Singapore Study Tour 2025

Singapore is a city with multicultural values. It is also a key hub for brands in the region. Hence, business opportunity and creativity flourish in the place. Last year, we brought our students to visit the most established regional creative awards, Spikes Asia, that broadened their learnings in the industry. This year, we set off to deep dive into learning its creative culture through our visits to academia, immersive workshop hosted by local Singaporean, and advertising agency for the Southeast Asia.

A group of 24 students joined the trip, with the majority of them from Pinpoint, while 2 of them were from Global Communication. Throughout our 5 days journey, we visited two institutions, Nanyang Technological University (NTU) and Singapore Management University (SMU), their professors and guest speakers gave us lectures on Artificial Intelligence (AI) and Public Relations respectively. Additionally, we organized a workshop at a local food centre, allowing students to experience the local food culture while learning their management concepts and how to sustain the industry. Last but not least, we visited Publicis, where the team shared lots of their creative projects for students to learn about real cases.