Rim, H., Kim, K. H., Cho, M., & De Moya, M. (2024). Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives. Journal of Public Relations Research, 1-25. https://doi.org/10.1080/1062726X.2024.2371879

Xu, H., Das, D., Huh, J., Rim, H., & Srivastava, J. (2024). Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence. Public Relations Review, 50(4), 102486. https://doi.org/10.1016/j.pubrev.2024.102486

*Chang, B. & Rim, H. (2024). Managing spillover: Response strategies to another charity’s crisis. Public Relations Review, 50(3) https://doi.org/10.1016/j.pubrev.2023.102413

Song, D., & Rim, H. (2024). Understanding the influence of implicit theories on donor’s preferences for time or money. Journal of Consumer Behaviour. http://doi.org/10.1002/cb.2329

*Xu, H., Rim, H., & Dong, C. (2024). The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy. Public Relations Review, 50(2). https://doi.org/10.1016/j.pubrev.2024.10244

Rim, H., Dong, C., & Zhang, Y. (2024). Cross-national study of transparency in CSR communication and corporate trust: Mediating roles of perceived altruism and perceived skepticism. International Journal of Business Communication. https://doi.org/10.1177/2329488423122318

*Abdollahi, M., *Xu, H., & Rim, H. (2024). Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge. Journal of Marketing Communications, 30(3), 368-388. https://doi.org/10.1080/13527266.2022.2118813

*Kim, K. H., *Xu, H., & Rim, H. (2024). “We care about how you dialogue with your employees”: The effects of bottom-up CSR through the lens of dialogic communication. Journal of Public Relations Research, 36(3), 258-282. https://doi.org/10.1080/1062726X.2023.2215886

*Kim, K. H., & Rim, H. (2023). Employees’ voice behavior in response to corporate social irresponsibility (CSI): The role of organizational identification, issue perceptions, and power distance culture. Public Relations Review, 49(4). https://doi.org/10.1016/j.pubrev.2023.102366

Kim, S., Ji, Y., & Rim, H. (2023). The process of online keyword activism in political crisis: Moderating roles of like-minded public opinion and government controllability of crisis outcomes. Journalism & Mass Communication Quarterly, 100(1), 10-35. https://doi.org/10.1177/10776990221095741

*Dong, C. & Rim, H. (2022). Judge a nonprofit by the partners it keeps: How does cross-sector partnership disclosure influence public evaluations of the nonprofit? VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 33, 952-969. https://link.springer.com/article/10.1007/s11266-022-00457-8

Rim, H., *Xu, H., & Dong, C. (2022). Triadic public-company-issue relationships and publics’ reactions to corporate social advocacy (CSA): An application of the balance theory. Journal of Public Relations Research, 34(3-4), 109-134. https://doi.org/10.1080/1062726X.2022.2071273

*Xu, H., *Lee, E., & Rim, H. (2022). Should businesses take a stand? Effects of perceived psychological distance on publics’ expectation and evaluation of corporate social advocacy. Journal of Marketing Communications, 28, 840-863. https://doi.org/10.1080/13527266.2021.1969588

Ji, Y. G., Tao, W., & Rim, H. (2022). Theoretical insights of CSR research in communication from 1980 to 2018: A bibliometric network analysis. Journal of Business Ethics. 117, 327-349. https://doi.org/10.1007/s10551-021-04748-w

Kim, S., Rim, H., & Sung, K-H. (2021). Online engagement of communicative behaviors and news consumption on internet portal sites. Journalism, 22(12), 3048-3065. https://doi.org/10.1177/1464884919894409

Ji, Y. G., Tao, W., & Rim, H. (2020). https://doi.org/10.1016/j.pubrev.2020.101963

Rim, H. & Ferguson, M. A. T. (2020). Proactive vs. reactive CSR in a crisis: An impression management perspective. International Journal of Business Communication. 57(4), 545-568. https://doi.org/10.1177/2329488417719835

