Teaching Interests

• Branding and Integrated Marketing Communication
• Copywriting
• Creative Thinking
• Digital and Social Media Marketing

Professional Experiences

• Chief Creative Officer, DDB & Tribal China
• Executive Creative Director, Wunderman China
• Executive Creative Director, TBWA Beijing
• Executive Creative Director, BBDO Beijing
• Speaker, TEDxLujiazui 2016
• Jury, OneShow China Creative Awards 2016
• Jury, China 4As Creative Awards 2015
• Jury, Portfolio Night (Beijing 2009, 2013, 2015, Shanghai 2018)
• Jury, Longxi Young Creative Awards (North China 2013, West China 2016)

Advice to students

Do something different every year

Professional Awards 

• Campaign Magazine’s Digital A-List Top 50 Digital Leaders in China 2017
• Campaign Magazine’s Digital A-List Top 100 Digital Leaders in China 2016
• Best of Show, Tencent MIND Awards 2015
• Best of Show, Graphis Creative Awards 2008
• Best of Show, Mobius Creative Awards 2003
• Cannes, One Show, Spikes Asia, IAB MIXX Awards, New York Festival, Longxi Chinese Creative Awards, China 4As Awards, HK4A Creative Awards

Publication List :