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LI, Jingren

LI, Jingren

Ph.D. Student

B.A. in English
China Pharmaceutical University, Nanjing, China

M.A. in Mass Communication
University of Minnesota, Twin Cities, USA

(852) 3943-7713 (852) 2603-5007 1155114533@link.cuhk.edu.hk

Research Interests:

  • Social media advertising
  • Human-computer interaction
  • Quantitative methods.

Publication List:

Refereed Journal Article

Ma, Y., & Li, J. (corresponding author) (2024). How humanlike is enough? Uncover the underlying mechanism of virtual influencer endorsement. Computers in Human Behavior: Artificial Humans, 2(1), 100037. https://doi.org/10.1016/j.chbah.2023.100037

Li, J., & Ma, Y. (2024). Virtual influencers in advertisements: Examining the role of authenticity and identification. Journal of Interactive Advertising, 1-12. https://doi.org/10.1080/15252019.2023.2270478

Conference Paper Presentation

Li, J. & Sommerfeldt, E. J. (2024). The dark side of narratives in sponsored posts of social media influencers. Paper presented at the ICA Preconference: Impacts of Strategic Communication in an Interconnected World, June 2024, University of Technology Sydney, Australia.

Li, J. & Ma, Y. (2023). Make it more human? Effects of using virtual influencers on parasocial interaction and advertising. Paper presented at the 73rd Annual International Communication Association (ICA) Conference, May 2023, Toronto, Canada.

Li, J. & Ma, Y. (2022). Explore the anthropomorphic dilemma of virtual influencers in advertising effectiveness: The role of authenticity and identification. Paper presented at the American Academy of Advertising (AAA) Annual Conference, March 2022, Petersburg, Florida, USA.

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