Postgraduate Study Tour to United Kingdom and Amsterdam 2023

Led by Prof. Mike Wong and Mr. Danny Chan, 21 taught postgraduate students participated in the two-week study tour to the UK from 1 May to 13 May 2023. This year, the programme focused on how digitalisation transcends business across the media industry, from traditional news outlets to new media platforms, from PR, advertising to marketing communication.

Upon arrival, Prof. Wong arranged visits to internationally renowned companies including Lego Agency, Weber Shandwick, Mediabrands, The Guardian, the Future Laboratory, and VCCP. Students were able to have conversations with professionals from the respective digital sections. To provide more systematic training, a two-hour creative workshop was tailor-made by V&A Museum’s resident artist for our students. After visits, students had a little taste of the life of Londoners, travelling with the 150-year-old Tube and walking along the old town. During the holiday, they went to East London for a street art walking tour, and they even tried graffiti painting themselves in a licensed workshop.

During their stay in Oxford, the Oxford Internet Institute invited them for seminars and talks. Students found the whole experience inspiring and rewarding. After the visit to Oxford, students transferred to Amsterdam and visited the University of Amsterdam, meeting a professor from the Department of Media Studies. After visits, students enjoyed the guided tours in the Van Gogh Museum and Rijksmuseum.

After two weeks’ travel and study together, students left with invaluable insights, fond memories as long as life-long friendship.