Professor Shih-Chia Wu and M.S.Sc. Students in the Corporate Communication Programme Received the Best Full Paper Award at the Corporate and Marketing Communications Conference (CMC) 2025

We are excited to share that Professor Shih-Chia Wu and our M.S.Sc. students in the Corporate Communication Programme—namely Lei Su, Chenyu Zhao, Hang Wu, and Yudi Liu—have received the Best Full Paper Award at the Corporate and Marketing Communications Conference (CMC) 2025. This award-winning paper is titled “From Data to Wrapped: The Role of Personalization and Nostalgia in User Engagement and the Mediating Effect of Perceived Value.”

Please join us in extending the warmest congratulations to Prof. Wu and our students!