陳永泰
陳永泰
講師
BSSc in Communication
Hong Kong Baptist University
MSc in e-Commerce & Internet Computing
University of Hong Kong
Teaching Interests
- Branding and Integrated Marketing Communication
- Copywriting
- Creative Thinking
- Digital and Social Media Marketing
Professional Experiences
- Chief Creative Officer, DDB & Tribal China
- Executive Creative Director, Wunderman China
- Executive Creative Director, TBWA Beijing
- Executive Creative Director, BBDO Beijing
- Speaker, TEDxLujiazui 2016
- Jury, OneShow China Creative Awards 2016
- Jury, China 4As Creative Awards 2015
- Jury, Portfolio Night (Beijing 2009, 2013, 2015, Shanghai 2018)
- Jury, Longxi Young Creative Awards (North China 2013, West China 2016)
Advice to students
Do something different every year
Professional Awards
- Campaign Magazine’s Digital A-List Top 50 Digital Leaders in China 2017
- Campaign Magazine’s Digital A-List Top 100 Digital Leaders in China 2016
- Best of Show, Tencent MIND Awards 2015
- Best of Show, Graphis Creative Awards 2008
- Best of Show, Mobius Creative Awards 2003
- Cannes, One Show, Spikes Asia, IAB MIXX Awards, New York Festival, Longxi Chinese Creative Awards China 4As Awards, HK4A Creative Awards
Publication List :
Articles
陳永泰 (2019) 「好廣告的組成要素 – 態度、態度、態度」《超級廣告人創意心得》, 大創意PITCHINA, 廣西師範大學出版社 | |
陳永泰 (2018) 「在新媒體環境下,如何應對廣告客戶的需求」, 汕頭大學長江新聞與傳播學院 | |
陳永泰 (2015) 「FREE是有得選」, FREENUTS, https://www.douban.com/note/610936514/ |