Wahl, I., Wolfgruber, D., & Einwiller, S. (2023). Mitigating teleworkers’ perceived technological complexity and work strains through supportive team communication. Corporate Communications: An International Journal, ahead-of-print. DOI: https://doi.org/10.1108/CCIJ-05-2023-0061 (open access)

Laufer, D., Einwiller, S., & Neureiter, A. (2023). All the news that is fit to print? Reporting on a victim’s character during a crisis. Journal of Contingencies and Crisis Management, ahead-of-print. DOI: https://doi.org/10.1111/1468-5973.12461 (open access)

Stürmer, L., & Einwiller, S. (2022). Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content. Journal of Marketing Communications, 29(2), 161-178. DOI: https://doi.org/10.1080/13527266.2022.2154065 (open access)

Ruppel, C., Stranzl, J., & Einwiller, S. (2022). Employee-centric perspective on organizational crisis: how organizational transparency and support help to mitigate employees’ uncertainty, negative emotions and job disengagement. Corporate Communications: An International Journal, 27(5), 1-22. DOI: https://doi.org/10.1108/CCIJ-04-2022-0045 (open access)

Wolfgruber, D., Stürmer, L., & Einwiller, S. (2022). Talking inclusion into being: Communication as a facilitator and obstructor of an inclusive work environment. Personnel Review, 51(7), 1841-1860. DOI: https://doi.org/10.1108/PR-01-2021-0013

Stranzl, J., Ruppel, C., & Einwiller, S. (2021). Examining the role of transparent organizational communication for employees’ job engagement and disengagement during the COVID-19 pandemic in Austria. Journal of International Crisis and Risk Communication Research, 4(2), 271-308. DOI: https://doi.org/10.30658/jicrcr.4.2.4 (open access)

Seiffert-Brockmann, J., Einwiller, S. A., Ninova-Solovykh, N., & Wolfgruber, D. (2021). Agile content management: Strategic communication in corporate newsrooms. International Journal of Strategic Communication, 15(2), 126-143. DOI: https://doi.org/10.1080/1553118X.2021.1910270

Hagelstein, J., Einwiller, S., & Zerfaß, A. (2021). The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training. Public Relations Review, 47(4), Article 102063. DOI: https://doi.org/10.1016/j.pubrev.2021.102063 (open access)

Einwiller, S., Ruppel, C., & Stranzl, J. (2021). Achieving employee support during the COVID-19 pandemic – The role of relational and informational crisis communication in Austrian organizations. Journal of Communication Management, 25(3), 233-255. DOI: https://doi.org/10.1108/JCOM-10-2020-0107 (open access)

Ruppel, C., & Einwiller, S. (2021). Pleasant hostility: Disidentified consumers’ emotional and behavioural reactions to a brand crisis. Journal of Consumer Behaviour, 20(1), 186-200. DOI: https://doi.org/10.1002/cb.1866 (open access)

Laufer, D., & Einwiller, S. (2020). Guest editorial – Special issue on crisis communication in the public sector. Journal of Nonprofit & Public Sector Marketing, 32(4), 339-341.

Lee, H., Chang, D. R., & Einwiller, S. (2020). A study on the dynamics between the moral reasoning, celebrity image and consumers’ support for celebrity comebacks after a transgression. Journal of Product and Brand Management, 29(6), 729-743

Weitzl, W., Seiffert-Brockmann, J., & Einwiller, S. (2020). Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance. Communications. The European Journal of Communication Research, 45(3), 282–302.

Naderer, B., Seiffert-Brockmann, J., Matthes, J., & Einwiller, S. (2020). Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications. The European Journal of Communication Research, 45(3), 273–281.

Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising, 39(1), 166-186. DOI: https://doi.org/10.1080/02650487.2019.1596447 (open access)

Ngai, C. S. B., Einwiller, S., & Singh, R. G. (2020). An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. Public Relations Review, 46(1), Article 101813. DOI: https://doi.org/10.1016/j.pubrev.2019.101813

Einwiller, S., & Carroll, C. (2020). Negative disclosures in corporate social responsibility reporting. Corporate Communications: An International Journal, 25(2), 319-337. DOI: https://doi.org/10.1108/CCIJ-05-2019-0054 (open access)

Einwiller, S., & Kim, S. (2020). How online content providers moderate user-generated content to prevent harmful online communication – An analysis of policies and their implementation. Policy & Internet, 12(2), 184-206. DOI: https://doi.org/10.1002/poi3.239 (open access)

Gruber, M., Mayer, C., & Einwiller, S. (2020). What drives people to participate in online firestorms? Online Information Review, 44(3), 563-581. DOI: https://doi.org/10.1108/OIR-10-2018-0331 (open access)

Weitzl, W., & Einwiller, S. (2020). Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions. Journal of Business Research, 117, 740-753.

Seiffert-Brockmann, J., Ruppel, C., & Einwiller, S. (2019). Gives you wings. Or not? Exploring the impact of viewer’s responsibility attribution and surprise on their attitude, identification and trust. Corporate Communications: An International Journal, 25(1), 113-127. DOI: https://doi.org/10.1108/CCIJ-07-2019-0087 (open access)

Einwiller, S., Lis, B., Ruppel, C., & Sen, S. (2019). When CSR-based identification backfires: Testing the effects of CSR-related negative publicity. Journal of Business Research, 104, 1-13.

Schultz, C., Einwiller, S., Seiffert-Brockmann, J., & Weitzl, W. (2019). When reputation influences trust in nonprofit organizations. The role of value attachment as moderator. Corporate Reputation Review, 22(4), 159–170.

Weder, F., Einwiller, S., & Eberwein, T. (2019). Heading for new shores. Impact orientation of CSR communication and the need for communicative responsibility. Corporate Communications: An International Journal, 24(2), 198-211. DOI: https://doi.org/10.1108/CCIJ-02-2019-0020 (open access)

Einwiller, S., Ruppel, C., & Strasser, C. (2019). Effects of corporate social responsibility activities for refugees: The case of Austrian Federal Railways. Corporate Communications: An International Journal, 24(2), 318-333. DOI: https://doi.org/10.1108/CCIJ-01-2018-0011 (open access)

Seiffert-Brockmann, J., Einwiller, S., & Stranzl, J. (2018). Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises. European Journal of Communication, 33(4), 413-429.

Weitzl, W., Hutzinger, C., & Einwiller, S. (2018). An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth. Computers in Human Behavior, 89, 316-327.

Einwiller, S., Laufer, D., & Ruppel, C. (2017). Believe me, I am one of you! The role of common group affiliation in crisis communication. Public Relations Review, 43(5), 1007-1015.

Einwiller, S., Viererbl, B., & Himmelreich, S. (2017). Journalists’ coverage of online firestorms in German-language news media. Journalism Practice, 11(9), 1178-1197.

Einwiller, S., & Steilen, S. (2017). Beschwerdemanagement in Social Media: Wie US-amerikanische Unternehmen mit Beschwerden in Facebook und Twitter umgehen (Complaints on social media: How US companies handle complaints in Facebook and Twitter). MedienJournal, 39(1), 35-52.

Weitzl, W., Einwiller, S., Wolfsteiner, E., & Wagner, U. (2016). When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews. In P. Moreau & S. Puntoni (Eds.), NA – Advances in Consumer Research Vol. 44 (pp. 353-358). Duluth, MN: Association for Consumer Research.

Einwiller, S., & Faber-Wiener, G. (2016). Ethische Herausforderungen in der PR Praxis (Ethical challenges in PR practice). MedienJournal, 40(4), 4-20.

Einwiller, S., & Freinschlag, A. (2016). Mitarbeitermotivation für Corporate Volunteering – Eine empirische Untersuchung am Beispiel der Initiative „A1 Internet für Alle“ (Employee motivation for corporate volunteering – an empirical study using the example of the initiative “A1 Internet for All”). Wirtschaftspsychologie, 4, 40-52.

Roessing, T., & Einwiller, S. A. (2016). Portrayals of large corporations in the English and German version of Wikipedia – Exploring similarities and differences. Corporate Reputation Review, 19(2), 108-129.

Einwiller, S. A., Ruppel, C., & Schnauber, A. (2016). Harmonization and differences in CSR reporting of US and German companies. Analyzing the role of global reporting standards and country-of-origin. Corporate Communications: An International Journal, 21(2), 230-245.