Rim, H., Park, Y. E. & Song, D. (2020). Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing. Journal of Marketing Communications. 26(4), 343-361 (First published online: September 27, 2018; Issue published: 2020). Available at https://doi.org/10.1080/13527266.2018.1523216

*Park, K., *Kim, H., & Rim, H. (First Published Online, Feb. 2020). Exploring variations in corporations’ communication after a CA vs. CSR crisis: A semantic network analysis of sustainability reports. International Journal of Business Communication. https://doi.org/10.1177/2329488420907148

Ha, J., & Rim, H. (2020). Does audience optimism transcend severity of news frame? The effect of optimistic bias on the public perception of pandemic risk in the U.S. Journal of Communication Science (Korean journal), 20(1), 199-229

Rim, H., Lee, Y., & Yoo, S. (2020). Polarized public opinions responding to corporate social advocacy (CSA): Social network analysis of boycotters and advocators. Public Relations Review. 46(2). Available at https://doi.org/10.1016/j.pubrev.2019.101869

*Park, K., & Rim, H. (2020). “Click First!”: The effects of instant activism via a hoax on social media. Social Media+ Society, 6(2), https://doi.org/10.1177/2056305120904706

Kim, S. & Rim, H. (First Published Online, Aug. 2019). The role of public skepticism and distrust in the process of CSR communication. International Journal of Business Communication https://doi.org/10.1177/2329488419866888

*Park, K. & Rim, H. (2019). Social media hoaxes, political ideology, and the role of issue confidence. Telematics and Informatics, 36, 1-11.

Rim, H., Swenson, R., & Anderson, B. (2019). What happens when brands tell the truth? Exploring the effects of transparency signaling on corporate reputation for agribusiness. Journal of Applied Communication Research. 47(4), 439-459.

Rim, H., *Kim, J., & *Dong, C. (2019). A cross-national comparison of transparency signaling in CSR reporting: The United States, South Korea, and China Cases. Corporate Social Responsibility and Environmental Management. 26(6), 1517-1529.

*Dong, C. & Rim, H. (2019). Exploring nonprofit-business partnership on Twitter from a network perspective. Public Relations Review, 45(1), 104-118.

*Kim, J., *Park, K., & Rim, H. (2018). Does the engaged public’s evaluation of networking practices matter? The effects of polarized attitudes and the reputation of networking on individuals’ WOM behaviors. International Journal of Nonprofit and Voluntary Sector Marketing. 23(4), e1624. https://doi.org/10.1002/nvsm.1624

Kanihan, S. & Rim, H. (2018). Media use and political learning: Comparing Trump supporters to celebrity candidate voters. Atlantic Journal of Communication, 26(4), 251-266.

Lee, J. & Rim, H. (2018). Evolution of corporate social responsibility: A content analysis of United States magazine advertising, 1980-2009. Journal of Promotion Management, 24(4), 555-577.

Rim, H. (2018). Skepticism toward CSR: A cross-cultural perspective. Public Relations Journal, 11(4), 1-20. Available at https://prjournal.instituteforpr.org/wp-content/uploads/Rim-FInal-.pdf

Rim, H. & *Dong, C. (2018). Trust and distrust in society and public perception of CSR: A cross-cultural study. Social Responsibility Journal, 14(1), 1-19.

Rim, H. & Song, D. (2017). Corporate message strategies for global CSR campaigns: The mediating role of perceived altruism. Corporate Communications: An International Journal. 22(3), 383-400.

Lee, S. Y. & Rim, H. (2017). Company–nonprofit partnerships, negative spillover, and response strategies. International Journal of Strategic Communication, 11(3), 194-208.

Lee, J. & Rim, H. (2017). Consumer evaluation of cause-brand alliance in cause-related advertising: The role of brand familiarity and personal relevance. Business and Management Strategy, 8(1), 1-20.

