YANG, Yu Charles

YANG, Yu Charles

Ph.D. Student

B.A.in English Literature
Sun Yat-sen University, Guangzhou, China

M.S.Sc. in Corporate Communication
The Chinese University of Hong Kong, Hong Kong

M.Phil. in Communication
The Chinese University of Hong Kong, Hong Kong

Research Interests:

  • Public Relations
  • Employee Communication
  • Crisis Communication

Refereed Journal Articles

Yang, C. Y. & Kim, S. (2024). Safety Nudged or Empowerment Fueled? Leadership Mechanisms and Boundary Condition for Follower’s Adaptive Communication Behaviors during the COVID-19 Pandemic Crisis in China. Journal of Public Relations Research. 1-23. https://doi.org/10.1080/1062726X.2024.2369643

Qu, J. G., Yang, C. Y., Chen, A., & Kim, S. (2024). Collective empowerment and connective outcry: What legitimize netizens to engage in negative word-of-mouth of online firestorms? Public Relations Review, 50(2). https://doi.org/10.1016/j.pubrev.2024.102438

Hu, Y., Chen, A. Yang, C. Y., & Tong, T. (2024). Ethically Motivated or Emotionally Charged? Examining Relationships Among Moral Norms, Anticipated Negative Emotions, and Laypeople’s Online Misinformation Correction Intentions. Mass Communication and Society. https://doi.org/10.1080/15205436.2024.2324861

Qu, J. G., Yi, J., Zhang, W. J., & Yang, C. Y. (2023). Silence is golden? Mitigating different types of online firestorms of Fortune 100 corporations on Twitter. Public Relations Review, 49(5), 102391. https://doi.org/10.1016/j.pubrev.2023.102391

Book Chapters

Kim, S., Bishop, E. K., & Yang, C. Y. (2024). Theories of Crisis Communication. In B. F. Liu, & A. M. Mehta (eds.), Routledge Handbook of Risk, Crisis, and Disaster Communication (pp. 7–22). Routledge. https://doi.org/10.4324/9781003363330

Conference Paper Presentation

Yang, Y. (2023). Safety Nudged or Empowerment Fueled? Leadership Mechanisms and Boundary Condition for Follower’s Adaptive Sensemaking during the COVID-19 Pandemic Crisis in China. Paper presented at the 73rd Annual Conference of International Communication Association (ICA), Toronto, Canada, May 25–29, 2023.
Qu, J., Yang, Y., & Chen, A. (2023). Collective Empowerment and Connective Outcry: What Legitimize Netizens to Join in Online Firestorm? Paper presented at the 73rd Annual Conference of International Communication Association (ICA), Toronto, Canada, May 25–29, 2023.
Yang, Y. (2022). Young Sneakerheads’ Racial Discourse in Urban China: Cultural Gravity and Distance to African Americans. Paper presented at the 72nd Annual Conference of International Communication Association (ICA), Paris, France, May 26–30, 2022.
Qu, J., Yi, J., Zhang, W., & Yang, Y. (2022). Mitigating Different Types of Corporate Online Firestorms on Twitter: An Empirical Study Based on Fortune 100 Corporations. Paper presented at the 72nd Annual Conference of International Communication Association (ICA), Paris, France, May 26–30, 2022. (Top Student Paper Award, Public Relations Division, ICA 2022)
Xing, C., & Yang, Y. (2022). Revisiting Corporate Crisis Communication on China’s Social Media Platform During the Trade War — Examining and Extending Agenda Building Theory through Huawei-Meng Wanzhou Incident. Paper presented at the 72nd Annual Conference of International Communication Association (ICA), Paris, France, May 26–30, 2022.
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