//Google’s ruling is historical for the US but it is neither unique nor universal. The EU courts had already forced Google to no longer be the default search engine for Apple products and it didn’t affect its market share at all. Google has been accused of predatory market practices in the Indian courts as well, and while fines, settlements and new arrangements have emerged, it hasn’t affected the fact that Google remains the primary verb for all that we do online. Even when we think we have alternatives, Googlisation is the way in which our digital world operates. Google is not just a product or a service we use, it is a universe we live in. And even within the jurisdiction of the US, where this ruling is contained, it is not going to lead to any significant changes, apart from Google condescendingly allowing other services to enter a market that it has a majority share of.//
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