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陳瀚盈

陳瀚盈

助理教授

B.SocSc
The University of Hong Kong

M.Phil.
University of Cambridge

Ph.D.
The University of Hong Kong

(852) 3943-7702 (852) 2603-5007 terrichan@cuhk.edu.hk

Research Interests

  • Influencer promotion
  • Celebrity endorsement
  • Brand communication
  • Consumer engagement

 

Teaching Interests

  • Advertising and IMC
  • Consumer psychology and behaviour
  • Brand strategy and communication

 

Advice to students

  • Try to learn something about everything and everything about something. — Thomas H. Huxley

 

Honours and Awards

  • Honorary Research Associate, Contemporary Marketing Centre, The University of Hong Kong, since 2016
  • Member, Beta Gamma Sigma, HKU Chapter, since 2015
  • Best Conference Paper, 2014 Korean Scholars of Marketing Science International Conference
  • AMA Sheth Foundation Doctoral Consortium, University of Michigan, 2013
  • Reaching Out Award, HKSAR Government Scholarship Fund, 2013

Publication List :

Referred Journal Articles

Chan, T. H., Hung, K., & Tse, D. K. (2023). Comparing e-commerce micro-and macro influencers in TikTok videos: Effects of strategies on audience likes, audience shares, and brand sales. Journal of Interactive Advertising, 23(4), 307-322.View>
Chan. T. H. & Chau, B. K. H. (2023). Mitigating the vampire effect of using celebrity in advertising: An eye-tracking approach. Journal of Current Issues & Research in Advertising. Advance online publication. https://doi.org/10.1080/10641734.2023.2209848
Chan, T. H. (2023). How brands can succeed communicating social purpose: Engaging consumers through empathy and self-involving gamification. International Journal of Advertising, 42(5), 801-834. https://doi.org/10.1080/02650487.2022.2116846
Hung, K., Tse, D. K., & Chan, T. H. (2023). Gaining legitimacy and host market acceptance: A CRM analysis for foreign subsidiaries in China. International Marketing Review, 40(1), 80-101. https://doi.org/10.1108/IMR-07-2021-0212
Chan, T. H. (2022). Cultivating consumer-brand relationship in social media: The role of consumer willingness to engage. International Journal of Internet Marketing and Advertising, 17(1-2), 1-19. https://doi.org/10.1504/IJIMA.2022.125138 [lead article]
Hung, K., Tse, D. K., & Chan, T. H. (2022). E-Commerce influencers in China: Dual-route model on likes, shares, and sales. Journal of Advertising, 51(4), 486-501. https://doi.org/10.1080/00913367.2021.1990811
Chan, T. H., Chen, R. P., & Tse, C. H. (2018). How consumers in China perceive brands in online and offline encounters: a framework for brand perception. Journal of Advertising Research, 58(1), 90-110. https://doi.org/10.2501/JAR-2017-041
Chan, T. H., Tse, C. H., & Hung, K. (2017). Productivity and impact in advertising research since the millennium: A profiling and investigation of drivers of impact. International Journal of Advertising, 36(1), 11-37. https://doi.org/10.1080/02650487.2016.1167812 [lead article]
Chan, T. H., Leung, F. F., Tan, P., & David, K. T. (2015). Role of conventional ads in a digital age: Effects of internet and conventional advertising on brand awareness and brand desire in China. International Journal of Electronic Commerce Studies, 6(1), 87-98. http://dx.doi.org/10.7903/ijecs.1397
Chan, T. H. (2014). Facebook and its effects on users’ empathic social skills and life satisfaction: A double-edged sword effect. Cyberpsychology, Behavior, and Social Networking, 17(5), 276-280. http://doi.org/10.1089/cyber.2013.0466

Book Chapters

Chan, T. H. (2018). Contemporary Advertising Industry: Profiling Top Advertisers in Hong Kong. In Y. Huang & Y. Song (eds.) The Evolving Landscape of Media and Communication in Hong Kong (pp.201-212). Hong Kong: City University of Hong Kong Press.

Fung, T. K. F., Chan, T. H., Ng, Y., Wu, S. & Lam, J. (2018). An Overview of Health Communication Research in Hong Kong. In Y. Huang & Y. Song (eds.) The Evolving Landscape of Media and Communication in Hong Kong (pp.267-280). Hong Kong: City University of Hong Kong Press.

Chan, T.H., & Tse, C. H. (2017). Profiling Lead Researchers in Advertising Research. In: Christodoulides, G., Stathopoulou, A., Eisend, M. (eds) Advances in Advertising Research Vol. VII (pp.297-315). European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_21

Conference Presentations

Chan. T. H. & Chau, B. K. H. (2023). Overshadowing Effect of Celebrity Endorsers in Advertising: An Eye-Tracking Approach. Paper presented at EMAC Annual Conference, European Marketing Academy, Odense, Denmark.

Chan. T. H. (2018). Introducing eye-tracking research. Workshop illustration at Asian Advertising Forum, Hong Kong.

Chan. T. H. (2018). Engaging Consumers in Brand Experience: The Role of Identification and Gamification. Paper presented at ICORIA European Advertising Academy Conference, Valencia, Spain.

Chan. T. H. (2017). Consumer’s Willingness to Engage in a Social Media Context: A Brand Preference Analysis in China. Paper presented at American Academy of Advertising Global Conference, Tokyo, Japan.

Chan, T. H., Chen, R. P., & Tse, C. H. (2016). Online as Warm and Offline as Competent: A Cross-Media Effect Analysis in China. Paper presented at PRSC & PRAD Conference, Hong Kong.

Chan, T. H., Chen, R. P., & Tse, C. H. (2016). Being Warm or Competent: A Brand Personality Analysis in China. Paper presented at ICORIA European Advertising Academy Conference, Ljubljana, Slovenia.

Hung, K., Chan, T. H., & Tse, C. H. (2016). When Icons Fail: Self-Serving Empathy in Fans versus Non-Fans. Paper presented at ICORIA European Advertising Academy, Ljubljana, Slovenia.

Tse, C. H., Chan, T. H., Xu, X., & Tse, D. K. (2015). Profiling International Advertising Research in the Millennium. Paper presented at ICORIA European Advertising Academy, London, UK.

Chan, T. H., Tse, C. H., & Leung F. F. (2015). Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community. Paper presented at EMAC: 44th Annual Conference of the European Marketing Academy, Leuven, Belgium.

Tse, C. H., Chan, T. H., & Shih, E. (2014). Can Consumers’ Personal Values Alter Negative Country-Of-Origin Effects? An Experimental and Multi-Country Investigation of Made-In-China Products. Paper presented at 2014 Korean Scholars of Marketing Science International Conference, Seoul, South Korea.

Tse, C. H., Chan, T. H., & Leung F. F. (2013). Effects of Conventional Ads in a Digital Age: Effects of Internet and Conventional Advertising on Brand Awareness and Desire in China Market. Paper presented at European Marketing Academy Conference (EMAC), Istanbul, Turkey.

Chan, T. H., Leung F. F, Tse, D. K., & Tan, P. (2013). Role of Conventional Ads in a Digital Age: Effects of Internet and Conventional Advertising on Brand Awareness and Brand Desire in China. Paper presented at International Conference on Marketing Studies (ICMS) 2013, Hong Kong.

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