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LIANG, Hai

LIANG, Hai

Associate Professor

B.A., B.S.
Shanghai Jiao Tong University

Ph.D.
City University of Hong Kong

(852) 3943-7711 (852) 2603-5007 hailiang@cuhk.edu.hk www.drhailiang.com

Research Interests

  • Computational Social Science
  • Social Media Analytics
  • Political Communication
  • Public Health

 

Current Research

  • Informal Political Conversation on Social Media
  • Digital Epidemiology & Digital Health Communication
  • Networked Communication Process

 

Teaching Interests

  • Quantitative Research Methods
  • Social Media Analytics
  • Digital Humanities
  • Computational Social Science

 

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Publication List:

Book, Book Chapters & Encyclopedia Entries

Liang, H. (2024). Big data analytical methods. In M. M. Skoric & N. Pang (Eds.), Research Handbook on Social Media and Society. Edward Elgar.  https://doi.org/10.4337/9781800377059.00027View >
Wei, R., Lo, V. H., Huang, Y. H., Dong, D., Liang, H., Huang, G., & Wang, S. (2023). Miscommunicating the COVID-19 pandemic: An Asia perspective. Routledge. https://doi.org/10.4324/9781003355984
Liang, H., Wei, R., & Chen, A. (2023). The emergence of COVID-19 misinformation conception and message characteristics. In R. Wei et al. (Eds.) Miscommunicating the COVID-19 pandemic: An Asia perspective(1st ed.). Routledge. https://doi.org/10.4324/9781003355984-2View >
Wang, S., & Liang, H. (2023). Diffusion of misinformation: Topological characteristics and user vulnerability. In R. Wei et al. (Eds.) Miscommunicating the COVID-19 pandemic: An Asia perspective (1st ed.). Routledge. https://doi.org/10.4324/9781003355984-3View >
Lu, S., Liang, H., & Masullo, G. (2023). User comments as news quality: Examining incivility in comments on perceptions of news quality. In R. Lawrence & P. Napoli (Eds.) News quality in the digital age. Routledge.View >
Liang, H. & Zhu, J. J. H. (2017). Big data, collection of (social media, harvesting). In Jörg Matthes (Ed.), The International Encyclopedia of Communication Research Methods. Wiley Press.View >

