This course will study public relations as a management function in strategic communication that applies communication, organization, and management theories to the research, planning, execution, and evaluation of the public relations programs of organizations. The case study approach is adopted to allow students to develop the competence of logical thinking and critical analysis in a wide variety of issues, which include marketing public relations, corporate social responsibility, crisis communication, image restoration, reputation management, relationship management, public affairs, and issue management. Students will be able to conduct situation analysis and formulate strategies and tactics to achieve various public relations goals of the organization after completing the course.