Home/People/Graduate Students/Ph.D. in Communication/DRAGIC, Lazar

PeopleMore

DRAGIC, Lazar

DRAGIC, Lazar

Ph.D. Student

B.A. in Chinese Language
Sun Yat-sen University, Guangzhou, China

M.A. in Journalism and Communication
Shanghai Jiao Tong University, Shanghai, China

(852) 3943-7713 (852) 2603-5007 1155189828@link.cuhk.edu.hk

Research Interests:

  • Social Media
  • Media Effects
  • Influencer Marketing
  • Fandom Studies
  • Queer Studies

Publication List:

Conference Paper Presentation

Dragic, L., Xue, K., & Wen, A.M. (2022, May). The Influence of Distance, Outness and Tolerance on Shanghainese International Gays’ Self-presentation on Dating Apps. Paper presented at International Communication Association Annual Conference (ICA), Paris, France. (Presenter, hybrid conference)

Dragic, L., & Xue, K. (2022, July). Compelling Enough? Discourse Analysis of the Effectiveness of Influencers’ YouTube Apology Videos. Full paper presented at International Association for Media and Communication Research (IAMCR), Beijing, China. (Presenter, hybrid conference)

Li, Y.F., Dragic L., & Xue K. (2022, July). Can Intangible Cultural Heritage Become a Part of Popular Culture? Research From the Perspective of Audience Perception. Full paper presented at International Association for Media and Communication Research (IAMCR), Beijing, China. (Participant, hybrid conference)

Dragic, L., & Xue, K. (2021, July). Are We Losing Trust in Social Media Influencers? The Impact of Social Media Influencers’ Activity on Source Credibility and Purchase Intention. Full paper presented at International Association for Media and Communication Research (IAMCR), Nairobi, Kenya. (Presenter, online conference)

< Back