Peer Reviewed Journal Articles

Zhang, Q., Liang, H., Peng, T. Q., & Zhu, J. J. H. (2023). The effect of affordance on deliberation when retweeting: From the perspective of expression effect. Computers in Human Behavior, 151, 108010. https://doi.org/10.1016/j.chb.2023.108010 [Corresponding author]View >
Liang, H., Ng, Y. M. M., & Tsang, N. L. T. (2023). Word embedding enrichment for dictionary construction: An example of incivility in Cantonese. Computational Communication Research, 5(1). https://doi.org/10.5117/CCR2023.1.10.LIANView >
Zhang, W. J., Yi, J., & Liang, H.* (2023). I cue you liking me: Causal and spillover effects of technological engagement bait. Computers in Human Behavior, 148, 107864. https://doi.org/10.1016/j.chb.2023.107864  (corresponding author)View >
Lu, S., & Liang, H. (2023). Reactance to uncivil disagreement? The integral effects of disagreement, incivility, and social endorsement. Journal of Media Psychology. https://doi.org/10.1027/1864-1105/a000378 (corresponding author)View >
Muniz-Rodriguez, K., Schwind, J. S., Yin, J., Liang, H., Chowell, G., & Fung, I. C. H. (2023). Exploring social media network connections to assist during public health emergency response: a retrospective case-study of Hurricane Matthew and Twitter users in Georgia, USA. Disaster Medicine and Public Health Preparedness, 17(e315), 1–9. https://doi.org/10.1017/dmp.2022.285View >
Lu, S., Liang, H., & Masullo, G. (2023). Selective avoidance: Understanding how position and proportion of online incivility influence news engagement. Communication Research.https://doi.org/10.1177/00936502221130837View >
Liang, H., & Ng, Y. M. M. (2022). The expression effects of uncivil disagreement: The mechanisms of cognitive dissonance and self-perception. Human Communication Research.https://doi.org/10.1093/hcr/hqac032View >
Guan, L., Liu, X. F., Sun, W., Liang, H., & Zhu, J. J. H. (2022). Census of Twitter users: Scraping and describing the national network of South Korea. PLoS ONE, 17(11), https://doi.org/10.1371/journal.pone.0277549View >
Liang, H., & Lee, F. L. F. (2022). Thread popularity inequality as an indicator of organization through communication in a networked movement: An analysis of the LIHKG forum. Chinese Journal of Communication, 15(3), 332-354. https://doi.org/10.1080/17544750.2021.1922475 View >
Evans, H. I., Handberry, M. T., Muniz-Rodriguez, K., Schwind, J. S., Liang, H., Adhikari, B. B., Meltzer, M. I., Fung, I. C. H. (2022). Winter storms and unplanned school closure announcements on Twitter: comparison between the states of Massachusetts and Georgia, 2017-18. Disaster Medicine and Public Health Preparedness. https://doi.org/10.1017/dmp.2022.41 View >
Guan, L., Liang, H., & Zhu, J. J. H. (2022). Predicting reposting latency of news content in social media: A focus on issue attention, temporal usage pattern, and information redundancy. Computers in Human Behavior, 127, 107080. https://doi.org/10.1016/j.chb.2021.107080 View >
Lee, F. L. F., Yuen, S., Cheng, E. W., Tang, G., & Liang, H. (2022). Dynamics of tactical radicalization and public receptiveness in Hong Kong’s anti-extradition bill movement. Journal of Contemporary Asia, 52(3), 429-451. https://doi.org/10.1080/00472336.2021.1910330 View >
Bayliss, L. C., Zhu, Y., Fu, K. W., Mullican, L. A., Ahmed, F., Liang, H., Tse, Z. T. H., Saroha, N., Yin, J., Fung, I. C. H. (2021). Conversing or diffusing information? an examination of public health Twitter chats. Journal of Public Interest Communications, 5(2), 27-47. https://doi.org/10.32473/jpic.v5.i2.p27 View >
Liang, H., & Lee, F. L. F. (2021). Opinion leadership in a leaderless movement: discussion of the anti-extradition bill movement in the ‘LIHKG’ web forum. Social Movement Studies. https://doi.org/10.1080/14742837.2021.1989294 View >
Liang, H., & Zhang, X. (2021). Partisan bias of perceived incivility and its political consequences: Evidence from survey experiments in Hong Kong. Journal of Communication, 71(3), 357-379. https://doi.org/10.1093/joc/jqab008 View >
Liang, H. (2021). Decreasing social contagion effects in diffusion cascades: Modeling message spreading on social media. Telematics and Informatics, 62, 101623. https://doi.org/10.1016/j.tele.2021.101623 View >
Lee, F. L. F., Liang, H., Cheng, E. W., Tang, G. K. Y., & Yuen, S. (2021). Affordances, movement dynamics, and LIHKG as a centralized communication platform in the 2019 Hong Kong protests. Information, Communication & Society. https://doi.org/10.1080/1369118X.2021.1877772 View >
Huang, G., & Liang, H. (2021). Uncovering the effects of textual features on trustworthiness of online consumer reviews: A computational-experimental approach. Journal of Business Research, 126, 1-11. https://doi.org/10.1016/j.jbusres.2020.12.052 View >
Lee, F. L. F., & Liang, H. (2020). Multi-ethnicity as a moderator of contextual effects on tolerance: The case of Hong Kong. The Social Science Journal, 1-16. https://doi.org/10.1080/03623319.2020.1799175 View >
Lee, F. L. F., & Liang, H. (2020). Perceived threat of a linguistic community and context effect on attitude toward immigration in Hong Kong. Asian Journal of Social Science, 48(3-4), 250-273. http://dx.doi.org/10.1163/15685314-04803004 View >
Fung, I. C. H., Blankenship, E. B., Ahweyevu, J. O., Cooper, L. K., Duke, C. H., Carswell, S. L., Jackson, A. M., Jenkins, J. C., Duncan, E. A., Liang, H., Fu, K. W., Tse, Z. T. H. (2020). Public health implications of image-based social media: A systematic review of Instagram, Pinterest, Tumblr, and Flickr. The Permanente Journal, 24, 18.307. https://doi.org/10.7812/TPP/18.307 View >