Einwiller, S., & Steilen, S. (2015). Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review, 41(2), 195-204.

Becker, J., Einwiller, S., & Medjedovic, J. (2014). The effect of incongruence between CEO and corporate brand personality on financial analysts’ attitudes and assessment of a company’s performance. International Journal of Strategic Communication, 8(3), 146-159.

Korn, C., & Einwiller, S. (2013). Media coverage about organisations in critical situations – Analysing the impact on employees. Corporate Communications: An International Journal, 18(4), 451-468.

Einwiller, S., & Johar, G. (2013). Countering accusations with inoculation: The moderating role of consumer-company identification. Public Relations Review, 39(3), 198-206.

Einwiller, S., & Boenigk, M. (2012). Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications, 18(5), 335-361.

Römmele, A., & Einwiller, S. (2012). Soziale Medien in der Bundestagswahl 2009 (Social media in the German federal election 2009). Zeitschrift für Parlamentsfragen, 43(1), 103-113.

Sommer, K., Einwiller, S., Ingenhoff, D., & Winistörfer, N. (2010). Wirtschaftsberichterstattung im Rundfunk der Schweiz. Eine inhaltsanalytische Untersuchung zu Unterschieden zwischen den Sprachregionen (Business news coverage in Swiss broadcasting. A content analysis on the differences between language regions). Studies in Communication Sciences, 10(2), 27-50.

Einwiller, S., Carroll, C. E., & Korn, K. (2010). Under what conditions do the news media influence corporate reputation? The roles of media dependency and need for orientation. Corporate Reputation Review, 12(4), 299-315.

Einwiller, S., & Kamins, M. (2008). Rumor has it: The moderating effect of identification on rumor impact and the effectiveness of rumor refutation. Journal of Applied Social Psychology, 38(9), 2248 – 2260.

Einwiller, S., Fedorikhin, A., Johnson, A., & Kamins, M. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science, 34(2), 185-194.

Westhues, M., & Einwiller, S. (2006). Corporate foundations – Their role for corporate social responsibility. Corporate Reputation Review, 9(2), 144-153.

Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation – Grundmodell und empirische Befunde im E-Business (Trust through reputation – Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, 25-40.

Bohner, G., Einwiller, S., Erb, H.-P., & Siebler, F. (2003). When small means comfortable: Relations between product attributes in two-sided advertising. Journal of Consumer Psychology, 13(4), 454-463.

Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets – The International Journal of Electronic Commerce and Business Media, 13(3), 196-209.

Einwiller, S., & Will, M. (2002). Towards an integrated approach to corporate branding – Findings from an empirical study. Corporate Communications: An International Journal, 7(2), 100-109. (received the Emerald Literati Club 2003 “Highly Recommended Award”)

Erb, H.-P., Bohner, G., Rank, S., & Einwiller, S. (2002). Processing minority and majority communications: The role of conflict with prior attitudes. Personality and Social Psychology Bulletin, 28(9), 1172-1182.

Geissler, U., & Einwiller, S. (2001). A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management, 3(3), 154-160.

Rodriguez-Salcedo, N., Moreno, A., Einwiller, S. & Recalde, M. (Eds.) (2023). (Re)discovering the human element in public relations and communication management in unpredictable times. Emerald, Bingley, UK.

Einwiller, S., Sackmann, S. & Zerfass, A. (Eds.) (2021). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen (Handbook employee communication. Internal communication in companies). Wiesbaden: Springer Gabler.

Tkalac Verčič, A., Tench, R., & Einwiller, S. (Eds.) (2020). Joy. Using strategic communication to improve well-being and organizational success. Bingley: Emerald Publishing.

Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.

Einwiller, S., & Weitzl, W. (2023). Digital corporate communication and complaint management. In V. Luoma-aho & M. Badham (Eds.), Handbook on digital corporate communication (pp. 193-207). Cheltenham UK and Northampton MA: Edward Elgar Publishing.

Wolfgruber, D., & Einwiller, S. (2023). Diversity, inclusion, and communication. The role of internal communication in creating an inclusive work environment (pp. 81-97). In N. Rodriguez-Salcedo, N., A. Moreno, S. Einwiller & M. Recalde (2023), (Re)discovering the human element in public relations and communication management in unpredictable times. Emerald, Bingley, UK.

