Global Comm Talk Series: Crisis, Chaos & Making or Breaking CEO Cover-ups: Inside the Wild World of Corporate Communications

Undergraduate Activities
Date APR 14 2025

Corporate Communications is more than PR—it’s the invisible hand controlling corporate power, reputations, and narratives. From CEO scandals to billion-dollar crises, communicators make or break careers behind the scenes. In this no-filter session, our guest speaker Phoebe Lam shared real-life cases that many won’t find in textbooks. With her experience in global corporations and Chinese tech unicorns, she revealed how corporate communicators shape public perception, crisis management secrets that protect (or destroy) leaders and the organizations, and the untold techniques that give executives an edge in the corporate world.