by both the School of Journalism and Communication and CUHK Business School) of courses prescribed by the second degree programme while pursuing the first degree programme; and

v.






 achieved a GPA of at least 3.0 in these second degree programme courses. These second degree programme courses include the mutually recognized courses of the double degree option. Interview may be arranged for shortlisted candidates. Students who do not satisfy the above requirements may still apply for admission to the second degree programme which has discretion in judging the suitability of the students in studying for the second degree programme through assessments like conducting interview, considering the recommendation from the first degree programme, etc.

 


Integrated BBA Programme (IBBA)
IBBA Programme provides students with a comprehensive, integrated and high-quality business education. A distinctive feature of the programme is the overall exposure it affords students to the general field of business administration while allowing them to specialise in their particular area(s) of interest.

In addition to taking a series of business foundation courses, students can choose up to two concentrations from the following areas, depending their interests and ambitions.

- Business Analytics - Human Resource Management
- Business Economics - Management of International Business
- General Finance* - Marketing
- Finance^ - Big Data and Quantitative Marketing#
- Entrepreneurship^ - Quantitative Marketing**
- Financial Engineering* - General Business
- Insurance and Risk Management*  

*
Applicable to students admitted in 2017-18 and before
**
Applicable to students admitted in 2018-19 and before
^
Applicable to students admitted in 2018-19 and thereafter
# Applicable to students admitted in 2019-20 and thereafter

To learn more, please visit IBBA Programme website: http://www.bschool.cuhk.edu.hk/program/ibba


Journalism and Communication Programme
School of Journalism and Communication aims to educate students to become communication professionals with a global perspective who excel in practical skills and have analytical and innovative minds to generate high-quality communication content. We seek to instill a strong sense of social consciousness and commitment to professional ethics, freedom of expression and social responsibility.

Our undergraduate programme emphasizes a balance and integration between theory and practice. While the former is essential in a university education, practical experience prepares students for the professions of the three streams of study in our school, namely Journalism, Advertising and Public Relations, and Creative and New Media.

School of Journalism and Communication website: http://www.com.cuhk.edu.hk


Students will be admitted within CUHK Business School’s or the School of Journalism and Communication’s allocated number of UGC-funded positions for the first degree. The second bachelor’s degree programme would be run on a self-financing basis and would normally last for 1 year.


Graduates can pursue their career in both business and journalism and communications. They will be equipped with necessary skills and knowledge for them to develop a career in the below industries:

- Finance - Corporate Communications
- Marketing - Advertising, Public Relations / Financial PR
- Supply Chain and Logistics Management - Journalism
- Human Resources Management - Creative Media


CUHK Business School
Tel: 3943 7746
Fax: 2603 5181
E-mail:cuhkbba@cuhk.edu.hk		 School of Journalism and Communication
Tel: 3943 7680
Fax: 2603 5007
E-mail: com@cuhk.edu.hk