Research Interests

• The power of visual discoures

Teaching Interests

• Brand and Marketing Strategies
• Consumer Insight
• Integrated Marketing Communication
• Applied Communication Research
• Innovation and Idea
• The New Chinese Consumer

Academic and Professional Experience

• Head of Marketing & Innovation, Diageo Greater China
• Chairman, Hong Kong Association of Accredited
• Advertising Agents (HK4As)
• North Asia Head of Strategy, Bates Asia
• Managing Partner, Eight Partnership
• Greater China VP and Managing Director HK, McCann Erickson
• Managing Director, Ogilvy & Mather Advertising HK

Honors

• Khyentse Foundation Award for Excellence in Buddhist Studies
• Swire Scholar, University of Hong Kong

Advice to students

Always consider the wild card