B.A. (Beijing Broadcasting Institute)
M.A. (Graduate School of Japan Hitotsubashi University)

Education Background:

April, 1989

• Graduated from Graduate School of Japan Hitotsubashi University with a master’s degree in Sociology.

1986

• Graduate study in Japan, Subjects studied for Communication, Advertising and Media Industry.

1978-1982

• Undergraduate study in Beijing Broadcasting Institute, Subjects studied for News Reporting and Editing.

1972

• Graduate from senior middle school.

Working Experience:

1999

• Professor of Advertising
• Vice-president of Communication School, Beijing Broadcasting Institute (BBI)
• Dean of Advertising Department
• Instructor for PhD

1995

• Promoted as professor

1993

• Promoted as associated professor
• Deputy-dean of Journalism Department, Beijing Broadcasting Institute

1990

• Joining Beijing Broadcasting Institute as a regular instructor

1982-1990

• Documentary Department , China Central Television (CCTV)

1972-1978

Correspondent with Guangzhou Daily

Awards:

1998

• Young and Middle-aged Expert with Outstanding Contribution by the national Ministry of Labor and Personnel

1997

• Awarded the honor as Outstanding Oversea Students Coming Back

Publications:

Case Analysis on China’s Advertising

Modern Advertising Strategy

Prospective on China’s Advertising Performances

On Advertising: From the Viewpoint of a Scholar

Case Analysis on Newspaper Advertising Tactics

Study on Media Management and Industrialization

Looking at the Industrialization of China’s Media in the Background of Internationalization

Study on the Integration of China’s Broadcasting Media

Management and Business Model of Digital TV

China ‘s Broadcasting Media in Digital Times

Other Positions:

Councilman of Academic Committee, China Advertising Association

Private member of Chinese Branch, International Advertising Association

Councilman of Expert Committee, China Advertiser Association

Chief Editor of Media magazine

Chief Editor of Market Observation: Advertiser