Teaching and / or Research Interests

• New Media Ecosystem and Business Models
• Media Strategy, Analytics and Data Science
• Media Innovation & Transformation
• Data/AI Privacy & Ethics for Media industry

Professional Experience

• Chief Executive Officer, Reprise China, IPG Mediabrands
• Chief Product Officer, UM China, IPG Mediabrands
• Chief Digital Officer, GTB, WPP
• Head of Marketing & Experience, Digital Stores, Microsoft

Advice to students

• Believe in yourself, dream big, and embrace the unknown. You’ll be amazed at what you can achieve.