Liang, H., & Fu, K. W. (2019). Network redundancy and information diffusion: The impacts of information redundancy, similarity, and tie strength. Communication Research, 46(2), 250-272. https://doi.org/10.1177/0093650216682900 View >
Lee, F. L. F., Liang, H., & Tang, G. K. Y. (2019). Online incivility, cyberbalkanization, and the dynamics of opinion polarization during and after a mass protest event. International Journal of Communication, 13, 4940–4959.View >
Schaible, B. J., Snook, K. R., Yin, J., Jackson, A. M., Ahweyevu, J. O., Chong, M., Tse, Z. T. H., Liang, H., Fu, K. W., & Fung, I. C. H. (2019). Twitter conversations and English news media reports on poliomyelitis in five different countries, January 2014 to April 2015. The Permanente Journal, 23(3), 1-7. https://doi.org/10.7812/TPP/18-181 View >
Liang, H., Fung, I. C. H., Tse, Z. T. H., Yin, J., Chan, C. H., Pechta, L. E., Smith, B. J., Marquez-Lameda, R. D., Meltzer, M. I., Lubell, K. M., Fu, K. W. (2019). How did Ebola spread on Twitter: Broadcasting or viral spreading? BMC Public Health, 19(1), 438-458. https://doi.org/10.1186/s12889-019-6747-8 View >
Peng, T. Q., Liang, H., & Zhu, J. J. H. (2019). Introducing computational social science for Asia-Pacific communication research. Asian Journal of Communication, 29(3), 205-216. https://doi.org/10.1080/01292986.2019.1602911 View >
Jordan, S. E., Hovet, S. E., Fung, I. C. H., Liang, H., Fu, K. W., Tse, Z. T. H. (2019). Using Twitter for public health surveillance from monitoring and prediction to public response. Data, 4(1), 1-7. https://doi.org/10.3390/data4010006 View >
Blankenship, E. B., Goff, M. E., Yin, J., Tse, Z. T. H., Fu, K. W., Liang, H., Saroha, N., & Fung, I. C. H. (2018). Sentiment, contents and retweets: A study of two vaccine-related Twitter data sets. Permanente Journal, 22(3), 17-138. https://doi.org/10.7812/TPP/17-138 View >
Adnan, M. M., Yin, J., Jackson, A. M., Tse, Z. T. H., Liang, H., Fu, K. W., Saroha, N., Althouse, B. M., & Fung, I. C. H. (2018). World Pneumonia Day 2011-16: Twitter contents and retweets. International Health, 11(4), 297-305. https://doi.org/10.1093/inthealth/ihy087 View >
Jackson, A. M., Mullican, L. A., Yin, J., Tse, Z. T. H. T., Liang, H., Fu, K. W., Ahweyevu, J. O., Jenkins, J. J., Saroha, N., & Fung, I. C. H. (2018). #CDCGrandRounds and #VitalSigns: A Twitter analysis. Annals of Global Health, 84(4), 710–716.https://doi.org/10.29024/aogh.2381View >
Fung, I. C. H., Zeng, J., Chan, C. H., Liang, H., Yin, J., Liu, Z., Tse, Z. T. H., Fu, K. W. (2018). Twitter and Middle East respiratory syndrome, South Korea, 2015: A multi-lingual study. Infection, Health and Disease, 23(1), 10-16. https://doi.org/10.1016/j.idh.2017.08.005 View >
Liang, H. (2018). Broadcast versus viral spreading: The structure of diffusion cascades and selective sharing on social media. Journal of Communication, 68(3), 525-546. https://doi.org/10.1093/joc/jqy006 View >
Liang, H., & Shen, F. (2018). Birds of a schedule flock together: Social networks, peer influence, and digital activity cycles. Computers in Human Behavior, 82, 167-176. https://doi.org/10.1016/j.chb.2018.01.016 View >
Fung, I. C. H., Jackson, A. M., Ahweyevu, J., Grizzle, J., Yin, J., Tse, Z. T. H., Liang, H., Sekandi, J. N., Fu, K. W. (2017). #GlobalHealth on Twitter: Analysis of tweets on #Malaria, #HIV, #TB, #NCDS, and #NTDS. Annals of Global Health, 83(3-4), 682-690. doi: 10.1016/j.aogh.2017.09.006
Liang, H., & Fu, K. W. (2017). Information overload, similarity, and redundancy: Unsubscribing information sources on Twitter. Journal of Computer-Mediated Communication, 22(1), 1-17. https://doi.org/10.1111/jcc4.12178 View >
Liang, H., Shen, F. & Fu, K. W. (2017). Privacy protection and self-disclosure across societies: A study of global Twitter users. New Media & Society, 19(9), 1476-1497.https://doi.org/10.1177/1461444816642210 View >
Fu, K. W., Liang, H., Saroha, N., Tse, Z. T. H., Ip, P., Fung, I. C. H. (2016). How people react to Zika virus outbreaks on Twitter? A computational content analysis. American Journal of Infection Control, 44(12), 1700-1702. https://doi.org/10.1016/j.ajic.2016.04.253 View >
Liang, H., & Fu, K. W. (2015). Testing propositions derived from Twitter studies: Generalization and replication in computational social science. PLoS ONE, 10(8), e0134270. https://doi.org/10.1371/journal.pone.0134270 View >
Shen, F., & Liang, H. (2015). Cultural difference, social values, or political systems? Predicting willingness to engage in online political discussion in 75 societies. International Journal of Public Opinion Research, 27(1), 111-124. https://doi.org/10.1093/ijpor/edu012 View >
Liang, H. (2014). The organizational principles of online political discussion: A relational event stream model for analysis of web forum deliberation. Human Communication Research, 40(4), 483-507. https://doi.org/10.1111/hcre.12034 View >
Liang, H. (2014). Coevolution of political discussion and common ground in web discussion forum. Social Science Computer Review, 32(2), 155-169. https://doi.org/10.1177/0894439313506844 View >
Shen, F., & Liang, H. (2014). Do Chinese Internet users care about news? Tracking news consumers on the Internet in a metropolis 2009-2011. Chinese Journal of Communication, 7(1), 60-79. https://doi.org/10.1080/17544750.2013.816755 View >