Rim, H. & Kim, S. (2016). Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR. Journal of Public Relations Research, 28(5-6), 248-267.

Rim, H. & Song, D. (2016). “How negative becomes less negative”: Understanding the effects of comment valence and response sidedness in social media. Journal of Communication, 66(3), 475-495.

Rim, H., Yang, S.-U., & Lee, J. (2016). Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. Journal of Business Research. 69(9), 3213-3219.

Lee, S. Y. & Rim, H. (2016). Negative spillover in corporate-nonprofit partnerships: Exploring the effects of company-cause congruence and organization-public relationships. Public Relations Review. 42(4), 710-712.

Rim, H., Ha, J. H., & Kiousis, S. (2014). Evidence of compelling argument in agenda-building: Relationships among public information subsidies, media coverage, and risk perceptions during a pandemic outbreak. Journal of Communication Management, 18(1), 101-116.

Rim, H. & Song, D. (2013). The ability of corporate blog communication to enhance CSR effectiveness: The role of prior company reputation and blog responsiveness. International Journal of Strategic Communication, 7(3), 165-185.

Chan-Olmsted, S. M., Rim, H., & Zerba, A. (2013). Mobile news adoption among young adults: Examining the roles of perceptions, news consumption, and media usage. Journalism & Mass Communications Quarterly, 90(1), 126-147.

Hong, S. Y. & Rim, H. (2010). The influence of customer use of corporate websites: Corporate social responsibility, trust, and word-of-mouth communication. Public Relations Review, 36(4), 389-391.

Hong, S. Y., Yang, S.-U., & Rim, H. (2010). The influence of corporate social responsibility and customer-company identification on publics’ dialogic communication intentions. Public Relations Review, 36(2), 196-198.

Rim, H., & Tao, W. [equal contribution] (2022). CSR communication message effects. In O’Connor, A. (Ed), The Routledge Handbook of Corporate Social Responsibility Communication, Taylor & Francis.

*Amstrong, S., *Caitlin, N., *Tang, R., Rim, H., & Vraga, E. (Under 2nd Round of Review). Manuscript submitted to the Social Media & Society. (Original submission date: September 2023; Revision submission date: March, 2024)

Park, K. & Rim. H. (Under 2st Round of Review). Manuscript submitted to the Business Ethics, the Environment & Responsibility

*Kim, K. H., Rim, H., & Cho, M. (March 2024). CSA Through the Employee Lens: Insights and Perspectives. Paper presented at the annual convention of the International Public Relations Research (IPRRC), Orlando, FL.

Rim, H., *Kim, K. H., Cho, M., & Anderson, B. (May 2023). Exploring opportunities and challenges of CSA: Insights from industry professionals. Paper presented the annual convention of the International Communication Association (ICA), Toronto, Canada.

*Chang B. & Rim, H. (March 2023). The effects of innocent charity’s response to the spillover on the responded charity and charities in general. Paper presented at the annual convention of the International Public Relations Research (IPRRC), Orlando, FL.

*Xu, H. & Rim, H. (August 2022). Understanding the combined effects of stance congruence and publics’ pre-existing corporate attitude in corporate social advocacy. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI.

*Kim, K. H. & Rim, H. (August 2022). Employees’ voice on corporate socially irresponsible behavior: The role of organizational identification and situational perceptions. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI.

Rim, H., Cho, M., *Kim, K. H., & Anderson, B. (March 2022). Exploring the state of CSR from the perspectives of public relations professionals. Paper presented at the annual convention of the International Public Relations Research (IPRRC), Orlando, FL.

