Prof. Kecheng Fang talks about his research on Zimeiti (自媒體) in the video with “The China Project”. He thinks that nowadays many of the Zimeiti accounts in China rely on highly nationalistic content, which is both politically safe and commercially very profitable.
Full video: https://bit.ly/3Vv02RF (The China Project)
Prof. Fang’s research article: https://bit.ly/3Tf4QZ5