Wolfgruber, D., Einwiller, S., & Wloka, M. (2022). Tackling the backlash. Dealing with internal and external criticism of D&I initiatives. Communication Insights, Issue 16. Leipzig, Germany: Academic Society for Management & Communication.

Einwiller, S., Seiffert-Brockmann, J., & Ninova-Solovykh, N. (2022). Agile integrated communication – A content-based approach. In J. Falkheimer & M. Heide (Eds.), Research Handbook of Strategic Communication (pp. 400-415). Cheltenham: Edward Elgar Publishing.

Stranzl, J., Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Keeping up the spirit. Internal communication in an increasingly virtual work environment. Communication Insights, Issue 13. Leipzig, Germany: Academic Society for Management & Communication.

Wolfgruber, D., Einwiller, S., & Brockhaus, J. (2021). Let’s talk about diversity and inclusion. Communication Insights, Issue 11. Leipzig, Germany: Academic Society for Management & Communication.

Einwiller, S., & Korn, C. (2020). Employee reactions to negative media coverage. In F. Frandsen & W. Johansen (Eds.), Handbook of crisis communication (pp. 299-318). Berlin: Mouton de Gruyter.

Ninova-Solovykh, N., Seiffert-Brockmann, J., Einwiller, S., Wolfgruber, D., & Berger, K. (2019). It’s all about content. Strategic Topic Management in agile organizations. Communication Insights, Issue 6. Leipzig, Germany: Academic Society for Management & Communication.

Weitzl, W., & Einwiller, S. (2018). Consumer engagement in the digital era: Its nature, drivers, and outcomes. In K. Johnston & M. Taylor (Eds.), The handbook of communication engagement (pp. 453-473). Hoboken, NJ: Wiley-Blackwell.

Einwiller, S. (2016). Attitudes. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 43-45). Thousand Oaks, CA: SAGE.

Einwiller, S., & Ruppel, C. (2015). Corporate brand: Experimental research in corporate branding. In T. C. Melewar & S. F. Syed Alwi (Eds.), Corporate branding: Areas, arenas and approaches (pp. 208-229). Routledge.

Carroll, C. E., & Einwiller, S. A. (2014). Transparency signaling and disclosure alignment in CSR reporting. In, Information Resources Management Association (Ed.), Human rights and ethics: Concepts, methodologies, tools, and application (Chapter 42, pp. 757-777). Hershey, PA: IGI-Global.

Carroll, C. E., & Einwiller, S. A. (2014). Disclosure alignment and transparency signaling in CSR reports. In Roderick P. Hart (Ed.), Communication and language analysis in the corporate world (pp. 249-270). Hershey, PA: IGI-Global.

Einwiller, S. (2013). Corporate attributes and associations. In C. E. Carroll (Ed.), Handbook of communication and corporate reputation (pp. 293-305). Malden, MA: Wiley-Blackwell.

Einwiller, S., & Kuhn, M. (2011). Integrated reputation analysis at Daimler. In S. Helm, K. Liehr-Gobbers, & C. Storck (Eds.), Reputation management (pp. 189-200). Berlin and Heidelberg: Springer.

Einwiller, S., Bentele, G., & Landmeier, C. (2011). Corporate reputation and the news media in Germany. In C. Carroll (Ed.), Corporate reputation and the news media. Agenda-setting within business news coverage in developed, emerging, and frontier market (pp. 76-95). New York and London: Routledge.

Johar, G., Birk, M., & Einwiller, S. (2010). How to save your brand in the face of crisis. MIT Sloan Management Review, 51(4), 57-64.

Johar, G., Birk, M., & Einwiller, S. (2008). Brand recovery communication in the face of crisis. HERMES, Columbia Business School, Winter 2008, 16-21.

Einwiller, S., & Ingenhoff, D. (2008). Corporate branding and issues management – Integrating two concepts to enhance corporate reputation. In M. Meckel & B. Schmid (Eds.), Kommunikationsmanagement im Wandel (pp. 249-269). Wiesbaden: Gabler.