CUHK Programme Taster Fair 2022

Mini-lecture I

Topic: How Brands do in Metaverse?
Speaker: Mr. Danny Chan, Lecturer of School of Journalism and Communication
Date: 26 March 2022 (Sat)
Time: 11:00am – 12:00noon
Format: ZOOM meeting
Medium of Instruction: Cantonese

Brief description of the lecture: “Being the First” is the golden rule in marketing. Amazon does that. Tesla does that. Then, what about Metaverse? Who’s going to be there first? It’s like a race to the moon. But the fact is, nobody knows exactly what a Metaverse is! Let’s explore some of the cases, maybe there is a clue here and there.

Mini-lecture II

Topic: Who knows your secret? Digital surveillance on social media platforms
Speaker: Prof. Oliver Chan, Assistant Professor of School of Journalism and Communication
Date: 26 March 2022 (Sat)
Time: 12noon – 1pm
Format: ZOOM meeting
Medium of Instruction: Cantonese

Brief description of the lecture: It is a scenario that you may have experienced: seeing a personalized advertisement in your social media feed after talking about something you are interested in. Are social media listening to you? Who knows your secret? Are you being tracked online and why? In this mini lecture, we will explore these questions. First, we will introduce the concept of digital surveillance. With every click, swipe, like, and view, social media users produce a wealth of data about themselves and the world they live in. Second, we will discuss how users become the product—rather than the customers—of social media. Finally, we will conclude by discussing the social implications of digital surveillance and privacy in the age of social media.