Rim, H., *Xu, H., & Dong, C. (May 2021). Effects of publics’ pre-existing corporate attitude and issue positions on their reactions to corporate social advocacy: A balance theory perspective. Paper presented at the annual convention of the International Communication Association (ICA). [Virtual]

Song, D., & Rim, H. (November 2020). Influence of implicit theories on relative preference of time versus money on donation behavior: A mediating role of thinking styles. Paper accepted to present Global Marketing Conference, Seoul, South Korea. (The authors have withdrawn it due to travel restrictions during COVID-19)

Kim, S., Ji, Y., & Rim, H. (August 2020). The process of online keyword activism participation in political crisis: Moderating roles of like-minded public opinion and government controllability of crisis outcomes. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. (Political Communication Division) [Virtual]

Ji, Y. G., Rim, H., & Tao, W. (May 2020). Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis. Paper presented at the annual convention of the International Communication Association (ICA), Gold Coast, Australia. [Virtual]

Ji, Y. G., Tao, W., & Rim, H. (August 2019). Mapping the Corporate Social Responsibility Research in Communication: A Network and Bibliometric Analysis. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Toronto, Canada. (Communication Theory and Methodology Division)

Park, Y. E., Rim, H., & Son, H. (May 2019) Cultural orientation, corporate social responsibility types, and supportive behaviors. Paper presented at the annual convention of the International Communication Association (ICA), Washington D.C.

Lee, Y. & Rim, H. (March 2019) What does corporate social advocacy (CSA) do for a brand? Social network analysis of Nike’s Kaepernick campaign case. Paper presented at the annual convention of the International Public Relations Research (IPRR), Orlando, FL.

Rim, H., *Kim, J., & *Dong, C. (August 2018). A cross-national comparison of transparency signaling in CSR reporting. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Washington D.C.

Sung, K., Rim, H., & Kim, S. (August 2018). News frames during former President Park scandal and public reaction. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Washington D.C.

Rim, H., Swenson, B., & Anderson, B. N. (May 2018). Transparency signaling in CSR reports:Publics’ evaluation of company expertise and trustworthiness. Paper presented at the annual convention of the International Communication Association (ICA), Prague, Czech Republic.

Rim, H., Lee, Y., & Yoo, S. (March 2018). Polarized public opinions responding to corporate social advocacy (CSA): Social network analysis of boycotters and advocators for brands. Paper presented at the annual convention of the International Public Relations Research (IPRR), Orlando, FL.

*Dong, C. & Rim, H. (March 2018). Tweeting my business partners: Exploring nonprofit-business partnership on Twitter from a network perspective. Paper presented at the annual convention of the International Public Relations Research (IPRR), Orlando, FL.

*Dong, C. & Rim, H. (August 2017). Linking SNS and government-citizen relationships: Interactivity, personification, and institutional proximity. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.

*Kim, J., *Park, K., & Rim, H. (March 2017). Does engaged publics’ evaluation of networking practice matter?: The effects of polarized attitudes and reputation of networking on publics’ WOM behaviors. Paper presented at the annual convention of the International Public Relations Research (IPRR), Orlando, FL.

Kanihan, S & Rim, H. (August 2016). Celebrity candidate voters in campaign 2016: Media use, motivations and political learning. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN.

Rim, H. & Park, Y. E. (August 2016). The evidence of expectancy violation induced by inconsistent CSR information. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN. ***Poster Excellence Award, Public Relations Division.

Lee, S. Y. & Rim, H. (May 2016). Company–Nonprofit Partnerships, Negative Spillover, and Response Strategies. Paper presented at the annual spring conference of the Korean Academic Society for Public Relations, Chungju, South Korea.

Lee, S. Y. & Rim, H. (June 2016). Antecedents of negative spillover in corporate-nonprofit partnerships. Paper presented at the annual convention of the International Communication Association (ICA), Fukuoka, Japan.

Lee, Y. & Rim, H. (March, 2016). Social media network analysis for public relations practice and research: a demonstration for practical and analytical use of NodeXL. Paper presented at the annual convention of the International Public Relations Research (IPRR), Miami, FL.

Rim, H. & Song, D. (August 2015). How negative becomes less negative: interplay between comment variance and the sidedness of company responses in CSR communication. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.

