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FONG, Wai Yin Ivy

FONG, Wai Yin Ivy

Ph.D. Candidate

B.B.A
The Chinese University of Hong Kong, HK

M.S.Sc. in Corporate Communication,
The Chinese University of Hong Kong, HK

M.Phil. in Communication,
The Chinese University of Hong Kong, HK

(852) 3943-7713 (852) 2603-5007 ivyfong@cuhk.edu.hk

Research Interests:

  • Public Relations
  • Corporate communication
  • Consumer Activism

Refereed Journal Article:

Fong, I. W. Y. & Kim, S. (2023). Consumer rewarding mechanism in global corporate activism: An experiment using the Russia-Ukraine War. Public Relations Review, 49(5), 102381. https://doi.org/10.1016/j.pubrev.2023.102381
Fong, I. W. Y. (2023). Organizational stigma: A complementary approach to individuating evaluation of organizations. Public Relations Inquiry, 12(1), 135–154. https://doi.org/10.1177/2046147X221089324
Fong, I. W. Y., & Lee, F. L. F. (2022). Disagreement resolution on digital communication platform in a self-directed political consumerism campaign. Information, Communication & Society. Advance online publication. https://doi.org/10.1080/1369118X.2022.2131365
Lee, F. L. F., & Fong, I. W. Y. (2021). The construction and mobilization of political consumerism through digital media in a networked social movement. New Media & Society. Advance online publication. https://doi.org/10.1177/14614448211050885
Huang, C. Y. H., Wang, X., Fong, I. W. Y., & Wu, Q. (2021). Examining the role of trust in regulators in food safety risk assessment: A cross-regional analysis of three Chinese societies using an integrative framework. SAGE Open, 11(4). https://doi.org/10.1177/21582440211061579
Wang, X., Huang, C. Y. H., Wu, Q., & Fong, I. W. Y. (2021). Exploring the effects of instructional message strategies on risk perceptions and behavioral intentions: The case of a substandard vaccine incident. SAGE Open, 11(4). https://doi.org/10.1177/21582440211061525
Huang, C. Y. H., Wang, X., Fong, I. W. Y., & Wu, Q. (2019). The impact of government trust on the public health risk management: An empirical study based on Changsheng bio-technology vaccine incident. Journal of Public Management, 16(4), 83-95. (In Chinese).
黃懿慧，王嘯，方慧妍，吳秋荻 (2019)。 〈政府信任對公共健康風險管理的影響——基於長生生物疫苗事件的創設情境研究〉。《公共管理學報》，第16卷，第4期，頁83–95。

Conference Paper Presentation

Fong, I. W. Y., & Kim, S. (2023, May). Which companies do consumers reward? The process of motive attribution and political consumerism rewarding corporate activism. Paper presented at the International Communication Association 73rd Annual Conference.
Chen, H. T., & Fong, I. W. Y. (2021, August). When exposure to fake news and fact-checking promote fake news sharing: The moderating role of partisan strength and need to evaluate. Paper presented at the Association for Education in Journalism and Mass Communication 104th Annual Conference.
Fong, I. W. Y. (2020, May). Organizational stigma: A complementary approach to individuating evaluation of organizations. Paper presented at the International Communication Association 70th Annual Conference.
Fong, I. W. Y., Huang, Y. H., Wang, X. & Wu, Q. (2020, May). Politicization matters: A comparative study extending causal chain model in the context of nuclear food contamination risk. Paper presented at the International Communication Association 70th Annual Conference.
Huang, Y. H., Fong, I. W. Y., Wang, X. & Wu, Q. (2019, May). Examining health risk assessment in high institutional trust context: An integrative approach. Paper presented at the International Communication Association 69th Annual Conference, Washington, D.C.
Huang, Y. H., Wu, Q., Wang, X. & Fong, I. W. Y. (2019, May). Differentiating between experiential and affective risk perception: An exploratory approach to substantiating the tripartite model. Paper presented at the International Communication Association 69th Annual Conference, Washington, D.C.
Fong, I. W. Y., & Huang, Y. H. (2018, May 28). Right to disconnect: A cure-all for work-to-life conflict?. Paper presented at the International Communication Association 68th Annual Conference, Prague, Czech Republic.
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