Publications in Chinese

周葆華、梁海 （編）（2022）。《大數據時代的計算輿論學：理論、方法與案例》。上海：復旦大學出版社。
張倫、彭泰權、王成軍、梁海、祝建華（2021）。〈從邊陲到主流的一條自然路徑：華人計算傳播學者的參與和體驗〉。李立峯、黃煜 （編），《中華傳播研究的傳承與創新》（頁393-413）。香港：香港中文大學出版社。View >
Zhu, J. J. H., Peng, T. Q., Liang, H., Wang, C. J., Qin, J., & Chen, H. X. (2014). Computational Social Science in Communication Research. e-Science Technology and Application, 5(2), 3-13.View >
Xue, K., Liang, H., Chen, X., & Yu, M-Y. (2013). The structure of online public expression and issue rise. Journal of SJTU (Philosophy and Social Science), 21(2), 61-69.
Jiang, P., & Liang, H. (2011). Media, audience, social-economic environment, and advertising: A structural equation model. In Guoming Yu (Eds.), Annual Report on China’s Media Development Index (2011) (pp.627-637). Beijing: People’s Daily Press.
Xue, K., Chen, X., & Liang, H. (2011). Weibo versus tea-house: The extension of interpersonal communication. Contemporary Communication, 6, 67-70.
Xue, K., Liang, H., & Yu, M-Y. (2011). The impact of social interaction on hostile media effect. Journal of SJTU (Philosophy and Social Science), 19(6), 39-48.
Xue, K., & Liang, H. (2009). Social cognition of media image: An analysis of NYT reports on Tibet. Journalism and Communication Research, 16(1), 13-18.
Xue, K., Liang, H., & Yu, M-Y. (2008). An information-balanced model of communication in online forums. Journal of SJTU (Philosophy and Social Science), 4(6), 48-56.