Lee, S. Y. & Rim, H. (August 2015). The role of fit and the moderating effects of organization–public relationships on the negative spillover effects of partnerships between a corporation and a non-profit organization. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.

Rim, H. & Kim, S. (August 2014). Skepticism toward CSR: Developing and testing a measurement. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Montreal, Canada.

Rim, H. (May 2014). Proactive versus reactive CSR in a crisis: The role of perceived altruism on corporate reputation. Paper presented at the annual convention of the International Communication Association (ICA), Seattle, WA. ***Top Faculty Paper, Public Relations Division

Rim, H. & Lee, J. (August 2012). Strategic partnership with nonprofits in practicing CSR: the mediating role of perceived altruism and organizational identification on supportive CSR outcomes. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL. ***First-Place Student Paper, Public Relations Division

Zerba, A., Chan-Olmsted, S. M., & Rim, H. (August 2012). A comparison of news media avoidance among young adults across media. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.

Rim, H., Ha, J., & Kim, J. (May 2012). Evidence of compelling argument in the agenda-building process during pandemic outbreak: relationships among public information subsidies, media coverage, and risk perceptions. Paper presented at the annual convention of the International Communication Association (ICA), Phoenix, AZ.

Rim, H., Lee, J., & Chan-Olmsted, S. M. (March 2012). The ability of cause-brand alliance to enhance CBBE and WOM intention. Paper presented at the annual convention of the American Academy of Advertising (AAA), Myrtle Beach, SC.

Lee, J., Rim, H., & Chan-Olmsted, S. M. (March 2012). Consumer evaluation of cause-related marketing: the role of familiarity and personal relevance. Paper presented at the annual convention of the American Academy of Advertising (AAA), Myrtle Beach, SC.

Chan-Olmsted, S. M., Rim, H., & Zerba, A. (August 2011). Consumer adoption of mobile news: an examination of motivation predictors. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), St. Louis, MO.

Chan-Olmsted, S. M., Rim, H., & Zerba, A. (August 2011). Mobile news adoption among young adults: examining the roles of perceptions, news consumption, and media usage. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), St. Louis, MO.

Rim, H. & Song, D. (May 2011). The ability of corporate blog communication to enhance CSR effectiveness: role of prior company reputation and blog responsiveness. Paper presented at the annual convention of the International Communication Association (ICA), Boston, MA. ***Top Four Student Papers, Public Relations Division

Rim, H. & Lee, J. (March 2011). Examining predictors of cynicism toward corporate social responsibility. Paper presented at the annual convention of International Public Relations Research (IPRR), Miami, FL.

Ha, J., Rim, H., & Jung, E. H. (March 2011). Does news coverage cause publics to feel unnecessary panic? Exploring the effects of optimistic bias on publics’ risk perception of pandemic. Paper presented at the annual convention of International Public Relations Research (IPRR), Miami, FL.

Rim, H. (August 2010). Explicating cynicism toward corporate social responsibility: causes and communication approaches. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO.

Rim, H. & Ha, J. (August 2010). Pandemic as a global or local health emergency? H1N1 news frames and its determinants. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO.

Rim, H. (June 2010). Does perceived motivation affect corporate social responsibility effectiveness? Paper presented at the annual convention of the International Communication Association (ICA), Singapore. ***Top Four Student Papers, Public Relations Division

Hong, S. Y., & Rim, H. (August 2009). The influence of corporate social responsibility and customer-company identification on publics’ dialogic communication intentions. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA.

Rim, H., Lee, B.-G., & Han, J. (May 2009). The influence of news sources on health news content: Does localization really matter? Paper presented at the annual convention of the International Communication Association (ICA), Chicago, IL.

Rim, H. (March 2009). The effects of partnership with nonprofit organization on mitigating public’s suspicion of CSR motives. Paper presented at the annual convention of International Public Relations Research (IPRR), Miami, FL.

*denotes graduate student co-author