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Intercultural Advertising Symposium: Comparative Studies of Social Media Advertising in Korea and Hong Kong

Postgraduate Activities
Date OCT 3 2016

The M.S.Sc. in Advertising Programme will co-organize a one-day symposium with the Korean Advertising and PR Practitioners Society (KAPPS) at C-Centre on 3 October 2016. Details of the event are as follows:

Date: Monday, 3 October 2016
Time: 9:00am – 4:30pm
Venue: C-Centre Room 313, Humanities Building, New Asia College, The Chinese University of Hong Kong

The collaborative symposium will discuss research findings and industrial cases of applying social media to marketing communications in both Hong Kong and South Korea. The event consists three sessions: academic research presentation, industry trend/practice presentation and Korean wave. For each session, an advertising scholar or practitioner from each country will present his or her research or case followed by open floor discussion. Please refer to the programme below for details.

View/Download Programme

Seats are reserved on first-come-first-served basis. Interested parties, please register via our School event booking system by 12:00pm, Friday, 30 September 2016.