Conference Papers

Liang, H., Tang, G., & Lee, F. L. F. (2019, May). Normalizing swearing online: An unintended consequence of a large- scale political movement in Hong Kong [Paper presentation]. The 69th Annual International Communication Association (ICA) Conference, Washington D. C. USA.
Guan, L., Liang, H., & Zhu, J. H. J. (2019, May). Predicting reposting latency of news content in social media: A focus on issue attention, temporal usage pattern, and information redundancy [Paper presentation]. The 69th Annual International Communication Association (ICA) Conference, Washington D. C. USA.
Liang, H. (2018, December). Structural virality, selective sharing, and political diversity [Paper presentation]. Viral Communication: A Multidisciplinary Approach to Message Sharing, Seoul, Korea.
Liang, H. (2018, May). The depth of diffusion cascades and political diversity [Paper presentation]. The 68th Annual International Communication Association (ICA) Conference, Prague, the Czech Republic.
Liang, H., & Shen, F. (2018, May). Social network and daily rhythms on Twitter [Paper presentation]. The 68th Annual International Communication Association (ICA) Conference, Prague, the Czech Republic.
Liang, H. (2017, May). The implications of computational methods for comparative studies [Paper presentation]. The 67th Annual Conference of International Communication Association (ICA), San Diego, USA.View >
Zhu, J. H., Guan L., Liang, H., & Peng, T-Q. (2017, May). New bottle of old wine vs. old bottle of new wine: What contributions have computational methods made to social media research? [Paper presentation]. The 67th Annual Conference of International Communication Association (ICA), San Diego, USA.View >
Liang, H. (2016, Japan). Opinion diversity over time: Selective expression and collaborative filtering in web forums [Paper presentation]. The 66th Annual Conference of International Communication Association (ICA), Fukuoka, Japan.View >
Liang, H., & Fu, K. W. (2015, November). An information theory of unsubscribing information sources on Twitter [Paper presentation]. The 2nd Conference on Big Data and Communication Research, Guangzhou, China.View >
Liang, H., & Shen, F. (2013, May). Communicative inequalities in online discussion forums [Paper presentation]. The 63rd Annual Conference of International Communication Association (ICA), London, UK.View >
Shen, F., & Liang, H. (2013, May). Examining societal-level predictors of political discussion in online forums [Paper presentation]. The 63rd Annual Conference of International Communication Association (ICA), London, UK.
Liang, H. (2012). Online public opinion as rationality or social control? A cross-national comparison of public expression in online discussion forum [Paper presentation]. The 3rd Honours Symposium for Asian Ph.D. Students in Communication Research, Seoul, Korea.
Liang, H. (2012). A psychological framework of text mining in media study [Paper presentation]. The Advances in Psychology and Communication Studies Symposium, Taiyuan, China.
Liang, H., & Shen, F. (2012, June). Representation of political discussion in web forums: A cross-national assessment [Paper presentation]. The 65th Annual Conference of World Association for Public Opinion (WAPOR), Hong Kong.
Liang, H., & Zhu, J. J. H. (2012, May). A pattern in behavior stream: Transition and repetition of behavior choices [Paper presentation]. The 62nd Annual Conference of International Communication Association (ICA), Phoenix, USA.
Liang, H. (2011). The structure of public expression and issue rise: participation heterogeneity, concentration, and timing in Internet forums [Paper presentation]. The 3rd Postgraduate Student Symposium of the Chinese Journalism and Communication Consortium, Shanghai, China (Top paper).
Liang, H. (2010). The evolutionary process of repetitive behavior: Decision making, social learning, and Incongruity adaptation [Paper presentation]. The 2nd Postgraduate Symposium of Chinese Journalism and Communication Consortium, Beijing, China.
Liang, H., & Xue, K. (2010, June). The impact of social interaction on the hostile media effect [Paper presentation]. The 60th Annual Conference of International Communication Association (ICA), Singapore.
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