Home/People/Teaching Staff/WONG, Mike K.F.

PeopleMore

WONG, Mike K.F.

WONG, Mike K.F.

Professor of Practice

Executive M.B.A.
Kellogg School of Management and HK University of Science & Technology

M.Phil., B.A.
University of Hong Kong

(852) 3943-7708 (852) 2603-5007 mikekfwong@cuhk.edu.hk

Research Interests

  • The power of visual discoures

 

Teaching Interests

  • Brand and Marketing Strategies
  • Consumer Insight
  • Integrated Marketing Communication
  • Applied Communication Research
  • Innovation and Idea
  • The New Chinese Consumer

 

Academic and Professional Experience

  • Head of Marketing & Innovation, Diageo Greater China
  • Chairman, Hong Kong Association of Accredited
  • Advertising Agents (HK4As)
  • North Asia Head of Strategy, Bates Asia
  • Managing Partner, Eight Partnership
  • Greater China VP and Managing Director HK, McCann Erickson
  • Managing Director, Ogilvy & Mather Advertising HK

 

Honor

  • Swire Scholar, University of Hong Kong

 

Advice to students

Always consider the wild card

Publication List :

Book Chapter

“San Miguel Light Beer (HK)”, In Mark Blair, Richard Armstrong & Mike Murphy, The 360 Degree Brand in Asia, Creating More Effective Marketing Communications (pp.74-79). John Wiley & Sons (Asia) Pte Ltd.
< Back