陳永泰

陳永泰

講師

BSSc in Communication
Hong Kong Baptist University

MSc in e-Commerce & Internet Computing
University of Hong Kong

Teaching Interests

  • Branding and Integrated Marketing Communication
  • Copywriting
  • Creative Thinking
  • Digital and Social Media Marketing

 

Professional Experiences

  • Chief Creative Officer, DDB & Tribal China
  • Executive Creative Director, Wunderman China
  • Executive Creative Director, TBWA Beijing
  • Executive Creative Director, BBDO Beijing
  • Speaker, TEDxLujiazui 2016
  • Jury, OneShow China Creative Awards 2016
  • Jury, China 4As Creative Awards 2015
  • Jury, Portfolio Night (Beijing 2009, 2013, 2015, Shanghai 2018)
  • Jury, Longxi Young Creative Awards (North China 2013, West China 2016)

 

Advice to students

Do something different every year

Professional Awards 

  • Campaign Magazine’s Digital A-List Top 50 Digital Leaders in China 2017
  • Campaign Magazine’s Digital A-List Top 100 Digital Leaders in China 2016
  • Best of Show, Tencent MIND Awards 2015
  • Best of Show, Graphis Creative Awards 2008
  • Best of Show, Mobius Creative Awards 2003
  • Cannes, One Show, Spikes Asia, IAB MIXX Awards, New York Festival, Longxi Chinese Creative Awards China 4As Awards, HK4A Creative Awards

Publication List :

Articles

陳永泰 (2019) 「好廣告的組成要素 – 態度、態度、態度」《超級廣告人創意心得》, 大創意PITCHINA, 廣西師範大學出版社
陳永泰 (2018) 「在新媒體環境下,如何應對廣告客戶的需求」, 汕頭大學長江新聞與傳播學院
陳永泰 (2015) 「FREE是有得選」, FREENUTS, https://www.douban.com/note/610936514/

 

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