Postgraduate Study Tour to the Netherlands 2025

From April 27 to May 7, 10 taught postgraduate students from the School of Journalism and Communication, led by Professor Mike Wong, embarked on an 11-day academic study tour to the Netherlands. The group visited Amsterdam, Rotterdam, The Hague, Leiden, and Hilversum, exploring the latest developments in creative advertising, digital marketing, corporate communication, and sustainability practices in Europe.

The tour included visits to renowned organizations such as Wieden+Kennedy, We Are Social, MassiveMusic, Commonland, and Dapper—a fast-growing B2B firm founded by a CUHK alumnus. These visits provided valuable insights into how brands engage audiences through innovative strategies and social media. Students also toured the University of Amsterdam and the Netherlands Institute for Sound and Vision to examine media development and technology in the Dutch context.

Beyond academics, the group enjoyed cultural highlights such as the Van Gogh Museum, Rijksmuseum, and the picturesque tulip gardens. This immersive experience broadened the students’ global perspectives and offered new inspiration for their future careers in communication.